Comment rather than question. I was lead to this site after I purchased this model and noticed the DSE. While I will agree it is a bit high for my liking, in my opinion this TV has an excellent picture overall. User reviews for this TV are overwhelmingly positive on every web site I looked at. Also the other thing I wanted to mention are the TV models suggested here such as Samsung and Vizio are inherent with many problems. Mostly related to build quality and especially durability. In fact I had to buy this TV after the Samsung I purchased just 10 months ago died after the last two months of turning on and off randomly due to bad capacitors. You can find reviews and comments all over the internet about this issue with several Samsung TVs, so it isn't isolated. Far as Vizio, it's one of the lowest rated brands around. So for me it boils down to this: do you accept a little more DSE for the price point and for durability sake (LG seems to do well in that area) or do you go for these others with a better picture and potentially have a dead TV in 1-3 years?