The Sony BRAVIA 7 QLED is a premium TV released in 2024. Featuring a Mini LED backlight, it sits below the Sony BRAVIA 8 OLED and the Sony BRAVIA 9 QLED and above the entry-level Sony BRAVIA 3. It's Sony's cheapest TV in 2024 to feature local dimming. Like all recent high-end Sony TVs, it offers a wide range of features, including an ATSC 3.0 (NEXTGEN TV) tuner, hands-free voice control, and the latest in gaming features. It runs the Google TV 12 smart interface, which has an easy-to-use, premium interface and a ton of apps available to download. It's powered by Sony's XR image processor and the MediaTek Pentonic 1000 chipset, and it's available in 55, 65, 75, and 85-inch sizes. We bought and tested the 65-inch size.
The Sony BRAVIA 7 is an impressive TV overall for most uses. It truly shines when watching movies or the latest shows in HDR in a completely dark room, thanks to its high contrast ratio and vibrant colors. Games look equally amazing, and it has a huge selection of gaming features. It's less well-suited to certain users when watching shows or sports in a well-lit room, as its narrow viewing angle means you really need to be sitting directly in front of the screen for the best image, and the anti-reflective coating doesn't reduce glare enough to use it in a really bright room.
The Sony BRAVIA 7 is a good TV for watching shows, but it's not suitable for all room setups. The built-in Google TV smart interface has a huge selection of streaming apps, so you can quickly find your favorite shows. It also has good low-quality content smoothing, so even if you're watching older shows on DVD or streaming services, they'll look good. On the other hand, although it's incredibly bright, it has somewhat disappointing reflection handling, so if you're in a really bright room, you'll see a lot of glare. It also has a narrow viewing angle, so it's unsuitable for a wide seating arrangement.
The Sony BRAVIA 7 is a good TV for watching sports for most people, but your room setup is an important consideration with this TV. It has a great response time and good uniformity overall, so fast-moving action is clear and looks good. It also has good low-quality content smoothing, so if you're watching low-resolution feeds like on cable TV, it'll still look good. On the other hand, although it gets incredibly bright, glare is still distracting in a bright room. It also has a narrow viewing angle, so it's not a good choice for a wide seating arrangement, as the image looks faded and washed out from the sides.
The Sony BRAVIA 7 is excellent for gaming. It has a great selection of gaming features, including VRR support to reduce tearing from PCs or the latest consoles. It also supports 4k @ 120Hz gaming, but only on two of its HDMI inputs, so it's not well-suited for multiple consoles. There's a bit more blooming in dark scenes when you're in the low-latency 'Game' mode, but it still delivers fantastic picture quality overall.
The Sony BRAVIA 7 delivers an amazing movie-watching experience in a dark room. Its Mini LED backlight delivers superb contrast, with minimal blooming around bright highlights in darker scenes. Colors are bright and vibrant, and it has an excellent color gamut, with decent coverage of the wider Rec. 2020 color space often used with nature documentaries and animated content. It's also incredibly bright, so the brightest highlights in your favorite movies stand out well. Finally, it has amazing accuracy out of the box, ensuring your movies look the way the director intended.
The Sony BRAVIA 7 is an amazing TV for gaming in HDR. It delivers an excellent gaming experience thanks to its low input lag, quick response time, and wide selection of gaming features. HDR content truly shines thanks to its high peak brightness. Colors are bright and vibrant, and thanks to its high contrast ratio and Mini LED local dimming feature, bright highlights stand out well in dark scenes. There are a few downsides, though, as there's a bit more noticeable blooming in its low-latency 'Game' mode, and it only supports 4k @ 120Hz gaming on two of its inputs.
The Sony BRAVIA 7 is a very good TV for use as a PC monitor. It has incredibly low input lag and a quick response time, ensuring a smooth, responsive desktop or PC gaming experience. It also has a great selection of gaming features that work with PCs, including VRR support to reduce screen tearing. It supports 4k @ 120Hz gaming, but only on two of its HDMI ports. Unfortunately, it has a narrow viewing angle, so the sides of the screen look washed out if you're sitting too close to the screen.
We retested the TV's Lighting Zone Transitions after firmware 112.626.140.1 and updated the text in that section.
We bought and tested the 65-inch Sony BRAVIA 7, but it's also available in 55-inch, 75-inch, and 85-inch sizes in other regions, and most of these results are also valid for those sizes. The number of local dimming zones varies between sizes, so the contrast and dark room performance, in general, are slightly different depending on which size you get. Sony doesn't provide zone counts for different sizes, so we don't know how different they are. Costco has a 65-inch and a 75-inch variant of the TV with different model codes. These variants perform the same, but they come with an extended warranty, an extended trial for the Sony Pictures Core streaming service, and a backlit remote.
Size | Model Number | Local Dimming Zones | Costco Variant |
---|---|---|---|
55" | K-55XR70 | Unknown | - |
65" | K-65XR70 | 480 | K65XR70CB |
75" | K-75XR70 | Unknown | K75XR70CB |
85" | K-85XR70 | Unknown | - |
Our unit was manufactured in April 2024; you can see the label here.
The Sony BRAVIA 7 QLED is a bit of an odd TV. It delivers truly impressive picture quality, sitting between the 2023 Sony X93L and the Sony X95L, but Sony has made some strange choices on this model. Its narrow viewing angle and disappointing reflection handling limit its versatility, as it's not suitable for all room setups. If you're mainly in a dark room and these things don't matter to you, then it's one of the best TVs you can buy in 2024.
See our recommendations for the best TVs for watching movies, the best smart TVs, and the best 65-inch TVs.
The Sony BRAVIA 7 QLED is better than the Sony X90L/X90CL. The BRAVIA 7 has better contrast with an improved local dimming solution. The BRAVIA 7 is also noticeably brighter than the X90L, especially in HDR, providing more impactful highlights overall. The X90L does have a wider viewing angle, although both TVs are disappointing in that department. Finally, the X90L does have a small edge in response time, perhaps making it the better option for competitive gamers looking for responsiveness first and foremost. Still, overall, the BRAVIA 7 is the better product in almost every category.
The Samsung QN90D/QN90DD QLED and the Sony BRAVIA 7 QLED are similar TVs overall, but there are some differences. The Samsung has HDMI 2.1 bandwidth on all four ports as opposed to the two on the Sony, so it's more versatile if you own multiple high-bandwidth devices. The Samsung also supports up to 4k @ 144Hz, whereas the Sony is limited to 4k @ 120Hz, so it's better if you have a PC with a high-end graphics card. However, the Sony is more accurate in both SDR and HDR, so it's the better option if you care about the content creator's intent. The Sony also has the edge when it comes to image processing, so low-resolution and low-quality content looks better on it. Finally, the Sony supports Dolby Vision and DTS audio, so it's better for those looking to get the most out of their 4k Blu-ray collection.
Sony has made some really strange design choices in 2024, so the Sony BRAVIA 7 QLED is better than the Sony X93L/X93CL in some ways, but it's a bit worse in other ways. The BRAVIA 7 has a better Mini LED backlight, with less blooming around bright lights in dark scenes and better contrast. The B7 also gets significantly brighter, so bright scenes are brighter overall, and specular highlights stand out better. On the other hand, the B7 doesn't have Sony's 'X-Wide' viewing angle filter and a much worse anti-reflective coating, so go with the X93L if you're in a bright room or have a wide seating arrangement.
The LG C4 OLED is much better than the Sony BRAVIA 7 QLED. The LG's OLED panel delivers much deeper, inkier blacks in a dark room with no distracting blooming or haloing around bright objects. The LG also has a wider viewing angle and much better reflection handling, so even though the Sony is a lot brighter, the LG looks better in a bright room. Finally, both offer a great selection of gaming features, but the LG supports up to 4k @ 144Hz gaming on all four of its HDMI inputs compared to Sony's support for 4k @ 120Hz on just two inputs, so the LG is a more versatile choice.
The Hisense U8/U8N and the Sony BRAVIA 7 QLED deliver a very different overall experience, so the best one depends on your room setup and personal preferences. If you're the type of person who likes to collect physical media and cares about creative intent, then the Sony is the way to go, as it delivers a far more accurate image that's true to the director's intent regarding brightness, processing, and overall accuracy. The Hisense has better reflection handling, so it's a better choice for a bright room or if you just like a punchier image and don't care as much about accuracy.
The Sony BRAVIA 9 is better than the Sony BRAVIA 7 QLED. The BRAVIA 9 has better SDR brightness and much better reflection handling, so it overcomes more glare in a bright room. Highlights stand out more in HDR content on the BRAVIA 9 due to its better HDR brightness, and it has a better local dimming feature that provides better contrast for deeper blacks with less blooming. The BRAVIA 9 has a mediocre viewing angle, but the image holds up better from the sides of the screen than it does on the BRAVIA 7, so it's a bit better for watching TV with a group. Finally, the BRAVIA 9 has a faster response time for a bit less blur behind quick motion.
The Sony BRAVIA 8 OLED is better than the Sony BRAVIA 7 QLED in most ways. The BRAVIA 8 has a near-infinite contrast ratio and perfect black uniformity, so it displays deeper blacks with no blooming. The BRAVIA 8 also has a wider viewing angle, making it more suitable for a wide seating arrangement. Fast motion has less blur behind it on the BRAVIA 8 due to the TV's faster response time. However, the BRAVIA 7 has better SDR pre-calibration accuracy, and it's the brighter TV overall.
The Sony X95L and the Sony BRAVIA 7 QLED are very similar overall, but the older X95L edges out the B7 in some key ways. The X95L has Sony's 'X-Wide' viewing angle tech and a better anti-reflective coating, so it's the better choice if you have a wide seating arrangement or lots of lights/windows. The 85-inch X95L we bought and tested also has better contrast and a better local dimming feature than the 65-inch B7, but it also has more zones than the smaller sizes. It's hard to know for sure as we haven't tested all sizes, but we expect the local dimming features of these two TVs to be similar overall when comparing two TVs of the same size.
The LG C3 OLED is better than the Sony BRAVIA 7 QLED, but they excel in different room conditions. The LG's OLED panel gives it far superior contrast to the already fantastic contrast of the Sony, giving the LG the edge when watching movies in dark rooms. The Sony is, however, noticeably brighter in HDR and SDR. Unfortunately, its reflection handling is noticeably worse than that of the LG, so even though the Sony pops more in bright rooms, it's closer than expected due to the LG's fantastic screen coating. The LG does have a much wider viewing angle, so it's better for wide seating arrangements.
The Sony BRAVIA 7 QLED is better than the Panasonic W95A in most ways. The Sony has better contrast and HDR brightness, which leads to a better dark room viewing experience. The Sony also has better image processing, so lower-quality content looks better on it. On top of that, the Sony is the more accurate TV in both SDR and HDR, and you can use its local dimming feature with VRR enabled.
The Sony BRAVIA 7 QLED is a better TV than the LG QNED90T. The Sony is brighter overall, so it overcomes more glare in a well-lit room and displays brighter highlights in HDR content. The Sony also has a wider color gamut and better color volume, so it can display more vibrant, lifelike, and bright colors. Additionally, the Sony has better image processing and is the more accurate TV in both SDR and HDR. Both TVs have a similar contrast ratio, but the Sony’s is slightly better, and it has less blooming and less noticeable zone transitions.
The slim metal feet hold the TV very well, and there are four mounting options depending on your needs. The feet can be set in either a wide or narrow position depending on your cabinet, and both options offer a low or high setting, so you can place a soundbar in front of the screen without blocking it.
Footprint of the 65-inch stand in the narrow, low position as shown: 18.8" x 13.6" x 1.7". The wide position increases the width of the stand to 47.8 inches, and setting it to the high position increases the height between the table and the screen to 3.8 inches, so almost all soundbars fit in front of the screen without blocking the image.
The back of the TV has a nice, clean look, with the typical checkerboard pattern found on all other recent Sony TVs. Sadly, there's nothing for cable management, so it's hard to get the clean look you could achieve with other recent Sony TVs like the Sony X93L/X93CL.
There's some noticeable blooming around bright highlights, but it's great overall. It's especially noticeable around subtitles or bright lights in fairly dark scenes. Note that the larger sizes have more local dimming zones, but we don't know how many as Sony doesn't provide this information. They likely have even better local dimming performance, with less blooming than the 55 and 65-inch models.
The local dimming zone transitions are good overall, but there are a few distracting issues. There's no flicker, which is great, but there's a noticeable halo effect as bright objects move across the screen. The halo effect gets worse the quicker objects move, as the local dimming can't quite keep up with it.
After firmware 112.626.140.1, there's pretty much no difference in local dimming performance, as seen in this video comparison. On the top left is the old result in the Professional picture mode, and on the top right is the old result in Game Mode. The bottom left is with the new firmware in the Professional picture mode, and on the bottom right is the new result in Game Mode.
The peak brightness in HDR is incredible. It's bright enough to bring out the brightest highlights and flashes of light in most HDR content.
These measurements are after calibrating the HDR white point with the following settings:
Switching to the low-latency 'Game' HDR Picture Mode results in slightly brighter small highlights, but it's not noticeable with most real content.
These measurements are after calibrating the HDR white point with the following settings:
As is typical for Sony TVs, the Sony BRAVIA 7 has fantastic PQ EOTF tracking. Blacks aren't quite true black, but other than that it's nearly perfect. There's a slow roll-off for content mastered up to 4,000 nits, but it clips anything above that.
The peak brightness in SDR is superb. There's some variation in brightness with different content, but it's not noticeable with most content.
These measurements are after calibration with the following settings:
The Sony BRAVIA 7 has an excellent color gamut. It displays nearly all of the DCI-P3 color space used by most HDR content. Coverage of the wider Rec. 2020 color space commonly used for nature documentaries and animated content is decent. The color mapping in both spaces is good, but highly saturated colors in Rec. 2020 tend to blend together, and there's not much gradation.
The color volume is fantastic. Colors are bright and vibrant, and dark tones are displayed well, thanks to the high contrast ratio.
With just a few quick settings changes out of the box, this TV has excellent accuracy. The overall white balance is great. Gamma in SDR is slightly above the target, so bright scenes are slightly crushed. Color accuracy is fantastic, with no noticeable issues.
The calibration system on this TV is extremely effective and easy to use. Although it already has excellent accuracy out of the box, it's even better after calibrating it, and there are no noticeable issues after.
You can see the full settings used for our calibration here.
Unfortunately, one of the biggest downsides of the Sony BRAVIA 7 is its viewing angle, which is significantly worse than that of both the Sony X93L and the Sony X95L, as it lacks Sony's 'X-Wide Angle' technology. Only the step-up Sony BRAVIA 9 QLED has that feature in 2024. This TV is unsuitable for a wide seating arrangement, as anyone sitting off-center will see a faded, washed-out image.
The reflection handling on this TV is just decent. The screen coating is significantly less glossy than the Sony X93L, so direct reflections are spread out a bit more across the screen. This also makes bright lights and windows more distracting, as significantly more light is reflected back. If you want a Sony TV with much better reflection handling, check out the BRAVIA 7's older sibling, the Sony BRAVIA 9 QLED.
The gradient handling on this TV is great overall. There's some noticeable banding in brighter shades of green and very slight banding in everything else, but it's not very noticeable.
This TV uses a BGR subpixel layout. It doesn't affect picture quality but can cause blurry text in some applications when using it as a PC monitor. You can read more about it here.
The Sony BRAVIA 7 has a quick response time. There's a faint motion blur trail behind fast-moving objects, but it's not very noticeable. Transitions in shadow details are handled well, so there's not much black smearing, and there's very little overshoot.
The TV uses pulse width modulation (PWM) to control the backlight intensity. It flickers at 720Hz in all picture modes, which is high enough that it isn't noticeable, but it can still bother those sensitive to flicker.
With local dimming disabled, the TV is flicker-free at backlight settings between 15 and 50.
There's just a bit of stutter in slow panning shots, but it's decent overall.
This TV removes judder automatically from 24p sources, like a Blu-ray player or an external streaming device with a 'Match Frame Rate' feature. For 60Hz sources, like a cable box or the native apps, Motionflow has to be enabled, with both sliders at 'Min' and CineMotion set to 'High' to remove judder.
The Sony BRAVIA 7 supports variable refresh rate technology to reduce screen tearing. HDMI Forum VRR and G-SYNC compatibility work over the entire refresh rate range.
This TV has superb low input lag when in the 'Game' Picture Mode, ensuring a smooth and responsive gaming experience. It's a bit higher than competing models from LG and Samsung but still low enough for non-competitive gamers.
The Sony BRAVIA 7 supports most common resolutions, up to 4k @ 120Hz with HDMI ports 3 and 4. Chroma 4:4:4 and RGB signals are displayed properly with 1080p and 4k signals, which is essential for clear text when using it as a PC monitor. HDMI ports 1 and 2 are limited to HDMI 2.0 bandwidth and don't support 4k @ 120Hz inputs.
This TV can support almost everything the PS5 has to offer. However, since it doesn't support 1440p @ 120Hz signals, it doesn't work with that format from the PS5. When paired with a PS5, it also offers a few unique features, including Auto HDR Tone Mapping and Auto Genre Picture Mode.
HDMI ports 3 and 4 support the full 48 Gbps bandwidth of HDMI 2.1, while HDMI 1 and 2 are limited to HDMI 2.0 bandwidth. However, because HDMI 3 is an HDMI 2.1 and eARC port, you lose an HDMI 2.1 slot if you connect a receiver, so you can't use HDMI 2.1 bandwidth on multiple devices simultaneously unless the receiver also supports it.
This TV supports eARC, which allows you to pass high-quality, uncompressed audio to a compatible receiver through an HDMI cable. It supports all major audio formats, so you don't have to worry about compatibility with external sources.
The Sony BRAVIA 7 has a decent frequency response. There's very little bass, which is normal with modern TVs, so the low-frequency extension is quite high. Above the LFE, the frequency response is well-balanced at moderate volume levels, but it's a bit worse at max volume. Speaking of, the TV can't get very loud, and there's noticeable compression and pumping at max volume.
There's very little distortion, even at max volume.
The Sony BRAVIA 7 runs version 12 of the Google TV smart interface, with a huge selection of streaming apps and a modern, streamlined interface.
Unfortunately, like most TVs, the interface contains ads. You can opt out of personalized ads, but this doesn't change the number of ads you'll see; they just won't be personalized to match your search and viewing history.
The Google Play Store has tons of apps available to download, and they run very smoothly. It has Google Chromecast built-in, meaning you can cast content from your phone. You can also connect the Bravia webcam for video calls.
The included remote is small, as it doesn't have a numpad. There are mics in the remote and built into the TV, and they allow you to ask it to search for content, change settings, and open apps. The remote has a slightly updated look, with a speckled finish, but it's functionally identical to the 2023 models.
Even though it's significantly brighter than the Sony X93L, it draws roughly the same amount of power. Sony has considerably improved their power efficiency without sacrificing picture quality or brightness.