Your test procedure is flawed. You move the camera along with the subject on the TV. This builds in the inherent blur that you are seeing with the OLED TVs. In real world use your eyes are in a fixed position. There is no blur caused by your eyes moving.
Instead, the only blur that appears is due to the pixel latency that all LCD based TVs inherently have. In addition, the sample and hold method that Sony uses by default will give the appearance of blurring or less defined outlines like you correctly note.
However, the OLED TVs do not have inherent pixel latency. They are instant on, instant off. This instant transition time means that even with the sample and hold method they will never show any more blur than what is recorded in the video.
Your test procedure should not move the camera along with the subject. That inherently builds in motion blur that is not realistic for how we watch TV. It masks the motion blur that the Sony TVs have by default and makes it look like all TVs have that when they actually donโt.
Your test procedures and conclusions for motion blur have misled people into thinking that the Sony TVs excel at motion handling when that is not the case. When you enable the BFI in the Sony TVs you drastically reduce the brightness to unacceptable levels and can introduce flicker issues. With most other TVs they use PWM to reduce the inherent motion blur effects by default and they can still achieve close to their maximum brightness in this manner.
All of the Sample and Hold Sony TVs should be rated much lower because there simply is no way to adequately fix the โsample and holdโ issues with those TVs without adversely causing other issues. The OLED TVs do not have this issue because they have instant on and instant off pixels. Sample and Hold works perfectly for the OLED TVs without the need for further adjustments.