There’s a severe flaw with the rating system. TVs such as the Vizio M7 Quantum 2020 and Sony X85J measure well in all the places that matter yet end up far lower in score. . This hisense tv also does amazing in those categories at well, minus the colour gamut, but even better than those in brightness and black uniformity. . This raises alarms though as they could easily increase the power to the backlight, this is a primitive thing which is not hard to do, but they probably don’t because it causes hit to die quickly? . Plus this tv is extremely unbalanced from terrible software and firmware, for one it lacks hdmi 2.1 so it cannot do 4k 120 making the 120 hz useless. No one is (should be) playing competitive fps games on a 55 inch tv.

[Edit, this part doesn’t entirely make sense, my thought process was that 1080p high fps is usually restricted for competitive gameplay as its easier to achieve those framerates, and then 1440p won’t scale well and won’t look better than 1080p (plus isnt supported on the ps5). But then again very little content is in 120 hz. So its really only a niche area of pc gamers that either have very powerful hardware, or are running at 1440p and then will use fsr/rsr/dlss to get around 1440p being blurry on a 2160p panel. At least until future consoles come out. Even then, a number of movies are still at 24 fps if I’m not mistaken]

The black frame insertion measures well but has one of the worst looking waveforms ever, that looks more like a sine wave then a square wave, which gets reflected in how well it does, the actually image example looks absolutely terrible. That particular example can be used as a microcosm for the engineering going into the rest of the tv. The discussions are full of features not working, and the ui is filled with preinstalled garbage like all chinese tvs unfortunately, and most people don’t flash there tvs firmware and install a custom os. . I just can’t recommend this to anyone knowing that it won’t work most of the time and the backlight will probably break in a year. . . . TDLR a company shouldn’t be able to overvolt their backlight and buy a panel with good contrast ratio (a VA that wasn’t put in to cut costs and was the price of a good ips) so it ends up not having terrible black uniformity, do the bare minimum for the rest of the tv, and then top out your charts. Anyone can do this, I can! This is like is your headphone team rated something higher because it can get louder. . Also when a company does a good job with these and delivers top tier feature sets which work well, they should get credit in the score (such as the x85j and sony’s image enhancement capability in general) or does these and fits into a niche where no one else can compete (colour gamut on the vizio, while still keeping up with modern features even if they arent as refined). They shouldn’t just get beaten out by something that is equally as good as one of their tvs from 2015 just because it has slightly better viewing angles or other overweighted . . . P.S. Talk to your monitor team on weighting, there are tvs rated at 8.0 that measure worse then the above mentioned sony and vizio tvs that are rated at 7.5. And since 95% of your scores range from 7-8.5 not 0-10 this is rather significant.