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Sony BRAVIA 9  TV Review

Review updated Mar 10, 2025 at 12:10pm
Writing modified May 29, 2025 at 01:34pm
Tested using methodology v2.0.1 
Sony BRAVIA 9
8.4
Mixed Usage 
Value for price beaten by
LG G5 OLED
8.6
Home Theater 
Value for price beaten by
LG G5 OLED
8.5
Bright Room 
Value for price beaten by
Hisense U8QG
8.5
Sports 
Value for price beaten by
LG G5 OLED
7.7
Gaming 
Value for price beaten by
Samsung S90F OLED
9.0
Brightness 
8.7
Black Level 
8.5
Color 
 225
 TV Settings

The Sony BRAVIA 9 QLED is Sony's flagship TV in 2024 and is their first non-OLED flagship model since 2020. It sits above the Sony BRAVIA 7 QLED and the Sony BRAVIA 8 OLED. Sony claims they've developed the smallest LED controllers on the market, allowing for better contrast and more precise control of local dimming zones to greatly reduce the blooming around bright, small objects that LED TVs with local dimming typically have. One of Sony's main goals with the TV is to bring unity with their BVM-HX3110 mastering monitor used in post-production to master films. They want the director's vision to translate to the at-home movie-watching experience as well as possible.

The TV is packed with modern features like Dolby Vision, HDMI 2.1 bandwidth, up to 4k @ 120Hz, and VRR support. It uses the Google TV interface, which is loaded with apps and has other smart features like voice control. The TV has a built-in 70W 2.2.2 channel speaker system, and you can also use the TV as a center channel with compatible soundbars and receivers. We bought and tested the 65-inch model, but it's available in three sizes: 65-inch, 75-inch, and 85-inch.

Our Verdict

8.4
Mixed Usage 

The Sony BRAVIA 9 is great for mixed usage. It really excels in reference conditions like a home theater due to its excellent black levels, impressive colors, solid accuracy, and HDR brightness capabilities. You also get top-tier image processing that makes DVDs, cable broadcasts, and compressed streams look good. This TV also performs very well in a bright room thanks to its superb SDR brightness, but it does struggle a bit with direct reflections. The TV is good for gaming, mostly due to its overall image quality, but it does struggle with displaying sharp motion, and its input lag is higher than similar models from other brands. Finally, it has a wide enough viewing angle for watching content with a couple of friends, but since the image degrades from more aggressive angles, it's not good for large seating arrangements.

Pros
  • Amazing black levels with barely any blooming.

  • Amazing HDR brightness for impactful highlights.

  • Superb SDR brightness helps it overcome glare from indirect lighting. 

  • Exceptional upscaling and low-quality content smoothing.

  • Colors are vibrant, lifelike, bright, and accurate.

Cons
  • Struggles with reflections from direct sources of light. 

  • Slow pixel transitions in Game Mode leads to blurry motion. 

8.6
Home Theater 

The Sony BRAVIA 9 is an amazing option for your home theater. It has excellent black levels that are approaching OLED status, so you get incredibly deep blacks with almost no visible blooming around bright elements. It's also exceptionally bright in HDR, so highlights really stand out in HDR movies and shows. Colors are also vibrant and lifelike with minimal banding, and the TV has top-notch accuracy that is sure to impress purists; this isn't a TV that requires calibration. Furthermore, you get Sony's excellent image processing, so it upscales and cleans up low bitrate content with ease, leaving you with a clean looking image regardless of the content. However, there's some noticeable stutter during slow camera movements due to the TV's fast response time, but not everyone will notice this, and it's not as bad as it is on OLEDs.

Pros
  • Amazing black levels with barely any blooming.

  • Amazing HDR brightness for impactful highlights.

  • Exceptional upscaling and low-quality content smoothing.

  • Colors are vibrant, lifelike, bright, and accurate.

  • Excellent PQ EOTF tracking means HDR content has accurate brightness.

Cons
None
8.5
Bright Room 

The Sony BRAVIA 9 is excellent for use in a bright room. It has superb SDR brightness and good handling of indirect reflections, so it easily overcomes glare in bright rooms, with one exception. Unfortunately, the TV only has adequate direct reflection handling, so lamps or windows opposite the TV are visible on the screen and are quite distracting. On the other hand, it does a good job retaining color vibrancy in a bright room, and although black levels do raise in a bright room, blacks remain deep enough that the image doesn't look washed out.

Pros
  • Superb SDR brightness helps it overcome glare from indirect lighting. 

  • Colors are vibrant, lifelike, bright, and accurate.

Cons
  • Struggles with reflections from direct sources of light. 

8.5
Sports 

The Sony BRAVIA 9 is excellent for watching sports. This TV is very bright and has the reflection handling to overcome glare in a bright room, but it does struggle more with direct reflections, so it's best to avoid placing the TV opposite a window or lamp. Colors in your favorite sports are nice and vibrant thanks to the TV's impressive colors. You get a clean-looking image when watching cable broadcasts and compressed streams thanks to the TV's excellent image processing, and motion is clear thanks to its fast response time. The TV's viewing angle is alright, so it's good if you watch the game with a couple of friends, but it's not wide enough for larger groups, as the image degrades when viewed from more aggressive angles. Unfortunately, the TV's gray uniformity isn't the best, so you do see some dirty screen effect when watching sports with large areas of uniform color.

Pros
  • Superb SDR brightness helps it overcome glare from indirect lighting. 

  • Exceptional upscaling and low-quality content smoothing.

  • Colors are vibrant, lifelike, bright, and accurate.

Cons
  • Struggles with reflections from direct sources of light. 

  • Some noticeable dirty screen effect towards the center of the screen. 

7.7
Gaming 

The Sony BRAVIA 9 is good for gaming, especially when it comes to image quality. It has excellent blacks levels with almost no visible blooming, vibrant colors that pop, and the HDR brightness needed for an impactful experience when playing HDR games. The TV has HDMI 2.1 bandwidth on two ports for up to 4k @ 120Hz with VRR. However, its pixel transitions are quite slow overall, so fast motion in games is blurry. Although the TV has low enough input lag for single-player campaigns and casual gaming, it's higher than competing models from other brands, so it's not the best option for competitive gamers.

Pros
  • Amazing HDR brightness for impactful highlights.

  • HDMI 2.1 bandwidth, up to 4k @ 120Hz, and VRR support.
  • Colors are vibrant, lifelike, bright, and accurate.

Cons
  • Higher input lag than competing models. 

  • Only supports 4k @ 120Hz on two ports.
  • Slow pixel transitions in Game Mode leads to blurry motion. 

9.0
Brightness 

The Sony BRAVIA 9 has outstanding brightness overall. It has superb SDR brightness, so it's more than capable of overcoming glare from indirect sources of light. It also has excellent HDR brightness, which makes highlights really pop in HDR content.

Pros
  • Amazing HDR brightness for impactful highlights.

  • Superb SDR brightness helps it overcome glare from indirect lighting. 

Cons
None
8.7
Black Level 

The Sony BRAVIA 9 has excellent black levels. It has incredibly effective local dimming, giving it amazing contrast and very good black uniformity with almost no visible blooming.

Pros
  • Amazing black levels with barely any blooming.

Cons
None
8.5
Color 

The Sony BRAVIA 9 has impressive colors. It has outstanding color volume in HDR and good color volume in SDR, so colors are bright an impactful no matter the content. Furthermore, this is an exceptional TV when it comes to color accuracy, so it doesn't require calibration if you care about the content creator's intent.

Pros
  • Colors are vibrant, lifelike, bright, and accurate.

Cons
None
8.7
Processing (In Development) 

Note: We're in the process of improving our tests related to image processing, but this score should give you a general idea of how a TV performs overall with its image processing capabilities.

The Sony BRAVIA 9 has amazing image processing overall. It upscales low-resolution content very well, and it does a great job removing artifacts from low-bitrate content. Furthermore, there's very little banding in color gradients, and the brightness of HDR content is very accurate.

Pros
  • Exceptional upscaling and low-quality content smoothing.

  • Excellent PQ EOTF tracking means HDR content has accurate brightness.

  • Very little banding in color gradients.

Cons
None
6.5
Game Mode Responsiveness 

The Sony BRAVIA 9 has just okay responsiveness in Game Mode. It supports VRR for a nearly tear-free gaming experience, but its input lag is higher than competing models, so it's not the best option for PVP games. Unfortunately, the TV's pixel transitions are quite slow, so there noticeable blur behind fast motion.

Pros
  • HDMI 2.1 bandwidth, up to 4k @ 120Hz, and VRR support.
Cons
  • Higher input lag than competing models. 

  • Only supports 4k @ 120Hz on two ports.
  • Slow pixel transitions in Game Mode leads to blurry motion. 

7.8
Motion Handling (Broken) 

We're in the process of fixing the way we evaluate a TV's overall motion handling. This section is currently broken, and the score isn't indicative of how well a TV handles motion overall.

  • 8.4
    Mixed Usage
  • 8.6
    Home Theater
  • 8.5
    Bright Room
  • 8.5
    Sports
  • 7.7
    Gaming

  • Performance Usages

  • 9.0
    Brightness
  • 8.7
    Black Level
  • 8.5
    Color
  • 8.7
    Processing (In Development)
  • 6.5
    Game Mode Responsiveness
  • 7.8
    Motion Handling (Broken)
  • Changelog

    1.  Updated May 29, 2025: 

      Mentioned the newly reviewed Sony BRAVIA 8 II OLED in the Contrast section.

    2.  Updated May 08, 2025: Converted to Test Bench 2.0.1. We did this to fix an issue with our scoring in the Supported Resolutions section, since TVs with a refresh rate higher than 144Hz were being penalized for not supporting 144Hz.
    3.  Updated Mar 26, 2025: 

      We wrote text for the new tests and rewrote text throughout the review after updating pre-existing tests and scores for Test Bench 2.0.

    4.  Updated Mar 26, 2025: We converted the review to Test Bench 2.0. With this new methodology, we've added new tests to expand the scope of our testing, adjusted our scoring to better align with current market conditions, and added performance usages that group related tests together to give more insight into specific aspects of a TV's performance. You can find a full list of changes in the TV 2.0 changelog.

    Check Price

    Differences Between Sizes And Variants

    We bought and tested the 65-inch Sony BRAVIA 9, but it's also available in 75-inch and 85-inch sizes, and most of these results are valid for those sizes. The number of local dimming zones varies between sizes, so the contrast and dark room performance might be slightly different depending on which size you get. We expect the bigger sizes to have even better local dimming performance than the 65-inch. A Costco variant known as the Sony XR90C is also available in a 65-inch and 75-inch size. There's no difference in performance, but it has a longer warranty.

    SizeModel NumberCostco ModelLocal Dimming Zones
    65"K-65XR90K-65XR90C1512
    75"K-75XR90K-75XR90C1920
    85"K-85XR90-2808

    Our unit was manufactured in May 2024, as seen on the label.

    Popular TV Comparisons

    The Sony BRAVIA 9 is an amazing TV and the best LED TV we've tested as of publication. Its black levels are approaching those found on OLEDs, it has Sony's top-tier image processing, impressive colors, and is very accurate across the board, all of which leads to an excellent home theater TV. If you're looking for a TV with amazing image quality but don't want an OLED, this is the TV to get. However, it does struggle more than its competitors when it comes to gaming performance. Despite having HDMI 2.1 bandwidth, 4k @ 120Hz, and VRR, its input lag is higher than competing models, and it has slow pixel transitions, which leads to blurry motion while gaming. It's also one of the most expensive TVs on the market, and you can get OLEDs with a much wider viewing angle and even better contrast for around the same price or even cheaper. Still, some people will prefer the BRAVIA 9's advantage in overall brightness.

    For more options, check out our recommendations for the best TVs for watching movies, the best LED TVs, and the best TVs.

    Sony BRAVIA 8 OLED
    55" 65" 77"

    The Sony BRAVIA 8 OLED and the Sony BRAVIA 9 are better than each other in different ways. As impressive as the contrast and local dimming control on the BRAVIA 9 is, the BRAVIA 8 is an OLED, so it provides even deeper blacks with no blooming at all. The other main advantages of the BRAVIA 8's OLED panel are its nearly instantaneous response time and much wider viewing angle. However, the BRAVIA 9 has a big advantage when it comes to brightness: It is much brighter in SDR, so it overcomes glare in the brightest of rooms, and it's also much brighter in HDR, so it can take better advantage of HDR content that gets incredibly bright. On top of that, the BRAVIA 9 is more accurate in SDR and HDR.

    Sony BRAVIA 7
    55" 65" 75" 85"

    The Sony BRAVIA 9 is better than the Sony BRAVIA 7. The BRAVIA 9 has better SDR brightness and much better reflection handling, so it overcomes more glare in a bright room. Highlights stand out more in HDR content on the BRAVIA 9 due to its better HDR brightness, and it has a better local dimming feature that provides better contrast for deeper blacks with less blooming. The BRAVIA 9 has a mediocre viewing angle, but the image holds up better from the sides of the screen than it does on the BRAVIA 7, so it's a bit better for watching TV with a group. Finally, the BRAVIA 9 has a faster response time for a bit less blur behind quick motion.

    Sony BRAVIA 8 II OLED
    55" 65"

    The Sony BRAVIA 9 is built for bright living rooms, pushing much higher full-screen bright scenes and SDR brightness than the Sony BRAVIA 8 II OLED, and its extra dimming zones rein in blooming better than earlier Sony FALD sets. Still, the OLED's classic strengths come through: the BRAVIA 8 II delivers flawless pixel-level blacks and wider viewing angles. Both TVs share Sony's XR processor, Dolby Vision, DTS passthrough, and solid motion interpolation, and both still top out at 4k @ 120Hz on their two full-bandwidth HDMI ports. If glare fighting and SDR punch matter most, the BRAVIA 9 is the safer pick; if you value perfect blacks, the BRAVIA 8 II is the more compelling option.

    LG G4 OLED
    55" 65" 77" 83" 97"

    For the most part, the LG G4 OLED is better than the Sony BRAVIA 9. The Sony has very impressive contrast for an LED TV, but the LG is still better, providing even deeper blacks than the Sony with less blooming. The LG is better suited for watching TV with a big group due to its wider viewing angle. Its faster response time delivers fast motion with less blur behind it. When it comes to gaming, both TVs are great, but the LG is better due to its lower input lag, HDMI 2.1 bandwidth on all four ports, and 144Hz support for PC gamers. However, the Sony is brighter overall, so it overcomes more glare in a bright room and can display brighter highlights in HDR content.

    Show more 

    Video

    Test Results

    perceptual testing image
    Sort:
    RATINGS
    Category:
    All
    Brightness
    8.8
    HDR Brightness
    Hallway Lights (~1950 cd/m²)
    802 cd/m²
    Yellow Skyscraper (~700 cd/m²)
    628 cd/m²
    Landscape Pool (~300 cd/m²)
    289 cd/m²
    Peak 2% Window
    2,597 cd/m²
    Peak 10% Window
    2,873 cd/m²
    Peak 25% Window
    2,231 cd/m²
    Peak 50% Window
    1,274 cd/m²
    Peak 100% Window
    752 cd/m²
    Sustained 2% Window
    2,218 cd/m²
    Sustained 10% Window
    2,009 cd/m²
    Sustained 25% Window
    1,732 cd/m²
    Sustained 50% Window
    1,270 cd/m²
    Sustained 100% Window
    750 cd/m²
    Automatic Brightness Limiting (ABL)
    0.054

    The Sony BRAVIA 9 has amazing HDR brightness. Highlights really pop out during darker scenes, and the TV is bright enough that very bright specular highlights even stand out in well-lit scenes. Combined with its exceptional contrast, this TV provides a very impactful HDR viewing experience with all HDR content.

    These measurements are after calibrating the HDR white point with the following settings:

    • HDR Picture Mode: Professional
    • Brightness (HDR): Maximum
    • Contrast (HDR): 90
    • Color Temperature: Expert 2
    • Peak Luminance: High
    • Auto Local Dimming (HDR): High
    • HDR Tone Mapping: Gradation Preferred

    Results with Advanced Contrast Enhancer set to 'On':

    • Hallway Lights: 948 cd/m²
    • Yellow Skyscraper: 754 cd/m²
    • Landscape Pool: 550 cd/m²

    Setting local dimming to 'Medium' makes the TV a bit brighter overall than the 'High' setting, as seen in the results below.

    • Hallway Lights: 867 cd/m²
    • Yellow Skyscraper: 678 cd/m²
    • Landscape Pool: 280 cd/m²

    8.6
    HDR Brightness In Game Mode
    Hallway Lights (~1950 cd/m²)
    732 cd/m²
    Yellow Skyscraper (~700 cd/m²)
    574 cd/m²
    Landscape Pool (~300 cd/m²)
    270 cd/m²
    Peak 2% Window
    2,726 cd/m²
    Peak 10% Window
    2,919 cd/m²
    Peak 25% Window
    2,236 cd/m²
    Peak 50% Window
    1,273 cd/m²
    Peak 100% Window
    749 cd/m²
    Sustained 2% Window
    2,152 cd/m²
    Sustained 10% Window
    1,885 cd/m²
    Sustained 25% Window
    1,620 cd/m²
    Sustained 50% Window
    1,268 cd/m²
    Sustained 100% Window
    748 cd/m²
    Automatic Brightness Limiting (ABL)
    0.051

    Most scenes are slightly dimmer in Game Mode, but it's not noticeable. Highlights still pop out during darker moments in games, and it's still bright enough that very bright specular highlights stand out in well-lit scenes. Combined with its exceptional contrast, this TV provides a very impactful HDR gaming experience.

    These measurements are after calibrating the HDR white point with the following settings:

    • HDR Picture Mode: Game
    • Brightness (HDR): Maximum
    • Contrast (HDR): 90
    • Color Temperature: Expert 2
    • Peak Luminance: High
    • Auto Local Dimming (HDR): High
    • HDR Tone Mapping: Gradation Preferred

    9.3
    SDR Brightness
    Real Scene Peak Brightness
    1,005 cd/m²
    Peak 2% Window
    2,607 cd/m²
    Peak 10% Window
    2,517 cd/m²
    Peak 25% Window
    2,117 cd/m²
    Peak 50% Window
    1,236 cd/m²
    Peak 100% Window
    776 cd/m²
    Sustained 2% Window
    2,389 cd/m²
    Sustained 10% Window
    1,760 cd/m²
    Sustained 25% Window
    1,798 cd/m²
    Sustained 50% Window
    1,232 cd/m²
    Sustained 100% Window
    775 cd/m²
    Automatic Brightness Limiting (ABL)
    0.053

    The Sony BRAVIA 9 has superb SDR brightness and easily overcomes glare in even the brightest of rooms.

    These measurements are after calibration with the following settings:

    • Picture Mode: Professional
    • Brightness (SDR): Maximum
    • Contrast (SDR): 90
    • Gamma (SDR): 0
    • Color Temperature: Expert 1
    • Peak Luminance: High
    • Auto Local Dimming (SDR): High

    Black Level
    8.9
    Contrast
    Contrast
    292,950 : 1
    Native Contrast
    2,792 : 1

    The Sony BRAVIA 9 has amazing contrast. Its native contrast is alright, but with local dimming on 'High,' the TV's contrast ratio delivers incredibly deep blacks that are approaching those found on OLEDs like the Sony BRAVIA 8 II OLED. Blacks also stay deep when bright highlights are on screen.

    With local dimming on 'Medium,' the TV is a bit brighter overall, but its contrast ratio drops to 184867:1.

    9.0
    Lighting Zone Precision

    The TV's lighting zone precision is outstanding with local dimming on 'High.' There's only a tiny bit of blooming around bright objects and subtitles when they're displayed against a black background. It's so subtle that it's barely noticeable with most content, but there's some noticeable blooming that bleeds into the black bars of letterboxed movies during very bright scenes. There's also more apparent blooming when watching the TV from an angle. Finally, there's considerable blooming across the entire screen if you open any settings menu, even when hitting the volume buttons on the remote.

    Setting local dimming to 'Medium' makes the TV a bit brighter overall, but it does slightly increase the amount of blooming. You can also see how the TV looks with local dimming 'Off' to compare the blooming performance with different settings.

    9.0
    Lighting Zone Transitions
    Local Dimming
    Yes
    Backlight
    Full-Array
    Dimming Zone Count Of The Tested TV
    1,512

    The TV has remarkable lighting zone transitions. The leading edge of bright and quick-moving objects is a bit dimmer, and there's some minor haloing, but neither of these are noticeable with most real content.

    With local dimming set to 'Medium,' the TV is a bit brighter but has slightly more noticeable zone transitions, which can be seen in this video that compares the Off, Medium, and High settings in the Professional (top row) and Game (bottom row) picture modes.

    9.0
    Contrast And Dark Details In Game Mode

    There's no visible difference in dark scene performance when the TV is set to Game Mode with local dimming on 'High.' However, with local dimming set to 'Medium,' the TV's blooming and zone transitions (bottom row) are noticeably worse.

    8.1
    Black Uniformity
    Std. Dev.
    0.270%
    Native Std. Dev.
    1.223%

    The TV's black uniformity is very good. With local dimming disabled, the screen is blueish and cloudy. With local dimming on 'High,' the blacks are deep and uniform across the screen, and there's only a tiny bit of blooming around bright objects on a dark background.

    Setting local dimming to 'Medium' gives you a slightly brighter image, but the blooming on the cross is more noticeable.

    Color
    7.5
    SDR Color Volume
    CIELAB DCI-P3 Coverage
    88.38%
    CIELAB BT.2020 Coverage
    67.11%

    The Sony BRAVIA 9’s SDR color volume is good overall. It has very good coverage of the DCI-P3 color space, only struggling a bit with some lighter shades of color. The TV’s coverage of the wider BT.2020 color space is noticeably worse, and it struggles a lot more with all colors. 

    Volume ΔE³DCI-P3
    Coverage
    BT.2020
    Coverage
    L1089.62%67.13%
    L2091.45%69.13%
    L3091.05%69.11%
    L4090.10%70.10%
    L5089.07%69.76%
    L6088.13%68.75%
    L7087.78%65.60%
    L8087.02%62.60%
    L9086.42%62.04%
    L10087.39%79.78%
    Total88.38%67.11%

    9.0
    HDR Color Volume
    1,000 cd/m² DCI P3 Coverage ITP
    87.8%
    10,000 cd/m² BT.2020 Coverage ITP
    54.4%
    White Luminance
    2,698 cd/m²
    Red Luminance
    551 cd/m²
    Green Luminance
    1,130 cd/m²
    Blue Luminance
    155 cd/m²
    Cyan Luminance
    1,519 cd/m²
    Magenta Luminance
    698 cd/m²
    Yellow Luminance
    2,427 cd/m²

    The TV has outstanding color volume. It displays a wide range of colors at high luminance levels, and dark, saturated colors are displayed well due to its exceptional contrast.

    8.8
    SDR Pre-Calibration Color Accuracy
    White Balance dE 2000
    2.34
    Color dE 2000
    1.29
    Gamma
    2.14
    Color Temperature
    6,492 K
    Picture Mode
    Professional
    Color Temp Setting
    Expert 1
    Gamma Setting
    0

    The Sony BRAVIA 9 has excellent SDR pre-calibration accuracy. The color temperature is close to perfect, and gamma is very close to our target of 2.2, but all scenes are displayed brighter than intended. The white balance is very good, but blues and reds are a bit overrepresented in most shades of gray. The color accuracy is fantastic, but whites are a bit inaccurate. Fortunately, there are only very minor inaccuracies in some other colors.

    9.6
    SDR Post-Calibration Color Accuracy
    White Balance dE 2000
    0.21
    Color dE 2000
    1.18
    Gamma
    2.20
    Color Temperature
    6,502 K
    White Balance Calibration
    10 point
    Color Calibration
    Yes

    The TV has even better SDR accuracy after calibration. The white balance, gamma, and color temperature are essentially perfect. Color accuracy is even better, and inaccuracies in whites are mostly gone. Other colors are still slightly off, but they're close enough that it's not noticeable with real content.

    See our full calibration settings.

    9.1
    HDR Pre-Calibration Color Accuracy
    White Balance dE ITP
    5.35
    Color dE ITP
    4.4
    Color Temperature
    6,604 K
    Picture Mode
    Professional

    The Sony BRAVIA 9 has exceptional accuracy in HDR before calibration. There's some minor inaccuracies with white balance in some darker and brighter shades of gray, which makes the TV's color temperature a touch too cool, but it's still very close to 6,500K. Color accuracy is outstanding overall, but there are some very slight inaccuracies with reds. However, even the most ardent color purists likely won't notice these small mapping errors. This is a TV that's incredibly accurate out-of-the-box, so calibration isn't necessary for most people. 

    9.3
    HDR Post-Calibration Color Accuracy
    White Balance dE ITP
    4.96
    Color dE ITP
    4.20
    Color Temperature
    6,462 K

    After calibration, the TV is a bit more accurate in HDR. White balance is a bit better now, which brings its color temperature even closer to 6,500K. Color accuracy is mostly unchanged, but the minor mapping errors with reds have been reduced. 

    Processing
    8.8
    PQ EOTF Tracking
    See details on graph tool
    600 Nit Tracking Delta
    0.0032
    1000 Nit Tracking Delta
    0.0033
    4000 Nit Tracking Delta
    0.0032

    The Sony BRAVIA 9 has excellent PQ EOTF tracking. The TV tracks the curve incredibly close, besides some shadows and midtones being slightly too dark and some highlights being slightly too bright. The TV is bright enough to display content mastered at 600 and 1000 nits, so no roll-off is necessary. With content mastered at 4000 nits, the gradual roll-off near the TV's maximum brightness helps to preserve details in specular highlights.

    8.4
    Low-Quality Content Smoothing
    Smoothing
    8.5
    Detail Preservation
    8.0

    The Sony BRAVIA 9 has impressive low-quality content smoothing. It does an excellent job at smoothing out artifacts in low bitrate content while still preserving details.

    9.0
    Upscaling: Sharpness Processing

    The TV does an exceptional job with upscaling low-resolution content like DVDs, standard definition cable channels, or lower-resolution streams. Details are well-defined and clear enough, but very fine details and small hard-coded text are a bit hard to make out.

    Sharpness processing was calibrated with no over-sharpening for low-resolution content, with the following settings:

    • Sharpness: 60
    • Reality Creation: Auto

    8.3
    HDR Native Gradient
    100% Black To 50% Gray
    8.0
    50% Gray To 100% White
    10
    100% Black To 50% Red
    8.0
    50% Red To 100% Red
    10
    100% Black To 50% Green
    8.0
    50% Green To 100% Green
    8.0
    100% Black To 50% Blue
    8.0
    50% Blue To 100% Blue
    6.0

    The TV has impressive HDR native gradient handling. There's noticeable banding in brighter blues, but all other colors have minimal or no banding at all.

    Game Mode Responsiveness
    7.4
    Input Lag
    1080p @ 60Hz
    17.9 ms
    1080p @ 60Hz Outside Game Mode
    250.6 ms
    1080p @ 120Hz
    9.5 ms
    1080p @ Max Refresh Rate
    9.5 ms
    4k @ 60Hz
    18.0 ms
    4k @ 60Hz @ 4:4:4
    18.0 ms
    4k @ 60Hz Outside Game Mode
    250.2 ms
    4k @ 60Hz With Interpolation
    226.2 ms
    4k @ 120Hz
    9.8 ms
    4k @ Max Refresh Rate
    9.8 ms
    8k @ 60Hz
    N/A

    This TV has decently low input lag when set into Game Mode, which ensures a responsive gaming experience. It's worth noting that despite the TV having low enough input lag that you don't feel any major delay with your inputs while gaming, it's a bit higher than most higher-tier models from other manufacturers.

    Outside of game mode, the TV's input lag is much higher, and there's a noticeable delay when hitting buttons on the remote, like when pausing a movie.

    9.1
    Supported Resolutions
    Resolution4k
    480p @ 59.94Hz (Widescreen)
    Yes
    720p @ 59.94Hz
    Yes
    1080p @ 60Hz @ 4:4:4
    Yes
    1080p @ 120Hz
    Yes
    1080p Maximum Refresh Rate
    120 Hz
    4k @ 60Hz
    Yes
    4k @ 60Hz @ 4:4:4
    Yes
    4k @ 120Hz
    Yes
    4k @ 120Hz @ 4:4:4
    Yes
    4k Maximum Refresh Rate
    120 Hz
    8k @ 30Hz Or 24Hz
    No
    8k @ 60Hz
    No

    The Sony BRAVIA 9 supports all common resolutions up to 4k @ 120Hz on two of its four HDMI ports. Chroma 4:4:4 signals are displayed properly with all supported resolutions when the TV's 'Content Type' is set to Game or PC, which is important for text clarity. Unfortunately, the TV doesn't support 1440p.

    7.5
    Variable Refresh Rate
    Native Refresh Rate
    120Hz
    Variable Refresh Rate
    Yes
    HDMI Forum VRR
    Yes
    FreeSync
    No
    G-SYNC Compatible
    Yes
    4k VRR Maximum
    120 Hz
    4k VRR Minimum
    < 20 Hz
    1080p VRR Maximum
    120 Hz
    1080p VRR Minimum
    < 20 Hz
    VRR + Local DimmingYes

    The Sony BRAVIA 9 supports HDMI Forum VRR and G-SYNC but doesn't support FreeSync. It works well across a wide refresh rate range and supports sources with Low-Frame-Compensation (LFC), which ensures your games remain nearly tear-free even when your frame rate drops very low.

    5.3
    CAD In Game Mode @ Max Refresh Rate
    Transition At Max Refresh
    transition-game-max-0-31
    0 to 31
    Avg. CAD
    348
    Best 10% CAD
    152
    Worst 10% CAD
    550

    The TV has disappointing pixel transitions at its maximum refresh rate of 120Hz. There's no overshoot, so you don't see inverse ghosting. However, its response time is very slow in Game Mode, so fast motion is blurry. 

    5.3
    CAD In Game Mode @ 120Hz
    Transition At 120Hz
    transition-game-120-0-31
    0 to 31
    Avg. CAD
    348
    Best 10% CAD
    152
    Worst 10% CAD
    550

    The TV has disappointing pixel transitions at its maximum refresh rate of 120Hz. There's no overshoot, so you don't see inverse ghosting. However, its response time is very slow in Game Mode, so fast motion is blurry. 

    5.2
    CAD In Game Mode @ 60Hz
    Transition 60Hz
    transition-game-60-0-31
    0 to 31
    Avg. CAD
    358
    Best 10% CAD
    133
    Worst 10% CAD
    601

    It has disappointing pixel transitions at 60Hz. Its response time is faster overall at 60Hz than at 120Hz, but there's a lot more overshoot at 60Hz, so fast motion is blurry and has inverse ghosting. 

    PS5 Compatibility
    Auto Low Latency Mode (ALLM)
    Yes
    4k @ 120Hz
    Yes
    1440p @ 120Hz
    No
    1080p @ 120Hz
    Yes
    HDR
    Yes
    VRR
    Yes

    With the exception of 1440p, the TV is fully compatible with everything the PS5 offers, like 4k @ 120Hz, as well as HDMI Forum VRR. It also supports Auto Low Latency Mode, so you don't have to manually switch to Game Mode to get the lowest input lag.

    Xbox Series X|S Compatibility
    Auto Low Latency Mode (ALLM)
    Yes
    4k @ 120Hz
    Yes
    1440p @ 120Hz
    No
    1080p @ 120Hz
    Yes
    HDR
    Yes
    VRR
    Yes

    With the exception of 1440p, the TV is fully compatible with everything the Xbox Series X|S offers, including 4k @ 120Hz, HDMI Forum VRR, FreeSync Premium Pro, and Dolby Vision gaming. It also supports Auto Low Latency Mode, so you don't have to manually switch to Game Mode to get the lowest input lag.

    Motion Handling
    6.4
    Stutter
    Frame Hold Time @ 24 fps
    35.3 ms
    Frame Hold Time @ 60 fps
    10.3 ms

    Due to the TV's quick response time, there's some noticeable stutter when watching movies or TV shows, and it's most apparent in slow panning shots.

    10
    24p Judder
    Judder-Free 24p
    Yes
    Judder-Free 24p via 60p
    Yes
    Judder-Free 24p via 60i
    Yes
    Judder-Free 24p via Native Apps
    Yes

    This TV removes judder automatically from 24p sources, like a Blu-ray player or an external streaming device with a 'Match Frame Rate' feature. For 60Hz sources, like a cable box or the native apps, Motionflow has to be enabled, with both sliders at 'Min' and CineMotion set to 'High' to remove judder.

    8.5
    Response Time
    Transition At 60Hz
    transition-60-0-31
    0 to 31
    First Response Time
    6.4 ms
    Total Response Time
    7.6 ms
    Worst 10% Response Time
    15.1 ms

    The Sony BRAVIA 9 has an excellent response time in the 'Professional' picture mode, so there's minimal blur behind fast motion when watching content. Unfortunately, it's slower when coming out of dark states, so there's some black smearing in dark scene transitions.

    Flicker
    Flicker-Free
    No
    PWM Dimming Frequency
    720 Hz

    The TV uses pulse width modulation (PWM) to control the backlight intensity. With local dimming enabled, it flickers at 720Hz in all picture modes, which is high enough that it isn't noticeable, but it can still bother those sensitive to flicker.

    With local dimming disabled, the TV flickers at 720Hz with the brightness set to '34' or below. With the brightness set above '34,' it has 720Hz blips that are unnoticeable.

    Black Frame Insertion (BFI)
    Optional BFI
    Yes
    Min Flicker For 60 fps
    60 Hz
    60Hz For 60 fps
    Yes
    120Hz For 120 fps
    Yes
    Min Flicker For 60 fps In Game Mode
    60 Hz

    There's an optional backlight strobing feature, commonly known as black frame insertion, which you can enable to improve the appearance of motion. Unfortunately, the image is blurry and there's some image duplication.

    Motion Interpolation
    Motion Interpolation (30 fps)
    Yes
    Motion Interpolation (60 fps)
    Yes

    The Sony BRAVIA 9 has an optional motion interpolation feature to improve the clarity of motion. It works well with smoothing out motion in slower-moving scenes. Unfortunately, it doesn't work well in faster-moving scenes, and there are noticeable artifacts and a stutter-like effect in the background.

    Reflections
    6.7
    Direct Reflections
    See details on graph tool
    Peak Direct Reflection Intensity
    38.6%
    Screen Finish
    Glossy

    The Sony BRAVIA 9 has adequate direct reflection handling, but you do see your lamp, wall light, or window on the screen when watching content or playing video games in a bright room. Furthermore, the TV's wide viewing angle layer adds echoes of light to the visible reflections. 

    6.9
    Ambient Black Level Raise
    See details on graph tool
    Black Luminance @ 0 lx
    0.00 cd/m²
    Black Luminance @ 1000 lx
    1.67 cd/m²

    Black levels on the Sony BRAVIA 9 are okay in a bright room. Although blacks do become raised in a bright room, they’re still deep enough that the image doesn’t look washed out. 

    7.6
    Total Reflected Light
    Total Reflected Light Intensity
    15,761% ⋅ pixel
    Diffraction Artifacts
    Yes

    The Sony BRAVIA 9 has good total reflection handling. Its glossy coating does an outstanding job at reducing the intensity of indirect reflections. Unfortunately, there's noticeable rainbow smearing across the screen. 

    7.7
    Ambient Color Saturation
    See details on graph tool
    Low-Luminance Colors @ 1000 lx
    63.83%
    Mid-Luminance Colors @ 1000 lx
    68.54%
    High-Luminance Colors @ 1000 lx
    62.59%

    The Sony BRAVIA 9 has good color saturation in ambient lighting. Colors shown at all levels of luminance are still vibrant and saturated in a bright room, even after they lose some saturation from ambient sources of light.  

    Panel
    6.8
    Viewing Angle
    Color Washout
    32°
    Color Shift
    45°
    Brightness Loss
    46°
    Black Level Raise
    33°
    Gamma Shift
    17°

    The Sony BRAVIA 9 has an alright viewing angle. The image looks mostly consistent from a slight angle, but there's gamma shifting, the black levels raise, and there's color washout that worsens the further you move off-center. The image is noticeably degraded at an aggressive angle, so the TV isn't a very good choice for a large group setting.

    6.0
    Gray Uniformity
    50% Std. Dev.
    3.729%
    50% DSE
    0.209%
    5% Std. Dev.
    0.606%
    5% DSE
    0.114%

    Unfortunately, the Sony BRAVIA 9 has mediocre gray uniformity. There's noticeable dirty screen effect towards the center of the screen, and the edges of the screen are darker than the middle. Its uniformity is excellent on a very dark or near-black screen, but the edges are lighter than the center. Gray uniformity is unique to each individual panel, so it's possible that other units look better than ours.

    Panel Technology
    TypeLED
    Sub-Type
    VA
    Subpixel Layout
    BGR

    The TV uses a BGR (Blue-Green-Red) subpixel layout instead of the traditional RGB layout. For video or gaming content, this doesn't cause any issues, but for PC monitor use, it can be a problem as it impacts the text clarity, although not everyone will notice this.

    The TV has great separation between colors, which helps with its color purity and its ability to display a wide range of colors. 

    Inputs
    Input Specifications
    HDMI4 (2x HDMI 2.0, 2x HDMI 2.1)
    HDMI 2.1 Rated Speed
    48 Gbps
    ATSC Tuner
    3.0 (NEXTGEN TV)
    USB Ports2
    USB 3.0
    Yes (1)
    Audio Out 3.5mm0
    Wi-FiYes (2.4 GHz, 5 GHz, 6 GHz)
    Ethernet Speed100 Mbps
    Composite In0
    Digital Optical Audio Out1

    The TV has HDMI 2.1 bandwidth on HDMI ports 3 and 4, with both supporting up to 4k @ 120Hz. Unfortunately, HDMI 3 is also the eARC port, so you lose a high bandwidth port when you plug a soundbar into the TV. The TV supports Dolby Vision, and it has an ATSC 3.0 tuner, so you can watch 4k content over-the-air.

    Like some previous Sony TVs, you can use the TV's built-in speakers as a center channel when paired with a soundbar or receiver. Unfortunately, it only has Sony's S-Center input and doesn't have traditional speaker inputs like the Sony A95L OLED does, so it's only compatible with certain soundbars and receivers made by Sony.

    Audio Passthrough
    ARC/eARC Port
    eARC
    eARC: Dolby Atmos Over Dolby Digital Plus
    Yes
    eARC: Dolby Digital Plus 7.1
    Yes
    eARC: LPCM 7.1 Over Dolby MAT
    Yes
    eARC: Dolby TrueHD 7.1
    Yes
    eARC: DTS:X Over DTS-HD MA
    Yes
    eARC: DTS-HD Master Audio 7.1
    Yes
    eARC: LPCM Channels (Bitstream)
    7.1
    ARC: Dolby Digital 5.1
    Yes
    ARC: DTS 5.1
    Yes
    Optical: Dolby Digital 5.1
    Yes
    Optical: DTS 5.1
    Yes

    The TV supports eARC, which lets you pass high-quality, uncompressed audio to a compatible receiver or soundbar through an HDMI cable. It supports all major audio formats, so you don't have to worry about compatibility with external sources.

    HDR Format Support
    HDR10
    Yes
    HDR10+
    No
    Dolby Vision
    Yes
    HLG
    Yes
    Design
    Style
    CurvedNo

    The TV has a premium design that looks fantastic in any room. It's thicker than most modern TVs, but its thin bezels give the TV a sleek look when viewed from the front.

    Stand

    The TV uses two metal feet that you can adjust to four different positions in total. You can have the feet close together in a narrow position or further apart from each other in a wider position. On top of that, you can set the feet to a low or high position, depending on your needs. The low position lifts the TV about 1.34 inches, so it sits very close to your table. The high position (pictured above) lifts the TV about 3.74 inches, so almost any soundbar fits underneath without blocking the screen.

    Footprint of the 65-inch stand in the narrow position: 18.82" x 13.78".

    Footprint of the 65-inch stand in the wide position: 55.83" x 13.78".

    Back
    Wall MountVESA 300x300

    The back of the TV is made entirely of plastic and has the familiar checkerboard pattern similar to many other recent Sony TVs. The inputs are on the far left side of the TV when facing the front, so they're accessible if you have the TV mounted flush to the wall. There are also plastic covers to hide the inputs section and partially hide the feet. You can also run cables through the TV's feet to help with cable management. On top of that, the TV comes with cable ties to help manage cables further.

    Borders
    Borders0.28" (0.7 cm)
    Thickness
    Max Thickness1.85" (4.7 cm)

    The TV slightly leans forward, but the tilt is small enough that you don't notice it when using it.

    9.0
    Build Quality

    The Sony BRAVIA 9 has outstanding build quality. Its thick metal frame is solid, the TV has some weight to it that makes it feel sturdy, and it barely wobbles in both the low and high stand positions. There are no issues with build quality, and the TV feels premium and sturdy.

    Smart Features
    Interface
    Smart OSGoogle TV
    Version12

    The Sony BRAVIA 9 uses version 12 of the popular Google TV operating system, and the interface is smooth and easy to use. Sometimes settings get stuck and changing values doesn't do anything. However, this is rare, and you can fix it by restarting the TV.

    0.0
    Ad-Free
    Ads
    Yes
    Opt-out
    No
    Suggested Content in Home
    Yes
    Opt-out of Suggested Content
    No

    Unfortunately, like almost all TVs on the market, the smart interface contains ads, and you can't disable them.

    Remote
    Voice ControlYes

    The remote is backlit and has a matte finish with blue speckles. Outside of that, the remote is identical to the one included with last year's Sony X95L. It has buttons for popular streaming services, and you can use the built-in microphone to switch inputs, change apps, search within apps, ask for the weather and time, and change settings like brightness.

    TV Controls
    Mute Switch
    Yes

    There's a single button on the left side of the TV that can be used to switch inputs, adjust the volume, change channels, and power the TV on/off. There's also a small button that you can use to turn on/off the TV's built-in microphone.

    In The Box

    • Setup guide
    • Remote
    • Power cable
    • Cable ties
    • Optical adapter

    Misc
    Power Consumption75 W
    Power Consumption (Max)278 W
    Firmware112.627.030.1NAA
    Sound Quality
    7.9
    Frequency Response
    See details on graph tool
    Low-Frequency Extension
    84.76 Hz
    Std. Dev. @ 70
    1.91 dB
    Std. Dev. @ 80
    1.81 dB
    Std. Dev. @ Max
    3.55 dB
    Max
    93.1 dB SPL
    Dynamic Range Compression
    3.52 dB
    Digital Room CorrectionYes

    The Sony BRAVIA 9 TV has a very good frequency response. It produces some bass, but it's not enough for impactful bass. Fortunately, the TV's sound profile is well-balanced, making dialogue easy to understand. The TV gets pretty loud and even remains well-balanced near and at max volume, which is great.

    Comments

    1. Product

    Sony BRAVIA 9: Main Discussion

    Let us know why you want us to review the product here, or encourage others to vote for this product.

    PreviewBack to editorFormat guide
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      Hi, I was wondering if the Bravia 9 has a different PWM flicker frequency when in VRR? I’m sensitive to 120hz flicker and I’m noticing I’m getting pretty bad headaches when playing games in VRR on my Bravia 9.

      The TV flickers at 720Hz even with VRR enabled, but even at those frequencies, people who are sensitive to flicker can still experience headaches, as you mentioned. If you’re playing for long periods, something like gaming glasses might help reduce eye strain and discomfort, so it could be worth considering. Hopefully this helps and thank you for reaching out!

      Edited 3 days ago: typo
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      Hi, I was wondering if the Bravia 9 has a different PWM flicker frequency when in VRR? I’m sensitive to 120hz flicker and I’m noticing I’m getting pretty bad headaches when playing games in VRR on my Bravia 9.

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      I am confused with Native Contrast 2,792 : 1 that is even worse than 4500:1 on Bravia 7. TCL c8k/c9k use panels with 7000:1 native contrast. Native contrast is like insurance that you get minimum decent contrast in every scene

      Its Sonys wide angle technology , all models they put that on have a lower native contrast - its been an issue for years.

      In case of the bravia 9 though , I think the backlighting technology is so far sophisticated it probably does not matter.

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      I am confused with Native Contrast 2,792 : 1 that is even worse than 4500:1 on Bravia 7. TCL c8k/c9k use panels with 7000:1 native contrast. Native contrast is like insurance that you get minimum decent contrast in every scene

    5. 2
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      Has anyone else here experienced the whole screen brightness dimming temporarily when viewing high nit content for extended periods? It is reminiscent of ABL on an OLED. It shows up sometimes during some of the brighter Apple TV screensavers, and in games such as The Division 2 which has content that can exceed 3000 nits if you set it in-game. It seems to rear its head when there’s a lot of greens and blues.

      Interestingly enough, if you change the tonemapping setting to brightness preferred when the dimming is happening, it seems to override the temporary ABL-esque dimming and gets as bright as one can expect. Switching back to the other two tonemapping settings has it return to normal function. My guess is that it’s firmware related, as I’ve read some Bravia 7 owners experiencing something similar with tonemapping off, though gradient preferred and brightness preferred doesn’t experience it. For the Bravia 9, it happens for both gradient preferred and tonemapping off.

    6. 0
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      THERE NEED TO BE MORE DONE WITH TV’S AND THERE
      MACRO BLOCKING AND NOISE REDUCTION Explaining for all BRAND and MODELS

      The TV’s these days are not holding up at all and it is Very Visible on ALL BRANDS and MODELS

      The only BRAND that does it the best is SONY BRAVIA 9 - 7 and 8M2

      I’ve had the chance to put countless TV’s through the TESTS over many Years

      The 2010" to 2018/19" TV’s were just BRILLIANT in this area - Especially PANASONIC

      There were Cheap and Also Very COLOR ACCURATE and had a very impressive 3D DEPTH

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      The new update seems to have greatly improved the motion handling on my 85" B9, i am very sensitive to motion issues and this is now very nearly perfect. It would be great to see this TV re tested with the new firmware.

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      Unfortunately, this isn’t something we have our own data on at the moment. Based on things we’ve heard, it seems like the general consensus has typically been that short of some kind of bug, audio passthrough should not really add any delay and the vast majority of the delay will come from your sound system. But it raises a fair point though, and it’s something we could consider for future updates to our testing. We just can’t make any guarantees. Sorry about that!

      Thanks for your reply! I own a Sony X900F and if a Fire stick is connected, and ARC-out sends audio to my receiver, audio is delayed vs video; it must be advanced by the Fire stick. If the TV streams from its own app instead, or if the TV plays over-the-air content, audio is hopelessly delayed since there’s no way to advance it. That’s a problem! I feel like rtings should bright light to this AV sync problem.

      Edited 2 months ago: formatting