We’ve seen mixed, conflicting information from Hisense on this, so we really don’t know. We’re waiting for someone who bought the 75" model in the U.S. to confirm.

I have the U7G 75 inch Model, how would I go about finding out if it’s an IPS or VA panel?

Aug 18, 2021 08:57 PM By Starky1177

5

I have the U7G 75 inch Model, how would I go about finding out if it’s an IPS or VA panel?

The only way to know for sure is to take a closeup photo of the pixels. Depending on your phone, it might be possible to do it with that, otherwise, you’ll need a good camera.

Aug 18, 2021 08:57 PM By Starky1177

5

I have the U7G 75 inch Model, how would I go about finding out if it’s an IPS or VA panel?

Would you mind sharing your experience with the U7G 75 inch model - Good, Bad, overall how you feel about the TV?

Aug 19, 2021 09:11 AM By OP ehrharpa

5

Would you mind sharing your experience with the U7G 75 inch model - Good, Bad, overall how you feel about the TV?

Hi, I just got the 75 mounted last night and I am having mixed feelings at the moment. I’m in the US and like the other person, unsure on if this is a VA or IPS panel, and not exactly sure how to know.

My opinion will be slightly skewed since I sold my 65" LG CX Oled and feel slightly disappointed in my decision. For my case, 65 just felt small and I am not in the position to purchase the 77" CX or C1.

My real issue with this TV and the reason I will likely return it is the problem with the way it looks from ANY angle other than sitting directly in the center of the display. If you move a foot to the right or left, image quality is gone. It reminds me of one of those cheap prepaid android phones. Like the difference in a $1000 Samsung Galaxy S21 and a $49 Alcatel Expression 3 (I made up that last one). Here is a few pictures I literally just took with my phone to show what I’m talking about. http://imgur.com/a/zOXcvgU

I will be honest that I haven’t really messed with settings but I don’t see how changing the white balance and rgb tone is going to fix that.

Aug 19, 2021 06:25 PM By JABO

10

Hi, I just got the 75 mounted last night and I am having mixed feelings at the moment. I’m in the US and like the other person, unsure on if this is a VA or IPS panel, and not exactly sure how to know. My opinion will be slightly skewed since I sold my 65" LG CX Oled and feel slightly disappointed in my decision. For my case, 65 just felt small and I am not in the position to purchase the 77" CX or C1. My real issue with this TV and the reason I will likely return it is the problem with the way it looks from ANY angle other than sitting directly in the center of the display. If you move a foot to the right or left, image quality is gone. It reminds me of one of those cheap prepaid android phones. Like the difference in a $1000 Samsung Galaxy S21 and a $49 Alcatel Expression 3 (I made up that last one). Here is a few pictures I literally just took with my phone to show what I’m talking about. http://imgur.com/a/zOXcvgU I will be honest that I haven’t really messed with settings but I don’t see how changing the white balance and rgb tone is going to fix that.

Thank you - This information is very helpful as input to my buying decision. I really appreciate you taking the time to share your experience!

Aug 19, 2021 08:09 PM By OP ehrharpa

5

Thank you - This information is very helpful as input to my buying decision. I really appreciate you taking the time to share your experience!

Hey thanks, as a follow up I found my issue. I had freesync enabled on my pc which disables local dimming, resulting in that washed out look. Much better, I’m 90% keeping as opposed to 30% when I wrote my last message.

Aug 19, 2021 11:26 PM By JABO

10

Hey thanks, as a follow up I found my issue. I had freesync enabled on my pc which disables local dimming, resulting in that washed out look. Much better, I’m 90% keeping as opposed to 30% when I wrote my last message.

Good to hear you found the issue!

Aug 19, 2021 06:25 PM By JABO

10

Hi, I just got the 75 mounted last night and I am having mixed feelings at the moment. I’m in the US and like the other person, unsure on if this is a VA or IPS panel, and not exactly sure how to know. My opinion will be slightly skewed since I sold my 65" LG CX Oled and feel slightly disappointed in my decision. For my case, 65 just felt small and I am not in the position to purchase the 77" CX or C1. My real issue with this TV and the reason I will likely return it is the problem with the way it looks from ANY angle other than sitting directly in the center of the display. If you move a foot to the right or left, image quality is gone. It reminds me of one of those cheap prepaid android phones. Like the difference in a $1000 Samsung Galaxy S21 and a $49 Alcatel Expression 3 (I made up that last one). Here is a few pictures I literally just took with my phone to show what I’m talking about. http://imgur.com/a/zOXcvgU I will be honest that I haven’t really messed with settings but I don’t see how changing the white balance and rgb tone is going to fix that.

From what you’re describing, that definitely sounds like it’s a VA panel. Viewing angles are the biggest difference between VA and IPS panels, and IPS typically have much better viewing angles than VA.

Thank you for your inquiry. The 75U78G (and 75U68G) are confirmed AT THIS TIME, as IPS Panels.

If that changes in the future, we will update the website information to indicate. The shipments coming into Canada in September-November will be IPS.

The 55/65 of the U7s are both VA.

Thank you for contacting Hisense Canada / Merci d'avoir contacté Hisense Canada

The Hisense Team / L'équipe Hisense

Hisense Canada Co., Ltd 2283 Argentia Rd, Suite 16, Mississauga ON, L5N 5Z2 Website: www.hisense-canada.com Follow us on Social Media @HisenseCA

Aug 18, 2021 08:57 PM By Starky1177

5

I have the U7G 75 inch Model, how would I go about finding out if it’s an IPS or VA panel?

I spent some time in BB last night. I asked the salesperson to show me an IPS and a VA. When I got 60 degrees off center, the colors washed out. The 65" Sony X80j (IPS) didn’t get washed out. The 75" Hisense U6G didn’t get washed out. The 85" Sony X85j and the 65" Sony X90j did get washed out. It seemed like it was easier to tell when viewing a video clip from a thumb drive as opposed to what’s pumped into the TVs by the store. What’s interesting to me (the untrained eye) is that all 3 Sonys looked good. In fact, I had a hard time figuring out why the X90j had a better picture than the X85j. Also, I am guessing that it might be easier to tell in a darker room. It’s tough to evaluate a TV in such bright light. I wish my local BB had a U8G and a U7G to look at.

Aug 20, 2021 09:49 AM By  Adam Babcock

From what you’re describing, that definitely sounds like it’s a VA panel. Viewing angles are the biggest difference between VA and IPS panels, and IPS typically have much better viewing angles than VA.

If you look at the picture, not how he’s descrbing, the left bottom corner has a terrible black level an uniformity. The user posted after to confirm that he had local dimming off and that is the classic IPS panel without dimming performance right there. Also, pics in a Best Buy review show it having terrible blooming that only IPS can create with it’s glow in areas not dimmed, AND yet another Hisense confirms there that they are IPS as well. It is absolutely an IPS panel on the U6G and U7G 75".

I cannot decide if I got a good IPS panel or if my US 75U7G is indeed VA. If I watch a clip in say Plex for example and I hit pause bringing up the Plex menu and progress bar I can absolutely see a light shadow. However, as linked in another threat here link I posted photos of the panel I took in a dark room last night (4k HDR demo material and 720P SDR “Gravity” clip) that look really good and appear to be VA or otherwise the best IPS image I have ever seen. The opening scene of The Matrix also looked pretty decent although all of the green text scrolling quickly did make the screen appear a bit lighter but in no way the level of grayness I am use to seeing on a standard IPS panel. I did have local dimming set to high and otherwise the RT recommended settings. Motion on live football and baseball has not appeared to be a problem to me on the feeds coming via MLB.tv and Youtube TV. I do not have cable but based on past experience I would expect that to be worse. 4k HDR live sports feeds look great motion wise. Off angle the colors get a bit more washed out and the blacks levels appear to have more glare and look less deep. All in all the picture on this TV seems to be overall decent and comparable to a 75in TCL 8 series I setup for a friend.

In addition to questioning whether this panel is IPS or VA and how the model can be shipping with both panels and maintaining a similar performance level I also question if, at least for my purpose, it matters. I have smaller OLED units for my general viewing. I bought this TV expecting that it had a VA panel as the OLED’s and prior plasma’s have made me sensative to black levels. This TV was purchased for the PS5 and general movie watching in a loft, not the main living area. The loft is somewhat wide with a sofa, love seat and chair placed in front of the TV and on each side. There are some windows and it is a large open area. For the price is there a better alternative that has the same level of future proofing for the PS5 as games become more advanced. The 75in x90J and 85in x91J as currently priced are an option but is the price hike really worth it when comparing features and the available color gamut as well as real world testing? (I do have the room for an 85in or larger and would have purchased an 85in U7G if it were available but the 75in is appropriate in the space and does not feel small. The tv is a replacement for a 100in projector as I could no longer tolerate those black levels). In my opinion the price hike to the Samsung QN90 is not worth it but others might feel differently. At least in my area units from TCL are not readily available and those that are have become significantly overpriced. Is this TV a keeper or should it be replaced with the Sony or something else?

Aug 18, 2021 09:07 PM By  Adam Babcock

The only way to know for sure is to take a closeup photo of the pixels. Depending on your phone, it might be possible to do it with that, otherwise, you’ll need a good camera.

HiSense confirmed the 75" is IPS, and the reviews on Best Buy confirm it. Might want to modify your statement that your settings apply to the 75" size :)

Sep 01, 2021 12:39 PM By DaveNLR

31

HiSense confirmed the 75" is IPS, and the reviews on Best Buy confirm it. Might want to modify your statement that your settings apply to the 75" size :)

Hey Dave! Unfortunately, it seems like there’s contradicting information on their end, which makes it even harder to say anything with certainty. On separate occasions they’ve claimed both VA and IPS. At this point, the only way to know for sure would be for someone to provide a closeup photo of the pixels, as Adam mentioned. We’ll continue to keep an eye on this situation though as it seems to be a tricky one.

Sep 01, 2021 10:39 AM By eml626

7

I cannot decide if I got a good IPS panel or if my US 75U7G is indeed VA. If I watch a clip in say Plex for example and I hit pause bringing up the Plex menu and progress bar I can absolutely see a light shadow. However, as linked in another threat here link I posted photos of the panel I took in a dark room last night (4k HDR demo material and 720P SDR “Gravity” clip) that look really good and appear to be VA or otherwise the best IPS image I have ever seen. The opening scene of The Matrix also looked pretty decent although all of the green text scrolling quickly did make the screen appear a bit lighter but in no way the level of grayness I am use to seeing on a standard IPS panel. I did have local dimming set to high and otherwise the RT recommended settings. Motion on live football and baseball has not appeared to be a problem to me on the feeds coming via MLB.tv and Youtube TV. I do not have cable but based on past experience I would expect that to be worse. 4k HDR live sports feeds look great motion wise. Off angle the colors get a bit more washed out and the blacks levels appear to have more glare and look less deep. All in all the picture on this TV seems to be overall decent and comparable to a 75in TCL 8 series I setup for a friend. In addition to questioning whether this panel is IPS or VA and how the model can be shipping with both panels and maintaining a similar performance level I also question if, at least for my purpose, it matters. I have smaller OLED units for my general viewing. I bought this TV expecting that it had a VA panel as the OLED’s and prior plasma’s have made me sensative to black levels. This TV was purchased for the PS5 and general movie watching in a loft, not the main living area. The loft is somewhat wide with a sofa, love seat and chair placed in front of the TV and on each side. There are some windows and it is a large open area. For the price is there a better alternative that has the same level of future proofing for the PS5 as games become more advanced. The 75in x90J and 85in x91J as currently priced are an option but is the price hike really worth it when comparing features and the available color gamut as well as real world testing? (I do have the room for an 85in or larger and would have purchased an 85in U7G if it were available but the 75in is appropriate in the space and does not feel small. The tv is a replacement for a 100in projector as I could no longer tolerate those black levels). In my opinion the price hike to the Samsung QN90 is not worth it but others might feel differently. At least in my area units from TCL are not readily available and those that are have become significantly overpriced. Is this TV a keeper or should it be replaced with the Sony or something else?

Hey!

Thanks so much for sharing your thoughts with us. Chances are this could be helpful to other users or potential buyers so that’s awesome. As for the panel type, unfortunately, it’s a bit of tricky situation as Hisense has published conflicting statements (see above). As mentioned, the only way to know for sure would be with a closeup pixel shot. As for whether or not the TV is a keeper, that’s entirely up to you. If you’re happy with it so far, then there’s likely no need to get something different but if you feel like something is missing, then feel free to let me know what you’re thinking and I can try to help you figure what may be best for you! :)

Sep 01, 2021 12:56 PM By  Dylan Crete

Hey Dave! Unfortunately, it seems like there’s contradicting information on their end, which makes it even harder to say anything with certainty. On separate occasions they’ve claimed both VA and IPS. At this point, the only way to know for sure would be for someone to provide a closeup photo of the pixels, as Adam mentioned. We’ll continue to keep an eye on this situation though as it seems to be a tricky one.

I have taken cell phone photos of the sub-pixels which I am linking here: link. Let me know if you need better photos and I can try another method or with a DSLR. Thoughts?

Sep 01, 2021 07:53 PM By eml626

7

I have taken cell phone photos of the sub-pixels which I am linking here: link. Let me know if you need better photos and I can try another method or with a DSLR. Thoughts?

Thanks so much for doing this. It’s a good indication and has us leaning a certain way. However, if you could try using the DSLR, that’ll likely help be a bit more conclusive. Thank you so much once again! 😊

Sep 01, 2021 09:06 PM By  Dylan Crete

Thanks so much for doing this. It’s a good indication and has us leaning a certain way. However, if you could try using the DSLR, that’ll likely help be a bit more conclusive. Thank you so much once again! 😊

No problem. We are all anxious to get your thoughts. I could not zoom in also close with the DSLR to take the photos but if you zoom into the DSLR pics I believe you get a pretty decent view. I was also able to capture some additional images on my cell. The shifted all red pixels are hopefully helpful. link. I am not the best at photo taking, if you need more and can tell me the proper professional camera settings to capture a television screen I am happy to try.

If the DSLR images do not come through at full quality just let me know how to send them directly. I am unable to zoom on them well on imgur. I tried to zoom into them and screenshot for you. On the original you can see what appears to be the sub-pixels tilting sideways in at least image.

UPDATE

First of all, huge shoutout to anyone who was kind of enough to send us pictures of the pixel layout. After carefully assessing them, it seems like it IS NOT VA. It looks like ADS or some other IPS related structure. We’ll update the review with this information asap!

Thank you and your team for so promptly reviewing this information and the others who posted photos.

Am I correct in assuming then that the 75in unit would not share its settings with the 55 and 65in variety? I am not sure why this 75in would even share the same model number.

It also appears from other posts that this might be a panel lottery type of set as I appear to have very good black levels with minimal ghosting and flashlight while others have extreme issues. Are you able to tell from the pixel structure whether this is a good/high end implementation of IPS that could result in good black levels with its local dimming where there might be an advantage in viewing angle/refresh and other next generation gaming capabilities to make it worth keeping? As seen in my previously posted photos link my black levels are not bad and halo/ghosting/flash-lighting are minimal. Is there or could this be an IPS panel that strikes a good balance/compromise so to have an advantage over VA? My room is somewhat wide and get get either bright or dark depending on conditions/blackout blinds. While I hate keeping this tv on principal and what we have had to go through to determine what parts they are using would you recommend keeping this or going to an X90J at the same size all things considered at a price difference of $500.00. Gaming is important.

On a totally different topic, based upon your experience do you think I would be disappointed on my daily viewing tv (sports, movies and tv shows, no games) swapping a C9 OLED for an x90J. I am very use to plasma and OLED for my daily viewing. brightness is a non-issue and I love my C9 picture and I do sometimes watch (more like turn my head to check on a game) the tv from the kitchen at about a 120 degree angle from about 20 feet away. In this scenario I could make the OLED a gaming unit and get a 85in x91J for daily. I just feel I would miss the OLED but I have never had the X90/91J to compare.

Thank you for determining that it’s not a VA panel! That’s one less unsolved mystery in the world. This makes my decision to return it much easier.

I’m looking for help with a replacement, please. I’m leaning towards the 75" X90J, X950H, or 77" CX. My TV is mounted on a south wall that is perpendicular to a wall of 6 windows that face east. So it gets hit with direct sunlight for maybe 4 hours first thing in the morning. It’s a bright room, but I don’t watch a lot of TV during the day except for college football. Otherwise, I’m watching later in the evening or when it’s dark.

My neighbor has the X90J. It seems like a great TV with good color, good black levels, and good blooming control, but highlights don’t seem to standout as well as on the U7G. That and the review recommending not placing it opposite a window due to its reflecting handling makes me shy away from it.

The X950H seems like it may be the best choice, but I worry about the rainbow effect. Would it be problematic being near the windows?

Finally, I would love to go all out and get the CX, but I worry about it not being bright enough for sports in my room, and the recommendation not to put OLEDs in direct sunlight. Would the reflection handling help cancel out its lack of SDR brightness? Will it have a higher likelihood of damage in the sunlight versus an LCD, or is it a bad idea to have either receive direct sunlight? I do have low-e windows if that makes a difference in protecting the TV.

I appreciate any advice you can offer!

Sep 03, 2021 12:51 AM By Bort

2

Thank you for determining that it’s not a VA panel! That’s one less unsolved mystery in the world. This makes my decision to return it much easier. I’m looking for help with a replacement, please. I’m leaning towards the 75" X90J, X950H, or 77" CX. My TV is mounted on a south wall that is perpendicular to a wall of 6 windows that face east. So it gets hit with direct sunlight for maybe 4 hours first thing in the morning. It’s a bright room, but I don’t watch a lot of TV during the day except for college football. Otherwise, I’m watching later in the evening or when it’s dark. My neighbor has the X90J. It seems like a great TV with good color, good black levels, and good blooming control, but highlights don’t seem to standout as well as on the U7G. That and the review recommending not placing it opposite a window due to its reflecting handling makes me shy away from it. The X950H seems like it may be the best choice, but I worry about the rainbow effect. Would it be problematic being near the windows? Finally, I would love to go all out and get the CX, but I worry about it not being bright enough for sports in my room, and the recommendation not to put OLEDs in direct sunlight. Would the reflection handling help cancel out its lack of SDR brightness? Will it have a higher likelihood of damage in the sunlight versus an LCD, or is it a bad idea to have either receive direct sunlight? I do have low-e windows if that makes a difference in protecting the TV.
I appreciate any advice you can offer!

happy to help! First, thanks for all that information, it definitely helped narrow things down a bit. I think you hit the nail on the head with your take on the X90J though. One of the biggest “complaints” I’ve seen from users is that they felt like the content wasn’t “popping” enough and almost seem dull at times. For that reason, I’d probably rule out the X90J. As for the CX vs X950H, that’s a tough one. Ideally, you would place your OLED TV in a very dark room to almost mimic the movie theatre vibe (that’s where they excel and where you’ll get the best picture). Whether or not it’ll be too much sunlight for an OLED is tough to say as I’m not familiar with your setup. This opinion can also vary between users. More often than not though, users that try OLEDs in brighter rooms have reported being bothered by the light (which caused the content to look dimmer/washed out) and often returned the TV. So, in this case, you probably have two options. Err on the side of caution and go for the X950H. It’s still an excellent TV and I’m confident it’ll be a good fit for your needs. Or, you could, at the very least, try the CX. Worst case, purchase from a retailer with a flexible return policy and if it ends up being too distracting for you, swap it for the X950H. Hope this helps! :)

I have been using my 75” for a few weeks now and black levels seem very good…much better than my 2017 LG which was an IPS panel. Any chance this is panel lottery? Would posting a close up of the panel pixel structure help?

Sep 02, 2021 10:57 AM By eml626

7

Thank you and your team for so promptly reviewing this information and the others who posted photos. Am I correct in assuming then that the 75in unit would not share its settings with the 55 and 65in variety? I am not sure why this 75in would even share the same model number. It also appears from other posts that this might be a panel lottery type of set as I appear to have very good black levels with minimal ghosting and flashlight while others have extreme issues. Are you able to tell from the pixel structure whether this is a good/high end implementation of IPS that could result in good black levels with its local dimming where there might be an advantage in viewing angle/refresh and other next generation gaming capabilities to make it worth keeping? As seen in my previously posted photos link my black levels are not bad and halo/ghosting/flash-lighting are minimal. Is there or could this be an IPS panel that strikes a good balance/compromise so to have an advantage over VA? My room is somewhat wide and get get either bright or dark depending on conditions/blackout blinds. While I hate keeping this tv on principal and what we have had to go through to determine what parts they are using would you recommend keeping this or going to an X90J at the same size all things considered at a price difference of $500.00. Gaming is important. On a totally different topic, based upon your experience do you think I would be disappointed on my daily viewing tv (sports, movies and tv shows, no games) swapping a C9 OLED for an x90J. I am very use to plasma and OLED for my daily viewing. brightness is a non-issue and I love my C9 picture and I do sometimes watch (more like turn my head to check on a game) the tv from the kitchen at about a 120 degree angle from about 20 feet away. In this scenario I could make the OLED a gaming unit and get a 85in x91J for daily. I just feel I would miss the OLED but I have never had the X90/91J to compare.

Since it uses a different panel, that’s probably a fair assumption. There will also likely be some performance differences as well (things like better contrast vs better viewing angles). Unfortunately, I really can’t’ speak to “good or bad” implementations of IPS. We don’t really evaluate panels that way, so I wouldn’t want to speculate and risk giving you the wrong information. With regards to whether or not you should keep it, that’s entirely up to you. If you’re happy with the TV and it satisfies your needs, then I’d say there’s no need to swap it out for a different model. We also haven’t tested your particular model, so I can’t speak to any performance differences compared to the X90J. I think the biggest drawback of the X90J would likely be the lack of VRR support at this time. Since you mentioned gaming, I suspect that may be a deal breaker for you. If it isn’t, and you’re unhappy with the U7G, then it’s definitely worth giving the X90J a shot (or as I mentioned above, the X950H). As for the C9 (OLED) vs X90J, it honestly just comes down to preference. If you’re used to an OLED as your daily TV then you may be disappointed moving away from one. Perceived contrast and viewing angles may be the things that will be most noticeable along with a slight difference in the color gamut but I feel this would be harder to notice. I would suggest trying to see one in person and see if these are things that you can live with.

Anyone reading this should take a look at the recent price drop. I think at the current price, if you get a good panel, it is a keeper. I cannot think of anything that remotely compares at a similar cost.

Sep 05, 2021 02:37 PM By glickh01

19

I have been using my 75” for a few weeks now and black levels seem very good…much better than my 2017 LG which was an IPS panel. Any chance this is panel lottery? Would posting a close up of the panel pixel structure help?

It’s simply because the Hisense has good local dimming and back then the LG had none… Good local dimming can REALLY help overall black levels, but if you crank up brightness for HDR you will likely see grey blooming around areas that are lit up by the local dimming, but outside of those lit areas, the non-lit areas will have MUCH better blacks than an older IPS without good local dimming. Hope that makes sense and if it looks good to you then that’s what matters!