There are a lot of considerations you need to make when buying a new fridge, but one of the biggest is: what brand should I buy? If you were only to go off of forum posts and user reviews, the answer would seemingly be none. The internet is full of angry rants about how their appliance stopped working after a year or even a few months. Some of that is deserved. Modern fridges are highly complex appliances built as affordably as possible to run efficiently 24 hours a day, 7 days a week, 365 days a year. Viewed through that lens, failures are, unfortunately, not a rarity but an expectation, regardless of the brand name on the refrigerator door.