Our Verdict
Great TV for mixed usage, the X940E has excellent picture quality in most environments. It has some motion blur that might bother people more sensitive to it though.
- Very deep and uniform blacks
- Very bright
- Exceptional local dimming
- Image degrades when viewed at an angle
- Fast moving objects often have visible trails
Excellent TV for watching movies. The X940E has some of the best local dimming available, bringing it close to OLED for most scenes. It's also able to turn off black bars found in movies completely which is great.
Very good TV for TV shows. The X940E's upscaling of lower resolution content is as good as it gets, and it gets more than bright enough to be enjoyed in most environments.
Good TV for watching sports, the screen is uniform and bright, leading to no major issues with clarity, but the X940E does have some issues with motion which can cause fast moving objects to have long trails following them.
Good TV for playing video games. Input lag is low in 4k, which is great for keeping the TV responsive. The size and picture quality helps keep the experience very immersive. Some motion blur is present though, which can cause issues with clarity, but it can somewhat be circumvented by using a flickering feature.
The X940E does exceptionally well with HDR movies. It's one of the brightest TVs currently available, and the great local dimming and handling of gradients produce great dynamic range. It doesn't have the widest color gamut available, but it's wide enough to give a strong visual impact.
Very good TV for HDR gaming. Little lag is present with a 4k HDR input which is essential, and the overall HDR performance is some of the best we've seen.
Good TV for use as a PC monitor. Supports all the relevant resolutions, even 120hz for better PC gaming. The input lag is also low, which makes navigating the desktop great. Unfortunately though, it does have a fairly narrow viewing angle, and long trails can be seen following moving elements such as scrolling text or the mouse cursor.
Changelog
- Updated Jun 12, 2018: A note for Xbox One X and Xbox One S owners: 1080p @ 120 Hz from the Xbox is only supported on this TV when the Xbox's connection type is changed from Auto-detect (Recommended) to HDMI, but unfortunately in this mode 4k and HDR aren't supported.
- Updated Mar 12, 2018: Converted to Test Bench 1.2.
- Updated Jan 23, 2018: High-end Sony TVs have now been updated with Dolby Vision through a firmware update (PKG6.2818.0075NAA). The input section has been updated.
- Updated Dec 11, 2017: Google Assistant has now been added to Android TV on Sony TVs, and it brings a lot of new features to the voice control. The remote score has been increased to reflect the new fuctionality.
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Differences Between Sizes And Variants
We tested the 75" (XBR75X940E), the only size available at the moment.
If someone comes across a different type of panel or if their Sony XBR-75X940E doesn't correspond to our review, let us know and we will update the review.
| Size | Model | Alternative Name | UK Model |
| 75" | XBR75X940E | XBR-75X940E | KD-75XE9405 |
Popular TV Comparisons
The X940E is a great LED TV, but it faces steep competition in its price range from OLED TVs. It does have the advantage of being larger than average though. See our recommendations for the best TVs and the best LED TVs.
The Sony X930E is a bit better than the Sony X940E. The X940E has a more advanced full array local dimming feature and better black uniformity, so it performs better in a dark room. The X940E has a better black frame insertion feature to help clear up motion, but the X930E has a much better response time, so motion is smoother overall and has much less blur trail. The X930E is brighter with SDR and HDR content.
The Sony X940E and X900E are very similar and offer nearly identical performance. The X940E has better dark room performance due to the improved local dimming feature and better black uniformity. The X900E has a much better response time and motion looks much smoother with very little motion blur. The X940E has been updated with support for Dolby Vision.
The Sony Z9D is marginally better than the Sony X940E. Overall performance is very similar, but the Z9D is a bit brighter and supports 3D. The Z9D handles fast moving scenes better than the X940E, since it has a faster response time and less motion blur. The Sony X940E is more consistent in its ability to remove judder from 24p sources.
The Sony X900F is marginally better than the Sony X940E. The X900F has a much faster pixel response time, so motion looks much smoother with very little motion blur. The Sony X940E has a poor response time, but it has a better black frame insertion feature that improves motion blur. The X940E has better dark room performance, with a better local dimming feature and better black uniformity.
We buy and test dozens of TVs yearly, taking an objective, data-driven approach to deliver results you can trust. Our testing process is complex, with hundreds of individual tests that take over a week to complete. Most of our tests use specially designed test patterns that mimic real content, but we also use the same sources you have at home to ensure our results match the real-world experience. We use two main tools for our testing: a Colorimetry Research CR-100 colorimeter and a CR-250 spectroradiometer.
Test Results
Older Test Bench: This product has been tested using an older TV test methodology, before a major update. Some of the test results below aren't directly comparable with other TVs. Learn more
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