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Sony BRAVIA 7 QLED TV Review

Tested using Methodology v2.0
Review updated Apr 11, 2025 at 04:16 pm
Sony BRAVIA 7 QLED Picture
8.2
Mixed Usage
Value for price beaten by
: Samsung S90D OLED
8.3
Home Theater
Value for price beaten by
: Samsung S90D OLED
8.3
Bright Room
Value for price beaten by
: TCL QM8/QM851G QLED
8.3
Sports
Value for price beaten by
: Samsung QN90D/QN90DD QLED
7.6
Gaming
Value for price beaten by
: Samsung S90D OLED
8.9
Brightness
8.1
Black Level
8.4
Color
8.7
Processing (In Development)
  1. Recommended in 1 article:
  2. Sony

The Sony BRAVIA 7 QLED is a premium TV released in 2024. Featuring a Mini LED backlight, it sits below the Sony BRAVIA 8 OLED and the Sony BRAVIA 9 QLED and above the entry-level Sony BRAVIA 3. It's Sony's cheapest TV released in 2024 to feature local dimming. Like all recent high-end Sony TVs, it offers a wide range of features, including an ATSC 3.0 (NEXTGEN TV) tuner, hands-free voice control, and the latest in gaming features. It runs the Google TV 12 smart interface, which has an easy-to-use, premium interface and a ton of apps available to download. It's powered by Sony's XR image processor and the MediaTek Pentonic 1000 chipset, and it's available in 55, 65, 75, and 85-inch sizes. We bought and tested the 65-inch size.

Our Verdict

8.2 Mixed Usage

The Sony BRAVIA 7 is impressive for mixed usage. The TV excels most in reference conditions due to its very good black levels, wide range of vibrant colors, and image processing. However, it also looks great with the lights on since it doesn't lose much image quality from ambient lighting and has the SDR brightness needed to overcome glare from indirect light sources. However, it's best to avoid placing the TV screen in front of direct light sources, since its direct reflection handling is inadequate. HDR content is impactful thanks to its excellent HDR brightness, which is great for movies, shows, and games. Speaking of games, the TV has the modern gaming features needed to take advantage of your Series X|S or PS5, although fast motion is blurry. The biggest downside of the TV is that it has a narrow viewing angle, so it's not a good option for a wide seating arrangement.

Pros
  • Very good black levels with minimal blooming.

  • Excellent HDR brightness for highlights that really stand out.

  • Superb SDR brightness helps it overcome glare from indirect lighting.

  • Fantastic upscaling and great low-quality content smoothing.

  • Colors are vibrant, lifelike, bright, and accurate.

Cons
  • Inadequate handling of direct reflections.

  • Slow pixel transitions in Game Mode leads to blurry motion.

8.3 Home Theater

The Sony BRAVIA 7 is great for a home theater. It displays very deep blacks with only some minor blooming around subtitles and some highlights. Additionally, the TV displays vibrant and accurate colors with minimal banding, and it displays HDR content very close to the intended brightness level, so this is a TV that respects the filmmaker's intent. This TV also has excellent HDR brightness, so highlights really pop out in bright HDR content. If you watch SD content or low-bitrate streams, the TV's fantastic upscaling and great low-quality content smoothing means you don't have to look at a soft and noisy image. Unfortunately, its stutter performance is mediocre due to its relatively fast response time, so you will see some stutter during slow camera pans if you're sensitive to it.

Pros
  • Very good black levels with minimal blooming.

  • Excellent HDR brightness for highlights that really stand out.

  • Fantastic upscaling and great low-quality content smoothing.

  • Colors are vibrant, lifelike, bright, and accurate.

  • Outstanding PQ EOTF tracking means HDR content has accurate brightness.

Cons
  • Noticeable stutter during slow camera movements.

8.3 Bright Room

The Sony BRAVIA 7 is great overall for a bright room. However, its direct reflection handling is inadequate, so it's best to avoid placing the TV opposite a window or lamp if you don't want to be distracted by reflections. Outside of that, the TV performs well due to its superb SDR brightness that helps it overcome glare from indirect lighting. In addition to that, you still enjoy great picture quality since its blacks remain deep and colors remain well-saturated in a bright room.

Pros
  • Superb SDR brightness helps it overcome glare from indirect lighting.

  • Colors are vibrant, lifelike, bright, and accurate.

Cons
  • Inadequate handling of direct reflections.

8.3 Sports

The Sony BRAVIA 7 is great for watching sports. Due to its superb SDR brightness, it easily overcomes glare from indirect light sources. However, reflections from direct light sources like a window opposite the screen are very visible and distracting. Colors are nice and vibrant on this model, and they're accurate, too, so the color of teams' jerseys is true to life. The TV has fantastic upscaling and does a great job cleaning up artifacts in low-bitrate content; since most sports are in SD and are broadcast or streamed in a heavily compressed manner, this top-notch image processing goes a long way. Although you do see some dirty screen effect when watching sports with large areas of uniformity, it's not too bad, and not everyone will be bothered by this. Unfortunately, your friends will be bothered by the TV's image quality if they're sitting to the sides of the screen since it has a narrow viewing angle. Thankfully, motion in sports is smooth thanks to its fairly quick response time.

Pros
  • Superb SDR brightness helps it overcome glare from indirect lighting.

  • Fantastic upscaling and great low-quality content smoothing.

  • Colors are vibrant, lifelike, bright, and accurate.

Cons
  • Inadequate handling of direct reflections.

  • Some noticeable dirty screen effect towards the center of the screen. 

7.6 Gaming

The Sony BRAVIA 7 is good for gaming. It displays very deep blacks with minimal blooming around highlights, as well as bright and vibrant colors, so its overall image quality is great. Furthermore, highlights in HDR games are very impactful due to the TV's excellent HDR brightness. It has HDMI 2.1 bandwidth on two of its ports for up to 4k @ 120Hz gaming with VRR. Unfortunately, the TV's pixel transitions are disappointing, so fast motion in games has noticeable trails of blur behind it. Although the TV's input lag is low enough for a responsive feel, it's higher than competing models from other brands, which isn't ideal for competitive gamers.

Pros
  • Excellent HDR brightness for highlights that really stand out.

  • HDMI 2.1 bandwidth, up to 4k @ 120Hz, and VRR support.

  • Colors are vibrant, lifelike, bright, and accurate.

Cons
  • Higher input lag than competing models.

  • Only supports 4k @ 120Hz on two ports.

  • Slow pixel transitions in Game Mode leads to blurry motion.

8.9 Brightness

The Sony BRAVIA 7 has amazing brightness capabilities. Its SDR brightness is superb, so you can crank up the luminance in a bright room to overcome glare. The TV also has excellent HDR brightness, leading to highlights that truly pop out.

Pros
  • Excellent HDR brightness for highlights that really stand out.

  • Superb SDR brightness helps it overcome glare from indirect lighting.

Cons
8.1 Black Level

The Sony BRAVIA 7 has very good black levels. Its local dimming feature is very effective, so you get deep and uniform blacks, with only some minor blooming around subtitles and some highlights.

Pros
  • Very good black levels with minimal blooming.

Cons
8.4 Color

The Sony BRAVIA 7 has impressive colors. Its SDR color volume is very good, which leads to a vibrant image, and its accuracy is excellent in SDR, so colors stay true to the filmmaker's intent. The TV's HDR color volume is excellent, so colors in HDR content are vivid, lifelike, and bright. Its HDR pre-calibration accuracy is good, so most viewers will be satisfied, but enthusiasts will likely want to get the TV calibrated for the best accuracy in HDR.

Pros
  • Colors are vibrant, lifelike, bright, and accurate.

Cons
8.7 Processing (In Development)

Note: We're in the process of improving our tests related to image processing, but this score should give you a general idea of how a TV performs overall with its image processing capabilities.

The Sony BRAVIA 7 has excellent image processing. It does a fantastic job upscaling, so SD and HD content don't lack sharpness. It also does a great job smoothing out artifacts in heavily compressed content, so you don't have to look at an image that's full of artifacts. The TV has outstanding PQ EOTF tracking, so the HDR content isn't too dark or too bright. There's some visible banding in bright green gradients, but all other colors have very minimal or no banding at all, so gradients are mostly smooth.

Pros
  • Fantastic upscaling and great low-quality content smoothing.

  • Outstanding PQ EOTF tracking means HDR content has accurate brightness.

  • Very little banding in color gradients.

Cons
6.6 Game Mode Responsiveness

The Sony BRAVIA 7 has just okay responsiveness in Game Mode. It has HDMI 2.1 bandwidth for up to 4k @ 120Hz with VRR, so you can game in up to 120 fps with almost no screen-tearing, which is great. However, it has very slow pixel transitions, so fast motion has noticeable blur behind it. Its input lag is low enough for a responsive feel, but it's higher than similar models from other brands, so competitive gamers looking for the lowest input lag possible will want to look elsewhere.

Pros
  • HDMI 2.1 bandwidth, up to 4k @ 120Hz, and VRR support.

Cons
  • Higher input lag than competing models.

  • Only supports 4k @ 120Hz on two ports.

  • Slow pixel transitions in Game Mode leads to blurry motion.

7.3 Motion Handling (Broken)

We're in the process of fixing the way we evaluate a TV's overall motion handling. This section is currently broken, and the score isn't indicative of how well a TV handles motion overall.

  • 8.2 Mixed Usage
  • 8.3 Home Theater
  • 8.3 Bright Room
  • 8.3 Sports
  • 7.6 Gaming

Performance Usages

  • 8.9 Brightness
  • 8.1 Black Level
  • 8.4 Color
  • 8.7 Processing (In Development)
  • 6.6 Game Mode Responsiveness
  • 7.3 Motion Handling (Broken)

Changelog

  1. Updated Apr 11, 2025:

    We wrote text for the new tests and rewrote text throughout the review after updating pre-existing tests and scores for Test Bench 2.0.

  2. Updated Apr 11, 2025: We converted the review to Test Bench 2.0. With this new methodology, we've added new tests to expand the scope of our testing, adjusted our scoring to better align with current market conditions, and added performance usages that group related tests together to give more insight into specific aspects of a TV's performance. You can find a full list of changes in the TV 2.0 changelog.
  3. Updated Dec 13, 2024:

    We mentioned the newly reviewed Samsung QN95D in the Reflections section of this review.

  4. Updated Nov 13, 2024:

    We retested the TV's Lighting Zone Transitions after firmware 112.626.140.1 and updated the text in that section.

  5. Updated Jul 15, 2024: We can confirm that the Sony BRAVIA 7 QLED doesn't natively upscale 1440p to 4k if GPU scaling is 'off' on a PC; it instead outputs a small 1440p window in the middle of the screen. We removed mention of 1440p upscaling from the Variable Refresh Rate text box.
  6. Updated Jun 14, 2024: Mentioned the newly-reviewed Sony BRAVIA 9 QLED in the Reflections section of this review.
  7. Updated Jun 11, 2024: We added 6GHz Wi-Fi support in the Inputs Specifications section of this review.
  8. Updated Jun 03, 2024: We added the 75-inch Costco variant to the Differences Between Sizes and Variants section.
  9. Updated May 31, 2024: We added the 65-inch Costco variant to the Differences Between Sizes and Variants section and updated the text in the Flicker-Free section for clarity.
  10. Updated May 29, 2024: We retested the TV's local dimming performance after firmware updates 112.624.040.1 and 112.624.070.1NAA, and there's no difference after the updates.
  11. Updated May 27, 2024: Review published.
  12. Updated May 22, 2024: Early access published.
  13. Updated May 14, 2024: Our testers have started testing this product.
  14. Updated May 08, 2024: The product has arrived in our lab, and our testers will start evaluating it soon.
  15. Updated May 03, 2024: We've purchased the product and are waiting for it to arrive in our lab.

Check Price

Differences Between Sizes And Variants

We bought and tested the 65-inch Sony BRAVIA 7, but it's also available in 55-inch, 75-inch, and 85-inch sizes in other regions, and most of these results are also valid for those sizes. The number of local dimming zones varies between sizes, so the contrast and dark room performance, in general, are slightly different depending on which size you get. Sony doesn't provide zone counts for different sizes, so we don't know how different they are. Costco has a 65-inch and a 75-inch variant of the TV with different model codes. These variants perform the same, but they come with an extended warranty, an extended trial for the Sony Pictures Core streaming service, and a backlit remote.

SizeModel NumberLocal Dimming ZonesCostco Variant
55"K-55XR70Unknown
65"K-65XR70480K65XR70CB
75"K-75XR70720K75XR70CB
85"K-85XR70Unknown -

Our unit was manufactured in April 2024.

Compared To Other TVs

The Sony BRAVIA 7 QLED is a bit of an odd TV. It delivers truly impressive picture quality with Sony's top-tier image processing, sitting between the 2023 Sony X93L and the Sony X95L, but Sony has made some strange choices on this model. Its narrow viewing angle and disappointing reflection handling limit its versatility, as it's not suitable for all room setups. If you're mainly in a dark room and these things don't matter to you, it's a great choice. If you're looking for something that's more affordable, you can get similar picture quality from TVs like the Hisense U8/U8N and the TCL QM8/QM851G QLED, albeit with worse image processing overall.

See our recommendations for the best TVs for watching movies, the best smart TVs, and the best 65-inch TVs.

Sony X90L/X90CL
55" 65" 75" 85" 98"

The Sony BRAVIA 7 QLED is better than the Sony X90L/X90CL. The BRAVIA 7 has better contrast with an improved local dimming solution. The BRAVIA 7 is also noticeably brighter than the X90L, especially in HDR, providing more impactful highlights overall. The X90L does have a wider viewing angle, although both TVs are disappointing in that department. Still, overall, the BRAVIA 7 is the better product in almost every category.

Samsung QN90D/QN90DD QLED
43" 50" 55" 65" 75" 85" 98"

The Samsung QN90D/QN90DD QLED and the Sony BRAVIA 7 QLED are similar TVs overall, but there are some differences. The Samsung has HDMI 2.1 bandwidth on all four ports as opposed to the two on the Sony, so it's more versatile if you own multiple high-bandwidth devices. The Samsung also supports up to 4k @ 144Hz, whereas the Sony is limited to 4k @ 120Hz, so it's better if you have a PC with a high-end graphics card. However, the Sony is more accurate in both SDR and HDR, so it's the better option if you care about the content creator's intent. The Sony also has the edge when it comes to image processing, so low-resolution and low-quality content looks better on it. Finally, the Sony supports Dolby Vision and DTS audio, so it's better for those looking to get the most out of their 4k Blu-ray collection.

Sony X93L/X93CL
65" 75" 85"

Sony has made some really strange design choices in 2024, so the Sony BRAVIA 7 QLED is better than the Sony X93L/X93CL in some ways, but it's a bit worse in other ways. The BRAVIA 7 has a better Mini LED backlight, with less blooming around bright lights in dark scenes and better contrast. The B7 also gets significantly brighter, so bright scenes are brighter overall, and specular highlights stand out better. On the other hand, the B7 doesn't have Sony's 'X-Wide' viewing angle filter and a much worse anti-reflective coating, so go with the X93L if you're in a bright room or have a wide seating arrangement.

LG C4 OLED
42" 48" 55" 65" 77" 83"

The LG C4 OLED is much better than the Sony BRAVIA 7 QLED. The LG's OLED panel delivers much deeper, inkier blacks in a dark room with no distracting blooming or haloing around bright objects. The LG also has a wider viewing angle and much better reflection handling, so even though the Sony is a lot brighter, the LG looks better in a bright room. Finally, both offer a great selection of gaming features, but the LG supports up to 4k @ 144Hz gaming on all four of its HDMI inputs compared to Sony's support for 4k @ 120Hz on just two inputs, so the LG is a more versatile choice.

Sony BRAVIA 8 OLED
55" 65" 77"

The Sony BRAVIA 8 OLED is better than the Sony BRAVIA 7 QLED in most ways. The BRAVIA 8 has a near-infinite contrast ratio and perfect black uniformity, so it displays deeper blacks with no blooming. The BRAVIA 8 also has a wider viewing angle, making it more suitable for a wide seating arrangement. Fast motion has less blur behind it on the BRAVIA 8 due to the TV's faster response time. However, the BRAVIA 7 has better pre-calibration accuracy, and it's the brighter TV overall.

TCL QM8/QM851G QLED
65" 75" 85" 98"

The TCL QM8/QM851G QLED is a bit better than the Sony BRAVIA 7 QLED, but it's very close. The TCL is the brighter of the two TVs, with better contrast and a faster local dimming solution, giving it the edge in most room contexts. Still, the Sony model is vastly more accurate in HDR and slightly less so in SDR, and it also has better image processing, so it's the better TV for those who care most about the content creator's intent. Regarding gaming, the TCL is better due to its 4k @ 144Hz and 1080p @ 240Hz support, while the Sony is limited to 4k @ 120Hz.

Hisense U8/U8N
55" 65" 75" 85" 100"

The Hisense U8/U8N and the Sony BRAVIA 7 QLED deliver a very different overall experience, so the best one depends on your room setup and personal preferences. If you're the type of person who likes to collect physical media and cares about creative intent, then the Sony is the way to go, as it delivers a far more accurate image that's true to the director's intent regarding brightness, processing, and overall accuracy. The Hisense has better reflection handling, so it's a better choice for a bright room or if you just like a punchier image and don't care as much about accuracy.

Sony BRAVIA 9 QLED
65" 75" 85"

The Sony BRAVIA 9 is better than the Sony BRAVIA 7 QLED. The BRAVIA 9 has better SDR brightness and much better reflection handling, so it overcomes more glare in a bright room. Highlights stand out more in HDR content on the BRAVIA 9 due to its better HDR brightness, and it has a better local dimming feature that provides better contrast for deeper blacks with less blooming. The BRAVIA 9 has a mediocre viewing angle, but the image holds up better from the sides of the screen than it does on the BRAVIA 7, so it's a bit better for watching TV with a group. Finally, the BRAVIA 9 has a faster response time for a bit less blur behind quick motion.

Sony X95L
65" 75" 85"

The Sony X95L and the Sony BRAVIA 7 QLED are very similar overall, but the older X95L edges out the B7 in some key ways. The X95L has Sony's 'X-Wide' viewing angle tech and a better anti-reflective coating, so it's the better choice if you have a wide seating arrangement or lots of lights/windows. The 85-inch X95L we bought and tested also has better contrast and a better local dimming feature than the 65-inch B7, but it also has more zones than the smaller sizes. It's hard to know for sure as we haven't tested all sizes, but we expect the local dimming features of these two TVs to be similar overall when comparing two TVs of the same size.

Samsung QN95D
65" 75" 85"

The Sony BRAVIA 7 QLED and the Samsung QN95D are closely matched. The Sony is more accurate out of the box than the Samsung and has better upscaling and low-quality content smoothing. While they're very similar when it comes to brightness, the Samsung does have vastly superior reflection handling, giving it the edge when watched in brighter rooms. Finally, the Samsung also has the edge for gamers with its four HDMI 2.1 ports, all capable of 4k @ 144Hz, while the Sony is limited to only two 120Hz HDMI 2.1 ports.

Panasonic W95A
55" 65" 75" 85"

The Sony BRAVIA 7 QLED is better than the Panasonic W95A in most ways. The Sony has better contrast and HDR brightness, which leads to a better dark room viewing experience. The Sony also has better image processing, so lower-quality content looks better on it. On top of that, the Sony is the more accurate TV in both SDR and HDR, and you can use its local dimming feature with VRR enabled.

LG C3 OLED
42" 48" 55" 65" 77" 83"

The LG C3 OLED is better than the Sony BRAVIA 7 QLED, but they excel in different room conditions. The LG's OLED panel gives it far superior contrast to the already fantastic contrast of the Sony, giving the LG the edge when watching movies in dark rooms. The Sony is, however, noticeably brighter in HDR and SDR. Unfortunately, its reflection handling is noticeably worse than that of the LG, so even though the Sony pops more in bright rooms, it's closer than expected due to the LG's fantastic screen coating. The LG does have a much wider viewing angle, so it's better for wide seating arrangements.

LG QNED90T
65" 75" 86"

The Sony BRAVIA 7 QLED is a better TV than the LG QNED90T. The Sony is brighter overall, so it overcomes more glare in a well-lit room and displays brighter highlights in HDR content. The Sony also has better color volume, so it can display more vibrant, lifelike, and bright colors. Additionally, the Sony has better image processing and is the more accurate TV in both SDR and HDR. Both TVs have a similar contrast ratio, but the Sony’s is slightly better, and it has less blooming and less noticeable zone transitions.

Video

Test Results

perceptual testing image
Brightness
8.7
Brightness
HDR Brightness
Hallway Lights (~1950 cd/m²)
874 cd/m²
Yellow Skyscraper (~700 cd/m²)
583 cd/m²
Landscape Pool (~300 cd/m²)
305 cd/m²
Peak 2% Window
1,662 cd/m²
Peak 10% Window
1,949 cd/m²
Peak 25% Window
1,607 cd/m²
Peak 50% Window
1,048 cd/m²
Peak 100% Window
685 cd/m²
Sustained 2% Window
1,657 cd/m²
Sustained 10% Window
1,920 cd/m²
Sustained 25% Window
1,573 cd/m²
Sustained 50% Window
954 cd/m²
Sustained 100% Window
684 cd/m²
Automatic Brightness Limiting (ABL)
0.054

The peak brightness in HDR is excellent. It's bright enough to bring out the brightest highlights and flashes of light in most HDR content.

These measurements are after calibrating the HDR white point with the following settings:

  • HDR Picture Mode: Professional
  • Brightness: Max
  • Contrast: 90
  • Color Temperature: Expert 2
  • HDR Tone Mapping: Gradation Preferred
  • Peak Luminance: High
  • Auto Local Dimming: High

8.6
Brightness
HDR Brightness In Game Mode
Hallway Lights (~1950 cd/m²)
848 cd/m²
Yellow Skyscraper (~700 cd/m²)
576 cd/m²
Landscape Pool (~300 cd/m²)
309 cd/m²
Peak 2% Window
1,914 cd/m²
Peak 10% Window
2,135 cd/m²
Peak 25% Window
1,275 cd/m²
Peak 50% Window
922 cd/m²
Peak 100% Window
708 cd/m²
Sustained 2% Window
1,902 cd/m²
Sustained 10% Window
2,095 cd/m²
Sustained 25% Window
1,269 cd/m²
Sustained 50% Window
919 cd/m²
Sustained 100% Window
706 cd/m²
Automatic Brightness Limiting (ABL)
0.058

Switching to the low-latency Game Mode results in slightly brighter small highlights, but it's barely noticeable.

These measurements are after calibrating the HDR white point with the following settings:

  • HDR Picture Mode: Game
  • Brightness: Max
  • Contrast: 90
  • Color Temperature: Expert 2
  • HDR Tone Mapping: Gradation Preferred
  • Peak Luminance: High
  • Auto Local Dimming: High

9.2
Brightness
SDR Brightness
Real Scene Peak Brightness
868 cd/m²
Peak 2% Window
1,728 cd/m²
Peak 10% Window
1,821 cd/m²
Peak 25% Window
1,522 cd/m²
Peak 50% Window
1,017 cd/m²
Peak 100% Window
702 cd/m²
Sustained 2% Window
1,707 cd/m²
Sustained 10% Window
1,796 cd/m²
Sustained 25% Window
1,496 cd/m²
Sustained 50% Window
911 cd/m²
Sustained 100% Window
701 cd/m²
Automatic Brightness Limiting (ABL)
0.052

The peak brightness in SDR is superb. There's some variation in brightness with different content, but it's not noticeable with most content. This is a TV that overcomes glare from indirect lighting with ease.

These measurements are after calibration with the following settings:

  • Picture Mode: Professional
  • Brightness: Max
  • Contrast: 90
  • Color Temperature: Expert 1
  • Peak Luminance: High
  • Auto Local Dimming: High

Black Level
8.0
Black Level
Contrast
Contrast
120,475 : 1
Native Contrast
4,915 : 1

The Sony BRAVIA 7 has very good contrast thanks to its Mini LED backlight. The native contrast with local dimming disabled is decent, but bumping Auto Local Dimming to 'High' delivers the best results overall, with deep blacks and very bright highlights.

8.0
Black Level
Lighting Zone Precision

There's some noticeable blooming around bright highlights, but it's very good overall. It's especially noticeable around subtitles or bright lights in fairly dark scenes. Note that the larger sizes have more local dimming zones, so they likely have even better local dimming performance, with less blooming than the 55- and 65-inch models.

7.5
Black Level
Lighting Zone Transitions
Local Dimming
Yes
Backlight
Full-Array
Dimming Zone Count Of The Tested TV
480

The local dimming zone transitions are good overall, but there are a few distracting issues. There's no flicker, which is great, but there's a noticeable halo effect as bright objects move across the screen. The halo effect gets worse the quicker objects move, as the local dimming can't quite keep up with it.

After firmware 112.626.140.1, there's pretty much no difference in local dimming performance, as seen in this video comparison. On the top left is the old result in the Professional Mode, and on the top right is the old result in Game Mode. The bottom left is with the new firmware in the Professional Mode, and on the bottom right is the new result in Game Mode.

8.0
Black Level
Contrast And Dark Details In Game Mode

Unfortunately, there's a bit more noticeable blooming around bright objects when you're in the low-latency Game Mode with Auto Local Dimming on 'High.' Zone transitions are also slightly more noticeable, but it's not a big difference.

8.4
Black Level
Black Uniformity
Std. Dev.
0.302%
Native Std. Dev.
0.806%

The TV's black uniformity is great. With Auto Local Dimming enabled, there's no noticeable backlight bleed or bright spots across the screen.

Color
8.0
Color
SDR Color Volume
CIELAB DCI-P3 Coverage
91.82%
CIELAB BT.2020 Coverage
71.28%

The Sony BRAVIA 7’s SDR color volume is very good overall. It has excellent coverage of the DCI-P3 color space, with consistent coverage across the board. Its coverage of the wider BT.2020 color space is more limited, but it's still decent overall, and it does well with very light colors.

Volume ΔE³DCI-P3
Coverage
BT.2020
Coverage
L1092.15%69.36%
L2093.20%71.07%
L3092.88%71.07%
L4092.53%72.55%
L5092.19%72.92%
L6091.59%72.54%
L7091.62%70.85%
L8091.28%68.21%
L9090.90%67.92%
L10091.85%84.46%
Total91.82%71.28%

8.7
Color
HDR Color Volume
1,000 cd/m² DCI P3 Coverage ITP
88.5%
10,000 cd/m² BT.2020 Coverage ITP
48.9%
White Luminance
1,681 cd/m²
Red Luminance
356 cd/m²
Green Luminance
834 cd/m²
Blue Luminance
127 cd/m²
Cyan Luminance
1,265 cd/m²
Magenta Luminance
483 cd/m²
Yellow Luminance
1,547 cd/m²

The TV's HDR color volume is excellent. Colors are bright and vibrant, and dark tones are displayed well, thanks to the high contrast ratio.

8.9
Color
SDR Pre-Calibration Color Accuracy
White Balance dE 2000
2.17
Color dE 2000
1.43
Gamma
2.27
Color Temperature
6,532 K
Picture Mode
Professional
Color Temp Setting
Expert 1
Gamma Setting
0

With just a few quick settings changes out of the box, this TV has excellent SDR accuracy. The overall white balance is great, and its color temperature is nearly perfect. Gamma in SDR is slightly above the target, so bright scenes are a bit crushed. Color accuracy is amazing, with no noticeable issues outside of minor errors in whites.

9.6
Color
SDR Post-Calibration Color Accuracy
White Balance dE 2000
0.31
Color dE 2000
0.84
Gamma
2.18
Color Temperature
6,503 K
White Balance Calibration
10 point
Color Calibration
Yes

The calibration system on this TV is extremely effective and easy to use. Although it already has excellent accuracy out of the box, it's even better after calibrating it, and there are no noticeable issues after.

See our full settings used for calibration.

7.6
Color
HDR Pre-Calibration Color Accuracy
White Balance dE ITP
10.10
Color dE ITP
12.9
Color Temperature
6,546 K
Picture Mode
Professional

The Sony BRAVIA 7 TV has good HDR pre-calibration accuracy. Its white balance is decent overall, but there's either too much or not enough blue, red, and green in most shades of gray. However, its color temperature is incredibly close to 6500K. Colors have okay accuracy, but there are errors throughout, and reds are undersaturated.

8.1
Color
HDR Post-Calibration Color Accuracy
White Balance dE ITP
8.15
Color dE ITP
8.80
Color Temperature
6,574 K

HDR accuracy is very good after calibration. White balance is very good now, but there's still a bit too much blue and red in most shades of gray. Color temperature is still incredibly close to 6500K. Colors are more accurate now, but they're not perfect, and there are still some mapping errors throughout.

Processing
9.0
Processing
PQ EOTF Tracking
See details on graph tool
600 Nit Tracking Delta
0.0027
1000 Nit Tracking Delta
0.0027
4000 Nit Tracking Delta
0.0027

As is typical for Sony TVs, the Sony BRAVIA 7 has outstanding PQ EOTF tracking. Blacks aren't quite true black, but other than that, it's nearly perfect. There's a slow roll-off for content mastered up to 4000 nits, which helps to maintain detail in highlights that are brighter than the TV's capabilities.

8.4
Processing
Low-Quality Content Smoothing
Smoothing
8.5
Detail Preservation
8.0

The Sony BRAVIA 7 does a great job smoothing out low-quality content. Compression issues like macro-blocking are smoothed out well without causing any significant loss of fine details.

9.0
Processing
Upscaling: Sharpness Processing

Similar to low-quality content smoothing, this TV also upscales low-resolution content well. Fine details in low-resolution content like DVDs are preserved well.

These results are with the following processing settings:

  • Sharpness: 60
  • Reality Creation: Auto

8.0
Processing
HDR Native Gradient
100% Black To 50% Gray
8.0
50% Gray To 100% White
8.0
100% Black To 50% Red
8.0
50% Red To 100% Red
8.0
100% Black To 50% Green
8.0
50% Green To 100% Green
6.0
100% Black To 50% Blue
10
50% Blue To 100% Blue
8.0

The gradient handling on this TV is impressive overall. There's some noticeable banding in brighter shades of green and very slight banding in everything else, but it's not very noticeable.

Game Mode Responsiveness
7.4
Game Mode Responsiveness
Input Lag
1080p @ 60Hz
17.9 ms
1080p @ 60Hz Outside Game Mode
213.3 ms
1080p @ 120Hz
9.7 ms
1080p @ Max Refresh Rate
9.7 ms
4k @ 60Hz
17.9 ms
4k @ 60Hz @ 4:4:4
17.9 ms
4k @ 60Hz Outside Game Mode
230.0 ms
4k @ 60Hz With Interpolation
223.0 ms
4k @ 120Hz
9.6 ms
4k @ Max Refresh Rate
9.6 ms
8k @ 60Hz
N/A

This TV has low input lag when in Game Mode, ensuring a smooth and responsive gaming experience. It's higher than competing models from most other brands but still low enough for non-competitive gamers.

9.1
Game Mode Responsiveness
Supported Resolutions
Resolution 4k
480p @ 59.94Hz (Widescreen)
Yes
720p @ 59.94Hz
Yes
1080p @ 60Hz @ 4:4:4
Yes
1080p @ 120Hz
Yes
1080p @ 144Hz
No
4k @ 60Hz
Yes
4k @ 60Hz @ 4:4:4
Yes
4k @ 120Hz
Yes
4k @ 120Hz @ 4:4:4
Yes
4k @ 144Hz
No
8k @ 30Hz Or 24Hz
No
8k @ 60Hz
No

The Sony BRAVIA 7 supports most common resolutions, up to 4k @ 120Hz with HDMI ports 3 and 4. Chroma 4:4:4 and RGB signals are displayed properly with 1080p and 4k signals, which is essential for clear text when using it as a PC monitor. HDMI ports 1 and 2 are limited to HDMI 2.0 bandwidth and don't support 4k @ 120Hz inputs.

7.5
Game Mode Responsiveness
Variable Refresh Rate
Native Refresh Rate
120Hz
Variable Refresh Rate
Yes
HDMI Forum VRR
Yes
FreeSync
No
G-SYNC Compatible
Yes
4k VRR Maximum
120 Hz
4k VRR Minimum
< 20 Hz
1080p VRR Maximum
120 Hz
1080p VRR Minimum
< 20 Hz
VRR + Local Dimming Yes

The Sony BRAVIA 7 supports variable refresh rate technology to reduce screen tearing. HDMI Forum VRR and G-SYNC compatibility work over the entire refresh rate range, but it doesn't support FreeSync.

5.4
Game Mode Responsiveness
CAD In Game Mode @ Max Refresh Rate
Transition At Max Refresh
transition-game-max-0-31
0 to 31
Avg. CAD
340
Best 10% CAD
154
Worst 10% CAD
506

The Sony BRAVIA 7 has disappointing pixel transitions at its maximum refresh rate of 120Hz. Its response time is very slow in Game Mode, so fast motion is blurry. However, there's no overshoot, so you don't see inverse ghosting.

5.4
Game Mode Responsiveness
CAD In Game Mode @ 120Hz
Transition At 120Hz
transition-game-120-0-31
0 to 31
Avg. CAD
340
Best 10% CAD
154
Worst 10% CAD
506

The Sony BRAVIA 7 has disappointing pixel transitions at its maximum refresh rate of 120Hz. Its response time is very slow in Game Mode, so fast motion is blurry. However, there's no overshoot, so you don't see inverse ghosting.

5.5
Game Mode Responsiveness
CAD In Game Mode @ 60Hz
Transition 60Hz
transition-game-60-0-31
0 to 31
Avg. CAD
336
Best 10% CAD
148
Worst 10% CAD
534

It has disappointing pixel transitions at 60Hz. There's a lot more overshoot at 60Hz, which leads to inverse ghosting. There's also persistence blur due to the nature of a slower 60Hz refresh rate. Combined with the TV's lackluster pixel transitions, motion in 60Hz games is quite blurry.

Game Mode Responsiveness
PS5 Compatibility
Auto Low Latency Mode (ALLM)
Yes
4k @ 120Hz
Yes
1440p @ 120Hz
No
1080p @ 120Hz
Yes
HDR
Yes
VRR
Yes

With the exception of 1440p, the TV is fully compatible with everything the PS5 offers, like 4k @ 120Hz, as well as HDMI Forum VRR. It also supports Auto Low Latency Mode, so you don't have to manually switch to Game Mode to get the lowest input lag.

Game Mode Responsiveness
Xbox Series X|S Compatibility
Auto Low Latency Mode (ALLM)
Yes
4k @ 120Hz
Yes
1440p @ 120Hz
No
1080p @ 120Hz
Yes
HDR
Yes
VRR
Yes

With the exception of 1440p, the TV is fully compatible with everything the Xbox Series X|S offers, including 4k @ 120Hz, HDMI Forum VRR, FreeSync Premium Pro, and Dolby Vision gaming. It also supports Auto Low Latency Mode, so you don't have to manually switch to Game Mode to get the lowest input lag.

Motion Handling
6.2
Motion Handling
Stutter
Frame Hold Time @ 24 fps
35.9 ms
Frame Hold Time @ 60 fps
10.9 ms

Due to the TV's quick response time, there's some minor stutter when watching movies or TV shows, and it's most apparent in slow panning shots. However, not everyone will notice this.

10
Motion Handling
24p Judder
Judder-Free 24p
Yes
Judder-Free 24p via 60p
Yes
Judder-Free 24p via 60i
Yes
Judder-Free 24p via Native Apps
Yes

This TV removes judder automatically from 24p sources, like a Blu-ray player or an external streaming device with a 'Match Frame Rate' feature. For 60Hz sources, like a cable box or the native apps, Motionflow has to be enabled, with both sliders at 'Min' and CineMotion set to 'High' to remove judder.

8.1
Motion Handling
Response Time
Transition At 60Hz
transition-60-0-31
0 to 31
First Response Time
5.8 ms
Total Response Time
10.3 ms
Worst 10% Response Time
24.2 ms

The Sony BRAVIA 7 has a quick response time. There's a faint motion blur trail behind fast-moving objects, but it's not very noticeable when watching movies and shows.

Motion Handling
Flicker
Flicker-Free
No
PWM Dimming Frequency
720 Hz

The Sony BRAVIA 7 uses pulse width modulation (PWM) to control the backlight intensity. It flickers at 720Hz in all picture modes, which is high enough that it isn't noticeable, but it can still bother those sensitive to flicker.

With local dimming disabled, the TV is flicker-free at backlight settings between 15 and 50.

Motion Handling
Black Frame Insertion (BFI)
Optional BFI
Yes
Min Flicker For 60 fps
60 Hz
60Hz For 60 fps
Yes
120Hz For 120 fps
Yes
Min Flicker For 60 fps In Game Mode
60 Hz

There's an optional backlight strobing feature, commonly known as black frame insertion, which you can enable to improve the appearance of motion. It works at both 60Hz and 120Hz.

Motion Handling
Motion Interpolation
Motion Interpolation (30 fps)
Yes
Motion Interpolation (60 fps)
Yes

The Sony BRAVIA 7 can interpolate lower frame rate content up to 120 fps, but it's not great. It struggles even in slow panning shots, resulting in noticeable artifacts and stuttering as the frame rate fluctuates.

Reflections
5.7
Reflections
Direct Reflections
See details on graph tool
Peak Direct Reflection Intensity
59.4%
Screen Finish
Glossy

The Sony BRAVIA 7 has inadequate direct reflection handling. Direct light sources like a lamp or window opposite your screen are very noticeable since the TV barely reduces the intensity of those reflections.

9.0
Reflections
Ambient Black Level Raise
See details on graph tool
Black Luminance @ 0 lx
0.00 cd/m²
Black Luminance @ 1000 lx
0.43 cd/m²

There's only some minor black level raise in a room with ambient lighting, so you still get deep blacks with your lights turned on.

5.8
Reflections
Total Reflected Light
Total Reflected Light Intensity
28,110% ⋅ pixel
Diffraction Artifacts
Yes

The total reflected light of this TV is sub-par. You easily see reflections on your screen during dark scenes when viewed in a bright room, and there's some obvious light banding present, which is distracting.

8.3
Reflections
Ambient Color Saturation
See details on graph tool
Low-Luminance Colors @ 1000 lx
70.39%
Mid-Luminance Colors @ 1000 lx
70.58%
High-Luminance Colors @ 1000 lx
63.53%

The TV's perceived color volume in a bright room is great. Colors barely lose any saturation when the TV is exposed to light, so you can still enjoy punchy colors in a well-lit room.

Panel
6.0
Panel
Viewing Angle
Color Washout
24°
Color Shift
26°
Brightness Loss
36°
Black Level Raise
14°
Gamma Shift
17°

Unfortunately, one of the biggest downsides of the Sony BRAVIA 7 is its viewing angle, which is significantly worse than that of both the Sony X93L and the Sony X95L, as it lacks Sony's 'X-Wide Angle' technology. Only the step-up Sony BRAVIA 9 QLED has that feature in 2024. This TV is unsuitable for a wide seating arrangement, as anyone sitting off-center will see a faded, washed-out image.

7.0
Panel
Gray Uniformity
50% Std. Dev.
2.108%
50% DSE
0.179%
5% Std. Dev.
0.769%
5% DSE
0.096%

The gray uniformity on this TV is decent. There are a few darker splotches across the screen, a bit of vignetting in the corners, and some minor dirty screen effect towards the center of the screen, but most of these minor issues aren't noticeable with most content.

Panel
Panel Technology
Type LED
Sub-Type
VA
Subpixel Layout
BGR

This TV uses a BGR subpixel layout. It doesn't affect picture quality but can cause blurry text in some applications when using it as a PC monitor.

The TV has great separation between colors, which helps with its color purity and its ability to display a wide range of colors.

Inputs
Inputs
Input Specifications
HDMI 4 (2x HDMI 2.0, 2x HDMI 2.1)
HDMI 2.1 Rated Speed
48 Gbps
ATSC Tuner
3.0 (NEXTGEN TV)
USB Ports 2
USB 3.0
Yes (1)
Audio Out 3.5mm 0
Wi-Fi Yes (2.4 GHz, 5 GHz, 6 GHz)
Ethernet Speed 100 Mbps
Composite In 0
Digital Optical Audio Out 1

HDMI ports 3 and 4 support the full 48Gbps bandwidth of HDMI 2.1, while HDMI 1 and 2 are limited to HDMI 2.0 bandwidth. However, because HDMI 3 is an HDMI 2.1 and eARC port, you lose an HDMI 2.1 slot if you connect a soundbar.

Inputs
Audio Passthrough
ARC/eARC Port
eARC
eARC: Dolby Atmos Over Dolby Digital Plus
Yes
eARC: Dolby Digital Plus 7.1
Yes
eARC: LPCM 7.1 Over Dolby MAT
Yes
eARC: Dolby TrueHD 7.1
Yes
eARC: DTS:X Over DTS-HD MA
Yes
eARC: DTS-HD Master Audio 7.1
Yes
eARC: LPCM Channels (Bitstream)
7.1
ARC: Dolby Digital 5.1
Yes
ARC: DTS 5.1
Yes
Optical: Dolby Digital 5.1
Yes
Optical: DTS 5.1
Yes

This TV supports eARC, which allows you to pass high-quality, uncompressed audio to a compatible receiver through an HDMI cable. It supports all major audio formats, so you don't have to worry about compatibility with external sources.

Inputs
HDR Format Support
HDR10
Yes
HDR10+
No
Dolby Vision
Yes
HLG
Yes
Design
Design
Style
Curved No

The Sony K65XR70 has a sleek, premium design that looks great in any room. It has thin bezels on three sides, with a slightly thicker bottom bezel that has a brushed metallic finish.

Design
Stand

The slim metal feet hold the TV very well, and there are four mounting options depending on your needs. The feet can be set in either a wide or narrow position depending on your cabinet, and both options offer a low or high setting, so you can place a soundbar in front of the screen without blocking it.

Footprint of the 65-inch stand in the narrow, low position as shown: 18.8" x 13.6" x 1.7". The wide position increases the stand's width to 47.8 inches, and setting it to the high position increases the height between the table and the screen to 3.8 inches, so almost all soundbars fit in front of the screen without blocking the image.

Design
Back
Wall Mount VESA 300x300

The back of the TV has a nice, clean look, with the typical checkerboard pattern found on all other recent Sony TVs. Sadly, there's nothing for cable management, so it's hard to get the clean look you could achieve with other recent Sony TVs, like the Sony X93L/X93CL.

Design
Borders
Borders 0.31" (0.8 cm)
Design
Thickness
Max Thickness 2.17" (5.5 cm)
8.5
Design
Build Quality

The build quality of this TV is excellent. The plastic panels feel solid and well-built, and there's a good mix of premium materials, with the metal feet and the metal border around the TV.

Smart Features
Smart Features
Interface
Smart OS Google TV
Version 12
0
Smart Features
Ad-Free
Ads
Yes
Opt-out
No
Suggested Content in Home
Yes
Opt-out of Suggested Content
No

Unfortunately, like most TVs, the interface contains ads. You can opt out of personalized ads, but this doesn't change the number of ads you'll see; they just won't be personalized to match your search and viewing history.

Smart Features
Remote
Voice Control Yes
Smart Features
TV Controls
Mute Switch
Yes

There's a single button on the back left side to turn it on/off, change channels, adjust the volume, or switch inputs. If you're concerned about privacy, there's also a switch to turn off the TV's mic.

Smart Features
In The Box

  • Remote
  • 2x AAA batteries
  • Power cable
  • VESA mount extenders
  • Manuals and user guides

Smart Features
Misc
Power Consumption 66 W
Power Consumption (Max) 223 W
Firmware 112.627.030.1NAA

Even though it's significantly brighter than the Sony X93L, it draws roughly the same amount of power. Sony has considerably improved their power efficiency without sacrificing picture quality or brightness.

Sound Quality
7.2
Sound Quality
Frequency Response
See details on graph tool
Low-Frequency Extension
84.76 Hz
Std. Dev. @ 70
1.93 dB
Std. Dev. @ 80
2.04 dB
Std. Dev. @ Max
3.72 dB
Max
86.2 dB SPL
Dynamic Range Compression
5.02 dB
Digital Room Correction Yes

The Sony BRAVIA 7 has a decent frequency response. There's very little bass, which is normal with modern TVs, so the low-frequency extension is quite high. Above the LFE, the frequency response is well-balanced at moderate volume levels, but it's a bit worse at max volume. Speaking of, the TV can't get very loud, and there's noticeable compression and pumping at max volume.

Comments

  1. Product

Sony BRAVIA 7 QLED: Main Discussion

Let us know why you want us to review the product here, or encourage others to vote for this product.

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  1. Update: We wrote text for the new tests and rewrote text throughout the review after updating pre-existing tests and scores for Test Bench 2.0.

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    It’s on our list, so we plan on it! You can see the full list at the bottom of this page.

    Bravia 7 I’d got over the 8

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    Please update the rating to new methodology. Reflections are a huge issue for my TV placement. I bought a Sony Bravia 3 and if I watch TV during the day all I see is my big stupid reflection. I am planning to return it but not sure which model to exchange it for. I am looking at the Bravia 7 or Bravia 8. Considered a Hisense as well but that brand makes me nervous…

    It’s on our list, so we plan on it! You can see the full list at the bottom of this page.

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    Please update the rating to new methodology. Reflections are a huge issue for my TV placement. I bought a Sony Bravia 3 and if I watch TV during the day all I see is my big stupid reflection. I am planning to return it but not sure which model to exchange it for. I am looking at the Bravia 7 or Bravia 8. Considered a Hisense as well but that brand makes me nervous…

    Edited 13 days ago: Added the other TV brands and models that I was considering
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    Hi rtings, So when using dolby vision dark, is it ok if I set auto local dimming to high? I’m asking because it seems everyone is suggesting to keep auto local dimming on medium to not clip hightlights, is that true?

    Hey there! We currently don’t test Dolby Vision, so I’m really not to sure what setting will give you the best results. We didn’t notice any excessive clipping when we did our HDR10 tests with local dimming on High, but this isn’t something we do in-depth testing for. However, we would have picked medium if the clipping was apparent. I expect DV to behave very similarly. We actually did test the Bravia 9’s black level performance with local dimming on High and Medium, and we found that the Medium setting has slightly more noticeable blooming. It’s likely the same for the Bravia 7, so use High if you want better contrast and to keep blooming to a minimum, or use medium if you’d rather avoid the risk of highlights clipping.

    I would recommending trying out the different options and going with the setting that looks best to you. I hope that helps!

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    Hi rtings, So when using dolby vision dark, is it ok if I set auto local dimming to high? I’m asking because it seems everyone is suggesting to keep auto local dimming on medium to not clip hightlights, is that true?

    Edited 17 days ago: added hi
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    Will this review be upgraded to 2.0 methodology?

    Yes. You can see the full list of everything that we still plan on updating at the bottom of our changelog page.

    Edited 18 days ago: Missing quote