OLED TVs have become quite popular over the last few years, and they've dropped in price significantly. What truly separates OLED TVs from the pack is their ability to display perfect blacks without the blooming seen on Mini LED TVs with local dimming, which we confirm by testing the contrast ratio. We also take videos of each TV's blooming performance so you can see how OLEDs compare to other TVs that suffer from noticeable blooming. When OLEDs were first introduced, they didn't perform very well in bright rooms due to their relatively low brightness. However, in the past few years, our brightness and reflection handling tests show that most modern OLEDs perform well in rooms with some lights on, too. OLEDs typically excel in many other areas as well, which is confirmed by more than 350 rigorous tests we perform on TVs.
Due to their popularity, there are many OLEDs on the market, so you might be overwhelmed by the number of options if you find yourself searching for the best OLED model. We've bought and tested over 60 OLED models in our lab, which has helped us evaluate how emerging technologies like QD-OLED and Micro Lens Array (MLA) enhance brightness and color vibrancy. Check out our QLED vs. OLED vs. LED article to learn more about OLED technology.
Below are our recommendations for the best OLED televisions you can buy in the US. You can also explore our picks for the best TVs, the best gaming TVs, and the best TV brands. Feel free to vote on which models you want us to buy and test. For insight into the current TV landscape, visit our 2025 TV lineup page.
The Samsung S95F OLED is the best OLED TV we've tested. It truly does it all, with an outstanding combination of top-tier image quality, gaming performance, and versatility. Like any OLED, it displays incredibly deep, inky blacks that are sure to impress. Since this model utilizes a QD-OLED panel, colors are vivid and exceptionally punchy in both SDR and HDR content. To top it off, highlights in HDR are very bright and nearly jump off the screen, so you get a top-tier HDR experience. Many OLEDs struggle with visibility in bright rooms, but not this one. It's a very bright TV in SDR and has a unique matte coating that essentially makes glare a non-issue, so reflections on the screen are a thing of the past. You also don't have to worry about the TV's image quality degrading when you or your friends are watching TV from an angle, making it a great option for wide seating arrangements. Adding to its versatility is the included external Slim One Connect Box, which provides you with an easy way to manage your cables.
If you're a gamer looking for a TV to pair with your console or PC, this is one of the best options on the market. It has four HDMI 2.1 ports capable of 4k @ 165Hz, and it supports FreeSync, G-SYNC, and HDMI Forum VRR, you get an almost tear-free experience no matter what setup you have. Like any OLED, it has nearly instantaneous response times, so fast motion is crystal clear. It also provides low input lag, especially at higher refresh rates, so gaming feels snappy. When you add in the TV's easy-to-use Tizen OS and solid image processing, you get an OLED TV that truly excels in almost any usage. It doesn't support the popular Dolby Vision format, but on a TV this good, Dolby Vision doesn't make a big difference at all, and it does support the similar HDR10+.
If you're interested in a QD-OLED TV like the Samsung S95F OLED but find it out of your budget, the Samsung S90F OLED is a more affordable alternative that delivers nearly the same image quality. You get the same perfect black levels, colors are almost as vivid as they are on the more expensive model, and its great HDR brightness allows highlights to really stand out in HDR content. This makes it an excellent choice for home theater usage. It features a standard glossy screen finish and doesn't get quite as bright in SDR, which means it's not quite as effective in bright rooms as the S95F. That said, its reflection handling is still quite good, and it's bright enough in SDR for use in a moderately lit room without having to deal with visibility issues. It even has the same ultra-wide viewing angle as the S95F, so it's a solid option for large rooms with seating that's off to the sides of the screen.
It doesn't come with Samsung's Slim One Connect Box, but it does offer four HDMI 2.1 ports that support 4k @ 144Hz. Motion is nice and clear thanks to its super-fast pixel transitions, and its VRR support means you don't have to deal with screen tearing when your frame rate is inconsistent. No Samsung TV supports Dolby Vision, but like the S95F, you do get the very similar HDR10+. It runs the same Tizen OS, so you don't need an external streaming device to watch your favorite movies and shows. You also get the same level of image processing, which helps when you're watching low-resolution and low-quality content.
The LG B4 OLED isn't cheap, but it's the closest thing to the best budget OLED TV on the market. It's a great TV with high-end features and is an excellent entry point into the OLED market. The TV delivers the same deep black levels that OLEDs are known for, and it gets bright enough in HDR for highlights to stand out. Colors aren't as punchy as those on QD-OLED models, but they're still vibrant and impressively accurate right out of the box. It's bright enough in SDR to handle glare in rooms with moderate lighting. However, it's not ideal for rooms with direct light sources facing the screen, as it doesn't do much to lessen the intensity of those reflections. Its viewing angle isn't quite as wide as the Samsung OLEDs, but it's still wide enough for large living rooms, as its image quality barely degrades when viewed at aggressive angles.
In terms of gaming features, the B4 holds up well against more expensive models like the Samsung S90F OLED. It has four HDMI 2.1 ports capable of 4k @ 120Hz with VRR, so it's fully compatible with modern gaming consoles. It also provides low input lag for a responsive feel, and motion is incredibly clear thanks to its nearly instantaneous pixel transitions. LG's webOS offers a huge catalogue of streaming apps, so finding content is a breeze. It even has solid image processing, which is great when your content isn't in high-quality 4k. Unlike the Samsung models, it supports the popular Dolby Vision HDR format, but it doesn't support HDR10+.
The LG G5 OLED is one of the top OLED TVs on the market and competes with the Samsung S95F OLED. While the LG offers Dolby Vision and excellent colors, the Samsung still has a slight edge in overall vividness. The LG’s image quality varies depending on the picture mode, whereas the Samsung provides more consistent performance and handles bright rooms better, making it the better option for most people.
See our reviewIf you want a QD-OLED TV like the Samsung S95F OLED, but you'd rather have Dolby Vision support and some of the best image processing on the market, the Sony A95L is a solid option. Still, the Samsung offers superior bright room and gaming performance, making it the more well-rounded TV overall.
See our reviewThe LG C5 OLED is a very good alternative to the Samsung S90F OLED if you really want a TV that supports Dolby Vision. The LG is even a bit better for bright rooms due to its higher peak SDR brightness. However, the Samsung gets brighter in its gaming mode and displays more vivid colors with less banding, making it the slightly better TV overall.
See our reviewThe Panasonic Z85A OLED is a very capable OLED TV that competes with the Samsung S90F OLED. It has better upscaling and low-quality content smoothing, which is nice to have if you watch a lot of low-resolution and heavily compressed content. However, the Samsung is superior in pretty much every other way, making it the better choice for almost anyone.
See our reviewThe Samsung S85F OLED is the cheapest QD-OLED you can get, but only if you're looking at the 55- or 65-inch models sold in the US. It mainly competes with the LG B4 OLED and has the edge in color performance. Still, the LG handles bright rooms better, offers more accurate colors, and uses the same panel type everywhere, which makes it the better option for most people.
See our reviewWe replaced the Samsung S90D OLED with the Samsung S95F OLED as our new top pick. We also replaced the LG C4 OLED with the Samsung S90F OLED in the 'Upper Mid-Range' category, and rewrote the text for the LG B4 OLED in the 'Best Budget' section for clarity. We also dropped the 'Best Value OLED' category because it was redundant.
Updated some text throughout the article for clarity, and confirmed the accuracy of our current picks.
Oct 16, 2024 : Replaced the Samsung S90C OLED, the LG C3 OLED, and the LG B3 OLED with their 2024 replacements. We also refreshed the Notable Mentions and added the recently reviewed Panasonic Z85A OLED and the Panasonic Z95A OLED to that section.
Aug 14, 2024 : Confirmed the availability of our current picks and refreshed some text throughout the article to bring it up to date.
Jun 20, 2024 : We confirmed the accuracy and availability of our current picks.
Our recommendations above are what we think are currently the best OLED TVs for most people that are available to purchase in the United States. We factor in the price (a cheaper TV wins over a pricier one if the difference isn't worth it), feedback from our visitors, and availability (no TVs that are difficult to find or almost out of stock everywhere, and we only test those available in the U.S.).
If you would like to do the work of choosing yourself, here is the list of all our reviews of OLED TVs. Be careful not to get too caught up in the details. While no TV is perfect, most OLEDs are great enough to please almost everyone, and the differences are often not noticeable unless you really look for them. Also, keep in mind that our scores aren't comparable across different test benches, so most of the OLED models in the list below score higher than they would in 2025.
What do you think of our picks? Let us know below.
Looking for a personalized buying recommendation from the RTINGS.com experts? Insiders have direct access to buying advice on our insider forum.
We’ve just released a new video that mentions the LG B4 OLED here.
The G5 is rated slightly higher overall so what was the determining factor to say the S95F is better than the G5?
Unfortunately, there are still some firmware issues with the G5 that impact picture quality, and its performance varies noticeably depending on the settings used, so we’re currently recommending the S95F over the G5.
The G5 is rated slightly higher overall so what was the determining factor to say the S95F is better than the G5?
Update: We replaced the Samsung S90D OLED with the Samsung S95F OLED as our new top pick. We also replaced the LG C4 OLED with the Samsung S90F OLED in the ‘Upper Mid-Range’ category, and rewrote the text for the LG B4 OLED in the ‘Best Budget’ section for clarity. We also dropped the ‘Best Value OLED’ category because it was redundant.
What do you think of these changes? Let us know
Hi, I’m not sure if this was answered in another forum and i did email my question. How does rtings decide whether a room is too bright as to recommend against an o led tv. Obviously daylight hours and outdoor backyards or direct sunlight or places like offices and airports would be obvious but is there somewhat of a a general rule of thumb. Many folks live in cities for example where if your turn off your lights in the living room there maybe some ambient light from street lamps outside or even a microwave or TV box clock display in a room corner or perhaps a usb charger light or smoke alarm indicator light. This is even true idf its nighttime and there are standard window blinds in windows. In this situation its hard to tell whether or not its recommended to go with oled or an oled that is anti reflective which can reduce quality. Unlike a house sometimes people may live in apartmenrs where some ambient light gets in. In addition many led lamps allow lights to be significantly dimmed so while nor pitch black its not beet bright (think about old incadsecent light bulbs in a child bed room you use to dim). I recall during the plasma TV era most websites would usually recommend ar coating becuase few watch TV in a pitch black environment but of course there had to be a level of ambient light or darkness to decipher as to whether or not getting a plasma was worth it. If the room was totally pitch black like in a cinema or basement with lights off no coatinf was way to go. I’m curious whether rtings can provide additional guidance or examples.
Hey there! One of the main factors we look at when determining how bright an OLED needs to be for a bright room is SDR brightness. An OLED that can reach around 400 nits in a real scene is usually fine for most brighter rooms with indirect lighting, like one with some overhead lights on. If you’re in a room with a bunch of windows with the curtains open on a sunny day, you’re going to want a TV that hits around 500-600 nits. Reflection handling also plays a key factor in this. Even if your TV is incredibly bright, it’s still very possible that you will see reflections on the screen during darker scenes, especially if your TV has poor handling of indirect reflections. Direct reflections are more bothersome, and you want a TV that does a good job reducing the intensity of those if you have a light source placed opposite the screen. Some glossy screen coatings, like the one on the G5, do a great job reducing direct reflections. However, you’re still going to see any lamp or window you have in front of the screen during darker scenes. Matte coatings tend to do the best job with direct reflections, and if you look at a TV like the S95F, it’s pretty much a black hole when it comes to those.
We mostly look at SDR brightness and reflection handling for bright rooms, since the brightness of HDR content is determined by the content itself and is typically mastered for darker rooms. You can have the world’s brightest OLED in HDR, and visibility can still be an issue if the movie you’re watching is dim. We’re confident that our bright room scores are a good way to judge how well an OLED will perform in a well-lit room, and that category also takes into account whether or not you lose image quality in the light. With that said, we’re hoping to add a test in the future that better correlates a TV’s brightness with its reflection handling, since visibility can be an issue if only one of those things is bad. We actually have a pretty in-depth article about reflection handling on our website that you can check out if you want to learn more. I hope that helps, and I appreciate you reaching out!
We’ve just released a new video that mentions the LG C4 OLED here.
Hi, I’m not sure if this was answered in another forum and i did email my question. How does rtings decide whether a room is too bright as to recommend against an o led tv. Obviously daylight hours and outdoor backyards or direct sunlight or places like offices and airports would be obvious but is there somewhat of a a general rule of thumb.
Many folks live in cities for example where if your turn off your lights in the living room there maybe some ambient light from street lamps outside or even a microwave or TV box clock display in a room corner or perhaps a usb charger light or smoke alarm indicator light. This is even true idf its nighttime and there are standard window blinds in windows. In this situation its hard to tell whether or not its recommended to go with oled or an oled that is anti reflective which can reduce quality.
Unlike a house sometimes people may live in apartmenrs where some ambient light gets in. In addition many led lamps allow lights to be significantly dimmed so while nor pitch black its not beet bright (think about old incadsecent light bulbs in a child bed room you use to dim).
I recall during the plasma TV era most websites would usually recommend ar coating becuase few watch TV in a pitch black environment but of course there had to be a level of ambient light or darkness to decipher as to whether or not getting a plasma was worth it. If the room was totally pitch black like in a cinema or basement with lights off no coatinf was way to go.
I’m curious whether rtings can provide additional guidance or examples.
We’ve just released a new video that mentions the Samsung S90D OLED here.
Considering upgrading my old LG C8 OLED to either the C4 or Samsung S90D. My primary viewing is YouTubeTV via AppleTV 4k (gen3) as this is a living room TV not my home theater. I currently have appletv output everything in Dolby Vision and honestly it looks great. Will it do the same with the Samsung but HDR10+? Is DV worth getting the C4 vs S90D? they are the same price at the size i want (77”)
Given the choice between the two, the increased color gamut/volume of the S90D is likely more noticeable than Dolby Vision. Given your usage, I’d get the S90D over the C4.
Considering upgrading my old LG C8 OLED to either the C4 or Samsung S90D. My primary viewing is YouTubeTV via AppleTV 4k (gen3) as this is a living room TV not my home theater. I currently have appletv output everything in Dolby Vision and honestly it looks great. Will it do the same with the Samsung but HDR10+? Is DV worth getting the C4 vs S90D? they are the same price at the size i want (77”)