The following pictures represent the settings we used to calibrate the Sony X930D. Copy the settings in the 'Game' picture mode if you want to use them for gaming as well, which would work well.
As for all other Sony TVs, the 'Custom' picture mode is the closest to our calibration goal so we always start by selecting it. On Sony TVs, 'Brightness' will adjust the backlight intensity. Adjust to your room lightning (use higher values for a bright room), if you find our settings too dark.
To activate local dimming, turn on 'Auto local dimming'. The TV can get brighter if used with 'X-tended Dynamic Range' set to 'High' as well. Lower values will reduce blooming. Set as preferred. For most of our tests, we left local dimming off.
'Expert 1' bring us the warm look we are after. If you find it too yellowish, select a colder temperature. Leave 'Color space' to 'Auto', unless you want oversaturated colors (in that case, select BT.2020).
Leave 'Sharpness' to 50. That means no sharpness added. If you find the picture too noisy, turn on both noise reduction features.
Motionflow is the setting that controls both the motion interpolation and the 24p playback. Set it to 'Smooth' to enable the soap opera effect. Select 'True Cinema' for movies without judder nor soap opera effect. 'CineMotion' set to 'High' also helps reducing the judder.
The following are the results of the white balance and colorspace calibration on our unit. They are provided for reference, and should not be copied as the calibration values vary per individual unit even for the same model and same size as the TV we reviewed due to manufacturing tolerances. If you want to try them you will need to enter all values shown, as all of them are active at the same time. If you end up with worse picture quality, simply reset them to the default values.