The Samsung S90D is great for a variety of usages. If you need a TV for your home theater, it's an excellent choice due to its perfect black levels, top-notch colors, impressive HDR brightness, and solid image processing. Despite having only okay SDR brightness, the TV's capable in a room with some lights on thanks to its great overall reflection handling, but it does struggle a bit in very bright rooms. Its nearly instantaneous pixel transitions, low input lag, and modern gaming features also make it a great choice for console and PC gamers. Finally, the TV excels in group settings since it has a very wide viewing angle.