Hisense U7K [U7, U75K] vs Sony X90L/X90CL

The Sony X90L/X90CL and Hisense U7K are similar TVs, with the Hisense having a slight edge overall. The Sony is the slightly brighter TV in HDR and is noticeably brighter in SDR. However, the Hisense compensates for it by having superior reflection handling, making it a bit better for bright room viewing. The Hisense also looks better in dark rooms due to its slightly better contrast and vastly superior black uniformity. Unfortunately, the Sony TV is less interesting for gamers due to its higher input lag, and two HDMI 2.1 ports are capped at 4k @ 120Hz. The Hisense also has only two HDMI 2.1 ports, but they're both capable of 4k @ 144Hz. Plus, the Sony's eARC port is one of its HDMI 2.1 ports, so you lose one of them when a soundbar is connected, while the Hisense's eARC port is one of its HDMI 2.0 ports.