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Hisense 55-Inch Class U7 Series Mini-LED ULED 4K UHD Google Smart TV (55U7N, 2024 Model) - QLED, Dolby Vision IQ, Dolby Atmos, Full Array Local Dimming, 144Hz Game Mode Pro, VRR, Alexa Compatibility

4.4 4.4 out of 5 stars 548 ratings
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Size: 55 Inch
Style: 2024 New Model
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Purchase options and add-ons

Screen Size 54.6 Inches
Brand Hisense
Display Technology QLED, Mini Led, LED, LCD
Resolution 4K
Refresh Rate 144 Hz
Special Feature Full Array Local Dimming Pro, Dolby Vision IQ · Atmos, Mini-LED ULED, Native 144Hz, QLED Quantum Dot Color See more
Included Components Stand, TV, Power Cable, Remote
Connectivity Technology Bluetooth, Wi-Fi, USB, Ethernet, HDMI
Aspect Ratio 16:9
Product Dimensions 3.1"D x 48.4"W x 28.2"H

About this item

  • MINI-LED PRO WITH FULL ARRAY LOCAL DIMMING: Discover the latest in backlight technology with Mini-LED Pro that delivers an incredibly bright and vivid picture. With peak brightness reaching up to 1500 nits, stars in the night sky come into crisp focus. The Full Array Local Dimming dramatically improves your watching experience, showcasing the darkest darks and brightest brights like never before
  • QLED QUANTUM DOT COLOR: Dive into a world of color with QLED Quantum Dot Technology. This technology broadens your color perception by creating over a billion individual shades. With this technology, you can immerse yourself in incredibly lifelike visuals, capturing every wave of the Caribbean Sea and every brushstroke of a desert sunset
  • 144HZ GAME MODE PRO: Enhance your gaming with a 144Hz refresh rate for smooth gaming. The Variable Refresh Rate of 48Hz to 144Hz, paired with AMD FreeSync Premium Pro and Low Latency MEMC, eliminates annoyances like screen tearing and controller input lag in your play. The New Game Bar allows you to adjust gameplay effortlessly from your TV, with your remote, not just your controller
  • DOLBY VISION · ATMOS: Experience seamless picture and sound integration. Immerse yourself in the scene with Dolby Vision, capturing even the most subtle emotions. Combined with the multidimensional sound of Dolby Atmos, you'll be transported into the heart of the action, whether that's a jungle, urbanscape, or rocketship
  • 2.1 MULTI-CHANNEL SOUND with DOLBY ATMOS: Immerse yourself in a seamless audio experience with our 3-speaker setup. With 40W max power, a built-in subwoofer, and smart audio decoding, you can enjoy a multidimensional sound experience without extra equipment
  • IMAX ENHANCED & FILMMAKER MODE: Certified by IMAX and Hollywood’s leading technical specialists, this feature delivers IMAX’s signature picture quality and DTS-powered audio immersion. Watch movies and shows as the filmmakers intended, preserving their original aspect ratio, colors, and frame rates for a seamless viewing experience
  • HI-VIEW ENGINE PRO: Revolutionize your viewing with the Hi-View Engine Pro chipset. This AI-driven engine processes breathtaking visuals before your eyes. Paired with deep learning and innovative technologies like Dynamic Tone Mapping Pro, Face Detection, AI HDR Enhancement and AI Detail Enhancement, it continuously enhancing your viewing experience

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This item: Hisense 55-Inch Class U7 Series Mini-LED ULED 4K UHD Google Smart TV (55U7N, 2024 Model) - QLED, Dolby Vision IQ, Dolby Atmos, Full Array Local Dimming, 144Hz Game Mode Pro, VRR, Alexa Compatibility
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Important information

On-mode power consumption

180 watts

Visible screen diagonal

55" / 139 cm

Top Brand: Hisense

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100K+ customers rate items from this brand highly
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This Item
Hisense 55-Inch Class U7 Series Mini-LED ULED 4K UHD Google Smart TV (55U7N, 2024 Model) - QLED, Dolby Vision IQ, Dolby Atmos, Full Array Local Dimming, 144Hz Game Mode Pro, VRR, Alexa Compatibility
Hisense 55-Inch Class U7 Series Mini-LED ULED 4K UHD Google Smart TV (55U7N, 2024 Model) - QLED, Dolby Vision IQ, Dolby Atmos, Full Array Local Dimming, 144Hz Game Mode Pro, VRR, Alexa Compatibility
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Hisense 55-Inch Class U8 Series Mini-LED ULED 4K UHD Google Smart TV (55U8N, 2024 Model) - QLED, Dolby Vision IQ, Dolby Atmos, Full Array Local Dimming Pro, 144Hz Game Mode Pro, Alexa Compatibility
 
Hisense 85-Inch Class U6 Series Mini-LED ULED 4K UHD Google Smart TV (85U6N, 2024 Model) - QLED, Motion Rate 240, HDR 10+, Full Array Local Dimming, Game Mode Plus, Alexa Compatibility
 
Hisense 65-Inch Class U7 Series Mini-LED ULED 4K UHD Google Smart TV (65U7N, 2024 Model) - QLED, Dolby Vision IQ, Dolby Atmos, Full Array Local Dimming, 144Hz Game Mode Pro, VRR, Alexa Compatibility
 
Hisense 55-Inch Class U7 Series Mini-LED ULED 4K UHD Google Smart TV (55U7K) - QLED, Native 144Hz, 1000-Nit, Dolby Vision IQ, Full Array Local Dimming, Game Mode Pro, Alexa Compatibility
 
Hisense 65-Inch Class QD7 Series QLED 4K UHD Google Smart TV (65QD7N, 2024 Model) - QLED, Native 144Hz, Motion Rate 240, Direct Full Array, Game Mode Pro, Alexa Compatibility
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Price-38% $498.00
List:$798.00
-37% $698.00
List:$1,099.99
-33% $998.00
List:$1,497.99
-30% $697.96
List:$998.00
$789.99-30% $398.00
List:$572.63
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Hisense 55-Inch Class U7 Series Mini-LED ULED 4K UHD Google Smart TV (55U7N, 2024 Model) - QLED, Dolby Vision IQ, Dolby Atmos, Full Array Local Dimming, 144Hz Game Mode Pro, VRR, Alexa Compatibility


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From the manufacturer

1
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

U7N

U6N

QD7N

A6NR

A4NR

A7N

Customer Reviews
4.4 out of 5 stars 548
4.3 out of 5 stars 504
4.1 out of 5 stars 187
4.3 out of 5 stars 42
4.3 out of 5 stars 415
4.2 out of 5 stars 248
Price
$498.00 $398.00 $398.00 $849.99 $159.99
Backlight
Mini-LED Pro Mini-LED QLED UHD FHD UHD
Local Dimming
Full Array Local Dimming Full Array Local Dimming Direct Lit Direct Lit Direct Lit Direct Lit
Motion Rate
480 240 240 120 60 120
Peak Brightness
Up to 1,500 Nits Up to 600 Nits Up to 450 Nits Up to 300 Nits Up to 250 Nits Up to 350 Nits
Dolby Vision
×
Game Mode
144Hz Game Mode Pro Game Mode Plus 144Hz Game Mode Pro Game Mode Plus - Game Mode Plus
Audio Enhancement
Dolby Atmos Dolby Atmos Dolby Atmos DTS Studio Sound Dolby Audio DTS Studio Sound
Multi-Channel Audio
2.1 Ch with Subwoofer 2.0 Ch 2.0 Ch 2.0 Ch 2.0 Ch 2.0 Ch
HDMI Ports
4( 2 x HDMI2.1 with 4K@144Hz ) 4( 2 x HDMI2.1 ) 4( 2 x HDMI2.1 ) 3 3 3
Hands-Free Voice Control
× × ×
OS
Google TV Google TV Google TV Roku TV Roku TV Google TV
Size
55"/65"/75"/85" 55"/65"/75"/85" 65"/75"/85"/100" 85" 32"/40"/43" n/a

From the brand

What's in the box

  • TV
  • Power Cable
  • Remote
  • Stand
  • Product guides and documents

    Product Description

    Looking for the ultimate upgrade? Look no further than the U7 series, which is packed with advanced features to elevate your entertainment experience. Mini-LED Pro, QLED-Quantum Dot technology and 144Hz Game Mode Pro will upgrade everything you watch and play. In addition, the U7 is compatible with Wifi 6E router protocol and includes a NEXTGEN TV ATSC 3.0 tuner making the U8 virtually future-proof. Take your movies, sports and gaming to the next level. The U7 is truly ‘A Game Changer’.

    Customer reviews

    4.4 out of 5 stars
    548 global ratings

    Review this product

    Share your thoughts with other customers

    Customers say

    Customers appreciate the TV's picture quality, value for money, and sound quality. They find the depth of field effect enhances the three-dimensional sense of the picture, with great color and contrast ratios. The television is described as outstanding and a good upgrade for budget gaming. The speakers and subwoofer are good enough that they don't have to use their soundbar. Many customers find the setup easy and simple, with plenty of physical instructions and on-screen instructions to assist in setting it up.

    AI-generated from the text of customer reviews

    175 customers mention "Picture quality"159 positive16 negative

    Customers appreciate the TV's picture quality. They find the depth of field effect enhances the three-dimensional feel of the picture. The color is great, and the contrast ratios are excellent. There are many different color space settings, which reduces the tendency for washed out colors due to full brightness backlighting and wear.

    "...This is important because while VA panels have the best contrast ratios and deep blacks, they also suffer from slower response times leading to..." Read more

    "...Connected quickly (depending on wifi speed). The Colors are fantastic. you can even change the saturation, the color hue...." Read more

    "...The stand is excellent and solid. The picture is beautiful! I've never seen so many options in a Smart TV. The availability of Apps seems endless...." Read more

    "...it's just the output of our home theater stereo and PC, but the visuals are great...." Read more

    101 customers mention "Television quality"95 positive6 negative

    Customers appreciate the television's quality. They find it good for watching movies, sports, and gaming. The stand is solid and the picture and sound are fantastic. It's perfect for everyday entertainment like watching TV programs.

    "...can also automatically detect what your watching or playing to enhance the quality. I was playing Call of duty and it enhanced it to 120hz...." Read more

    "...The stand is excellent and solid. The picture is beautiful! I've never seen so many options in a Smart TV. The availability of Apps seems endless...." Read more

    "...Overall though, the picture, quality was vastly improved. The included tuner and Google TV experience could be better but it's usable...." Read more

    "...But it's fantastic for what it is and better than any 3 year TV!" Read more

    73 customers mention "Value for money"69 positive4 negative

    Customers appreciate the TV's value for money. They say it has good picture quality, is worth the upgrade, and the 40 watt speakers and subwoofer are an added value.

    "...For this price point this tv can't be beat. Only real "negative" of this tv is that the viewing angles are absolutely horrible...." Read more

    "...This TV is more of a mid range at a lower price point by Hisense which has really been coming out with some excellent value added TVs as of late, or..." Read more

    "AMAZING!!!! WOW 👌 best bang for the Buck! Perfect nope but for the price Amazing bells and whistles of the high dollar TVs 1/3 of the price...." Read more

    "...your in the market for a new TV, I wouldn't hesitate, the picture quality for the price you can't beat it!..." Read more

    61 customers mention "Sound quality"55 positive6 negative

    Customers like the sound quality. They say the speakers and subwoofer are good enough that they don't need a soundbar. There's less sound latency using the optical or HDMI connection.

    "...The thing i think that surprised me the most about this tv was the sound quality, it has a 40w sub in the back of the tv that sounds great..." Read more

    "...a movie that had IMAX and the tv switched to IMAX quality and IMAX sound quality. this tv is absolutely fantastic...." Read more

    "...The sound is fantastic for an LED TV...." Read more

    "...The sound quality is considerably better but not nearly as good as having a soundbar, especially one that comes with a subwoofer...." Read more

    48 customers mention "Ease of setup"44 positive4 negative

    Customers find the TV easy to set up. They mention the remote is simple yet complex enough. The voice commands from Google Play Store are easy to use, and there are plenty of physical instructions and on-screen instructions to help with setup. It takes about 20 minutes to set up the TV from opening the box.

    "...Setup was fast and easy. i recommend 2 people to handle it. Connected quickly (depending on wifi speed). The Colors are fantastic...." Read more

    "...Connecting to wi-fi during setup was easy...." Read more

    "...There are plenty of physical instructions/on-screen instructions to assist in completing setup, which will take about 10-15 minutes or so...." Read more

    "...The setup is easy enough and simple to complete. Overall I'm extremely happy with the purchase...." Read more

    40 customers mention "Lag"33 positive7 negative

    Customers appreciate the TV's low input lag, making it perfect for gaming. They find the menus move quickly and the performance is close to flawless. The high 144Hz refresh rate and Motion Rate 480 work together to produce seamless, blur-free visuals. It was easy for them to set up and get running in no time.

    "...they basically handed it to me for free. 4k at 60hz or 4k at 120hz for gaming or live sports so whatever you watch it works for you...." Read more

    "...Initially I had a super responsive gaming experience, but my last gaming session seemed to struggle...." Read more

    "Amazing TV, the quality is so much better than the old Samsung panel. Super fast and responsive systems and it has a lot of customization for your..." Read more

    "...Best of all, OH MY GOD ITS SO BRIGHT. if you’re a fan of fantastic HDR performance, this tv is above that...." Read more

    29 customers mention "Brightness"26 positive3 negative

    Customers appreciate the brightness of the television. They find that dark areas are dark and the bright areas are bright. There is no dazzling white light when watching movies during the day, and the backlit remote activates once you pick it up. There is minimal reflection of room light in the TV screen, which really shines while gaming. It's great for sunny rooms and at any angle. The backlit remote is easy to set up and even easier to use.

    "...I will say a couple pluses of the screen are the fact that there is minimal glare, as well as minimal blooming/halo effect, so that balances out..." Read more

    "...I'm impressed with the picture quality, brightness, options, and I don't hate Google TV. Thought I do wish there was more options for privacy...." Read more

    "...The picture is OUTSTANDING. Realistic colors, brights are bright! I recommend this TV...." Read more

    "...if you're not putting it by a window, then get a different tv it's really bright 🌞 i love watching HDR content on this TV..." Read more

    39 customers mention "Build quality"25 positive14 negative

    Customers have mixed opinions about the television's build quality. Some find it solid, with a good stand and sound system. They are optimistic about its long-term reliability and features. Others mention issues like defective screens, random backlight turning on, and failing after a few hours of use.

    "...The stand is excellent and solid. The picture is beautiful! I've never seen so many options in a Smart TV. The availability of Apps seems endless...." Read more

    "...this is a great choice for both picture quality, features, and long-term reliability." Read more

    "...It’s just needle picking and minor drawback type stuff. I’ve yet to game on here but I’ve heard it’s high quality though overall...." Read more

    "EXCELLENT QUALITY !" Read more

    Hisense U7N 55 Inch Review by LGG
    4 out of 5 stars
    Hisense U7N 55 Inch Review by LGG
    -TV came packaged to perfection-Had to assemble the stand which isn’t great putting on but it does the job and it looks the part.-Overall the setup/installation process was as straightforward and intuitive as it could be. There are plenty of physical instructions/on-screen instructions to assist in completing setup, which will take about 10-15 minutes or so. So first off I’d like to say that I already have a Samsung QN90A and an LG C2 so I, myself, and you have to take into account that this TV is not going to be quite at the level of those two, considering they are both mid to upper range at somewhat higher price points by two of the top three TV manufacturers. This TV is more of a mid range at a lower price point by Hisense which has really been coming out with some excellent value added TVs as of late, or so I’ve read about anyway. So I figured I would try a Hisense for a back bedroom TV. I had seen numerous online reviews about how such a good TV the predecessor model, the U7K was, and that there was great value for the price. I decided to pull the trigger and get the new model hearing about how the brightness would be even more than the 1000 nits peak brightness of the U7K. I really wanted this TV to be one for multi-use purposes, one to watch daily news, 4K HDR movies, sports, and game on. Well I’d like to say that I’m impressed for the most part so far with just a couple of minor drawbacks. So the menu along with all the apps that it has work well. The one issue I have with traversing various screens and menus is the lagginess. It’s just not as responsive as I’d like but the time of delay isn’t completely frustrating. I can deal with it. So getting into HDR content, I would just like to say that it’s fantastic all around having a TV that supports HDR10, HDR10+, and Dolby Vision. The other TVs I have do not allow support for all three so that’s a big plus. Now talking about the quality of the picture, it looks absolutely amazing especially in HDR10+ and Dolby Vision supported content. I will add that I use the Apple TV app to watch my digital streaming library of movies, as I believe it has a super clean, less film grain look to them. The picture and contrast are just so fantastic, along with the customization of both of those in the menu system. I’m not one for motion interpolation and don’t want the soap opera effect so I just have those options set to off. Now live TV is a different story. As far as live TV style clips and shows go, I watch a lot of sports and news on YouTube. I’ll have the motion typically turned up all the way to 10 on blur and 10 on judder to make use of the 144 Hz refresh rate smooth motion. I think sports look good on the TV but not great. The motion is good with small hiccups here and there but overall is good. I will say that the brightness is phenomenal though. The detail in the upscaling from lower definition content is good for the most part. What you will find here and there is artifacting/macro blocking, as well as banding. There is a setting to smooth some of that out a little bit though but it doesn’t fix it completely. It’s also the same with other SDR content such as news programs and other such content that is full hd or below that quality. None of that stuff is hugely distracting though. It’s just needle picking and minor drawback type stuff. I’ve yet to game on here but I’ve heard it’s high quality though overall. It has all the features one would need for it on the gaming menu including ALLM and VRR. Now concerning the cons of this type of TV, as well as others, one would be what you would call dirty screen effect, or DSE. It can be such a panel lottery when buying LCD type TVs sometimes, especially from the lower end brands. This particular one I bought has a small degree of it on the right side of the screen, which can be distracting when watching camera pan movements over large swaths of particular colors on the screen. It’s definitely noticeable while watching sports where there is plenty of green grass as backdrop or anything with bright lit sky or something to that effect. Another negative for some but not really for myself would be the viewing angles of this TV. If you move just a few degrees or so in any direction the image starts to degrade very quickly, so wider seating arrangements other than two or three people probably aren’t going to work that well. The TV is a VA panel but is a matte screen which I’m not especially fond of. I would rather have a glossy finish/coating but it’s not a huge drawback. I will say a couple pluses of the screen are the fact that there is minimal glare, as well as minimal blooming/halo effect, so that balances out some of the negative elements right there. To comment on the sound, I’d say the included subwoofer on the back adds an additional layer or dimension to the quality of speakers but not a huge leap by any stretch of the imagination. The sound quality is considerably better but not nearly as good as having a soundbar, especially one that comes with a subwoofer. There really isn’t much bass either. It’s just a smallish to medium improvement above most ordinary TV speakers. Now I will talk about the look and style of the remote. It looks and feels pleasant to the touch, has a brushed metal finish which is slick, and also includes some back lit buttons which light up as soon as you pick it up. So I will say the only thing I don’t like about it is that it’s just a little bit too big for my liking but not all that dissatisfying considering the positives. One more thing I’ll comment on really quickly is the color accuracy. I’ve noticed this TV has many different color space settings. I will say that sometimes I will go back and forth between one or more of the settings. If I don’t like the native setting which can be good for HDR or whatever the auto setting is, I’ll try one of the other settings such as DCI-P3. Some are more saturated than others. One thing that I will do is tone down the hue intensity just a bit. But overall I’d say the colors look really accurate out of the box. I don’t believe the ordinary person would see much wrong if anything really with the pre color profile of it, potentially having to have someone professionally calibrate the white balance. So, looking at the color tone settings, I believe that the Warm1 setting and Warm2 setting are reversed, as most TV’s Warm2 colors are warmer looking than Warm1 colors. So if you like warm colors but not too warm, set the tone to Warm2. If you like really warm color tones then set it on Warm1. I don’t know why Hisense has those settings reversed like that but not a big deal at all. So anyway the colors are absolutely fantastic looking on this TV. They are vibrant when they need to be and can be toned back if you need or want a more accurate appearance to content. So overall I give the Hisense U7N a solid 4-4.5 ⭐️s out of 5. Like I said movies especially 4K HDR look fantastic. Those of lower quality even look very good with the A.I. up scaling/lower content smoothing. The TV just falls short concerning operating system menu lag as well as some of the quality issues while watching SDR content, but most TVs have some kind of issues concerning artifacting/banding/motion. Usually your pricier higher end models handle those issues just a bit better than most. But for the price, features, and value you are getting, this TV is a clear winner! I hope it lasts a long while 🙂
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    • Reviewed in the United States on February 15, 2025
      Style: 2024 New ModelSize: 55 InchVerified Purchase
      This tv is awesome. And i mean seriously. i never write reviews but i had too on this piece of Art. and for the price?? they basically handed it to me for free. 4k at 60hz or 4k at 120hz for gaming or live sports so whatever you watch it works for you. Setup was fast and easy. i recommend 2 people to handle it. Connected quickly (depending on wifi speed).
      The Colors are fantastic. you can even change the saturation, the color hue. it has so many precise settings for the picture quality like motion clearness. Sharpness. For a tv to work at 4k 120hz it needs to be at least 55inches.
      This tv can also automatically detect what your watching or playing to enhance the quality. I was playing Call of duty and it enhanced it to 120hz. I was watching a movie that had IMAX and the tv switched to IMAX quality and IMAX sound quality. this tv is absolutely fantastic. i'm sure there are probably better tvs. but i'm so used to the regular old 1080p or Full HD tvs. That this tv feels like watching the future. If you have a bland regular 4k tv or a boring FULL HD 1080p TV, this NEW TV will Knock your socks off. feels like youre at a movie theater. So sit back, relax and enjoy your movies, shows,and live sports with a nice cold beverage and forget about life when you are immersed into this TV.
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    • Reviewed in the United States on January 9, 2025
      Style: 2024 New ModelSize: 55 InchVerified Purchase
      Hisense was not my first choice in terms of TVs, not even on my list to begin, however due to the performance rating of this TV on RTINGS.COM, it where I ended up.
      First, if you're in the budget for an inexpensive TV you're looking at an IPS LED TV. If you want the best picture, with the longest life, your best choice is NanoLED, QuantumLED (QLED), or MicroLED. It's that simple. The latter gives you near OLED picture quality at IPS prices.
      Second, you want full array, local dimming, which allows backlighting to adjust based on the needs of the image. This reduces the tendency for washed out colors by full brightness backlighting, and untimely wear on the backlighting by both standard backlighting and edge backlighting. It doesn't mean you'll never seen a blue backlighted image, but it does mean it won't happen for a long, long time.
      Now, as noted in reviews, this may not be the best TV for your use, it better for sitting and watching directly in front of the TV, however for that use case scenario it has an amazing picture quality. I'm still impressed.
      One of the reasons I upgraded was because it was getting difficult for me to see the screen. Everything looked blurry with or without my glasses and my eyes would tear up from the strain. The screen size only increased 5", so we aren't talking a big improvement there but the increase in resolution has made the image so much better to see.

      I use this for gaming and so far, based on my experience it offers a much better image quality. I'm able to do 120hz, which is well beyond the frames per second my computer is capable of but I'll have to tweek this more. Initially I had a super responsive gaming experience, but my last gaming session seemed to struggle. Overall though, the picture, quality was vastly improved.

      The included tuner and Google TV experience could be better but it's usable. The setup is easy enough and simple to complete.

      Overall I'm extremely happy with the purchase. The picture quality, resolution, and overall general experience was better than expected. There are better TVs in this class but if you're on a budget this is a great choice for both picture quality, features, and long-term reliability.
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    • Reviewed in the United States on February 17, 2025
      Style: 2024 New ModelSize: 55 InchVerified Purchase
      ATTENTION GAMERS
      Before I get into my overall impressions of the tv it is important to note that anyone using this tv primarily for gaming like myself should be aware that every model with the exception of the 75 inch, use a VA panel. This is important because while VA panels have the best contrast ratios and deep blacks, they also suffer from slower response times leading to slower transitions from dark to grey pixels which causes Dark Smearing. This isn't a Hisense issue nor is it an issue with your unit, this issue is common among VA panels from all brands. The cheaper ones tend to be a little worse than the higher end brands though. Hiw noticeable this is will vary from game to game and depend on how sensitive you are to it. I will warn you though, once you see it you will not be able to unsee it so if you have no idea what dark smearing is or what it looks like I very highly advise you not to look into it. Another issue that is this particular model is something called Overshoot. This issue is a little more rare than the dark smearing as it tends to only occur when the refresh rate sits around 100hz, this issue can easily be remedied by turning off VRR or capping your framerate if available. As for Dark Smearing, unfortunately there is no fix for it. Things you can do to help mitigate it are making sure vrr is disabled and cap the framerate at 60. The higher the refresh rate the more noticeable the dark smearing will be. Another thing you could do is adjust the black level so that the dark pixels aren't as dark, however this defeats the purpose of a VA as you won't have those deep blacks anymore. Each panel type has its pros and cons so it's important to research these prior to your purchase. For me personally i only notice the smearing if I'm panning the camera slowly in games, when playing normally it isn't really noticeable. As I mentioned earlier the 75 inch uses an ADS PRO panel which will have slightly worse contrast than the VA models but won't have the smearing issues either.

      Bought the 55 inch version this tv back in December for $478 and it's an absolute steal at that price. Colors are great, contrast is great and the picture quality is fantastic. The thing i think that surprised me the most about this tv was the sound quality, it has a 40w sub in the back of the tv that sounds great especially when using content that supports Dolby Atmos. Now it won't beat a decent surround sound system but you absolutely don't need that at all. You get every HDR feature with this tv, Dolby Vision, HDR 10, HDR 10+ so no matter what you'll always get the best possible picture quality regardless of the content you're using it for. I've seen some reviews mention things like the backlight turning off and on and the settings not saving etc. First off make sure everything under the General category in picture settings is off, especially automatical light sensor and intelligent scene as these are what causes the backlight to automatically change brightness.As for the settings not saving make sure to check what the source is for all the content you're using. For example, some content is Dolby Vision while some is just HDR10, you'll need to set the picture settings for each of these different sources as the TV will change to these once it detects them. As far as the operating system goes I've had 0 issues with any lagginess or freezing. A great tip though is to go into the device assistant and use the memory cleaner to free up RAM, as the higher the usage the slower and less responsive the TV will become. I highly suggest going into the settings, then advanced system and turning on Turbo Mode as it will take care of this for the most part for you. My unit didn't have any issues on arrival, no noticeable dse and the package wasn't damaged at all. For this price point this tv can't be beat. Only real "negative" of this tv is that the viewing angles are absolutely horrible. The more at an angle you are the more washed out the image becomes, this isn't an issue for me as I'm always directly in front of the tv but if you have multiple people watching a movie etc and they're at an angle the picture quality will be worse for them. Other than that I'm extremely pleased with this tv.
      6 people found this helpful
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