TV Lineup

What's New In 2025

2025 Overview

So, what can you expect if you're looking to buy a new TV in 2025? The unfortunate news is that for most consumers, there's very little difference between the 2024 and 2025 models. 2024 saw some impressive technological improvements in high-end TVs, but sadly, very little of that has trickled down to the budget and mid-range lineups this year. Almost all improvements this year are only available in the high-end market, so if you're looking for the latest and greatest, you can find some impressive technological improvements.

All brands are embracing the push into ultra-large TVs, with multiple new models announced in the 100-115" range and a few even larger models. As prices continue to drop on these massive TVs, they're becoming increasingly appealing to home theater enthusiasts who previously would have been limited to very expensive projectors.

Unsurprisingly, the other big news this year is that every brand is placing a significant focus on "AI"-powered features. In most cases, these are just rebranded voice control features, but there are a few unique approaches to this.

Brand Lineups

These lists are based on what has been announced so far. We'll update them as new details are confirmed and new models are announced throughout the year, but if you see anything we're missing, let us know in the comments below! This list mainly focuses on U.S. models; some lineups may differ in other countries.

Hisense

Hisense hasn't announced their full 2025 lineup yet. At CES 2025, they announced a new MicroLED TV available later this year, starting in a massive 136" size. They also announced the Hisense 116UX TriChroma Mini LED TV. LED TVs currently on the market use a backlight to produce light and then add layers of Quantum Dots, phosphors, or color filters to produce the blue, green, and red lights that make up each pixel on the screen. The 116UX moves away from this, instead using separate red, green, and blue LEDs to produce the backlight. This likely results in better color separation than conventional Mini LED TVs, resulting in a better color volume and better light efficiency. It's different from Micro LED displays, though, as the TriColor LEDs aren't dimmable on a per-pixel basis; instead, they use zone dimming like a conventional Mini LED display.

Both TVs are advertised to reach 10,000 nits of peak brightness and can display 95% or more of the BT. 2020 color space. Given the technology used and the size of these displays, it's obvious they won't be targeting the average consumer. We expect both TVs to be very expensive, but no pricing has been announced.

Unfortunately, Hisense hasn't announced anything yet, so we don't know what they have planned for the rest of their lineup. We'll update this section once more information is available.

LG

LG's 2025 lineup is very similar to the 2024 one, with a few additions, including the new QNED9M wireless TV. Most of their lineup is nearly identical to the 2024 equivalents, especially in the mid-range space, with TVs like the C5 and B5 offering only minor improvements and tweaks over their 2024 counterparts. The story is a bit different in their high-end lineup, as LG has announced an entirely new panel technology for their high-end G5 and M5 models and a move away from Quantum Dot technology on their QNED lineup.

LG has abandoned the MLA technology they've used for the last two years to increase the brightness of their top-tier OLEDs. Although they didn't talk about the exact panel technology used, we've learned through Panasonic's announcement that these TVs use a new 4-layer tandem RGB panel. This new OLED structure is designed to drastically improve the purity of the three primary colors and increase the overall brightness of the display. This should also result in significantly improved color volume, with less washout at high luminance levels.

LG calls this new, brighter OLED panel Brightness Booster Ultimate. They claim that it delivers up to 3x the brightness of conventional models, giving a 10% window on the LG B5 as an example. We found the G4 to be approximately 2.1x brighter than the B4 with a 10% window, so these claims don't seem too far-fetched. You'll find this new panel on the G5 and M5 models, but sadly, only on the 55", 65", 77", and 83" sizes. The 48" and 97" models of each don't get this new panel.

Outside of their OLED models, LG announced new versions of most of their QNED TVs. The big news here is that LG has moved away from quantum dots, instead creating their own proprietary technology which they've dubbed Dynamic QNED Color Solution. The QNED lineup is otherwise relatively unchanged. The QNED9M comes with LG's wireless Zero Connect box, allowing for wireless streaming up to 4k @ 144Hz. This is great for PC gamers, as you don't need to place your PC next to your TV.

LG has also finally unveiled a new remote! The new remote functions almost the same as the old one, so motion controls are here to stay, whether you love them or hate them. LG has removed the dedicated input button and added a new "AI" button.

Panasonic

Although Panasonic just returned to the U.S. market in September 2024 with a handful of models, they've already announced new models for 2025 and confirmed that they'll be releasing in both Europe and the U.S. They've announced three new models, including new Mini LED and OLED flagships, and a new entry-level LED TV. Much like the Z95A before it, the new OLED flagship Z95B aims to compete directly with LG's G-Series flagship, sporting the same 4-layer panel, which they've dubbed "Primary RGB Tandem Panel." Combined with redesigned thermals, this should result in a noticeably brighter panel and better separation of primary colors, resulting in significantly improved color volume, especially in bright scenes.

This year, the flagship Mini LED TV, the W95B, is marketed to offer 2.5x the dimming zones compared to the W95A. Although this is a significant improvement, it looks like even the largest models will have no more than 500 dimming zones, far short of what most other brands offer. While the number of dimming zones doesn't necessarily result in significantly better local dimming, this still feels like Panasonic is a bit behind the times.

Samsung

Most of Samsung's mid to high-end lineup for 2025 has been announced, with no real surprises. Most of their lineup is the same as last year, with a few minor tweaks and improvements across the board. They're doubling down on the controversial matte coating that first appeared on the 2024 S95D, adding it to their flagship QN90F and to both 2025 8k models. Like LG and Panasonic, Samsung is switching to a tandem OLED stack for their flagship S95F QD-OLED, but with 5-layers instead of 4. Unfortunately, it looks like QD-OLED is still limited in size, with no 83" panel in sight. This means that the dreaded panel lottery is back, so on the S95F and S90F, you could get either QD-OLED or WOLED, depending on which size you buy and where you live.

Perhaps the strangest announcement this year was Samsung's announcement of a new addition to their very popular lineup of lifestyle TVs. The Frame Pro has more in common with Samsung's QNED lineup than previous generations of The Frame TV, offering a 144Hz refresh rate for gaming and a Mini LED backlight. There's a catch, though. That Mini LED backlight consists of a single strip of LEDs along the bottom edge. In other words, it's edge-lit. It's highly unlikely that this will deliver even a decent local dimming experience, so we're not sure why Samsung is going in this direction. Our testing has also shown that edge-lit TVs don't last as long, so overall, it's a strange choice.

Sony

Sony hasn't officially announced their 2025 lineup yet. In 2024, the lineup was presented to TV insiders at a private event in March, with the embargo lifting and the full public announcement in April. We don't know if that's what Sony has planned for 2025, but so far, there's been no official word on a lineup announcement. That being said, like in 2024, a user on Weibo has leaked what they claim is the full Sony lineup for 2025.

We won't comment too much on this information until it's confirmed, but as it stands, this is a very confusing lineup. If true, Sony is mixing OLED and Mini LED models within the same model lineup. While it'll be easy to differentiate them based on the size you're buying, this is a very anti-consumer move and will likely cause significant user confusion. We don't know if these leaks are accurate or not, but the same user accurately leaked the 2024 lineup a month before Sony's private event.

TCL

We don't know much about TCL's entire 2025 lineup yet, as they've only announced two new models. TCL is expected to announce more new models later in the year, including models that use TCL CSOT's next-generation WHVA panel. This long-rumored new panel technology is expected to offer similar contrast to existing conventional VA panels, but with a wider viewing angle, without the downsides of the wide-angle filters some brands have used in the past.

Although TCL has technically announced two new models, only one of them is available in the near future. The TCL QM6K is a Mini LED display with up to 500 local dimming zones and Quantum Dot technology for a wide color gamut. It's one of the cheapest TVs on the market to support up to a 144Hz refresh rate for PC gamers. With TCL's resolution-halving Game Accelerator feature, you can up that to 288Hz for unprecedented motion clarity on a TV. It's available in a wide range of sizes, from 50" up to 85".

TCL also teased a higher-end model, the TCL QM7K. We don't know anything about it yet other than that it'll be available in a wide range of sizes, up to 115", and is the successor to the 2024 TCL QM891G.

Frequently Asked Questions (FAQs)

When do new TVs come out?

While no release dates have been announced at this time, most of LG and Samsung's TVs start releasing in late February to early March. Most brands stagger their releases, and this year, it's looking like many of the announcements are staggered, so we expect new TVs to be announced and released throughout the year. Sony typically starts releasing their new lineup in May, following an official announcement in March or April.

When's the best time to buy a new TV?

The best time to buy a new TV is late spring or early summer. As brands release new lineups, older models are generally heavily discounted as retailers clear out inventory to accommodate the new models. If you prefer to be more on the cutting edge and enjoy the latest models, the best time to buy is usually a few weeks before Black Friday. For a more detailed explanation, check out When To Buy A TV.

Conclusion

2025 will be a very interesting year for TV and Home Theater enthusiasts. Mini LEDs continue to improve, hitting unprecedented peak brightness levels and approaching the contrast of OLED displays. Just when many people thought it had peaked, OLED technology raised the bar again, with new panel structures and innovative designs pushing the technology to new limits, resulting in much higher peak brightness and significantly improved color handling. Of course, innovation doesn't come cheap, and you can only find most of these improvements in the top-of-the-line premium models. For budget and mid-range consumers, there's very little change over 2024.