- Table of Contents
- Intro
- When It Matters
- Our Tests
- Additional Information
- How To Get The Best Results
- Conclusion
- Comments
Reflections on TVs
Glossy, Semi-Gloss, and Matte Finishes
If you watch TV in a well-lit room, especially if it's a room with large windows, then you know how distracting reflections from the screen can get. If that's the case, it's important to get a TV that has good reflection handling and high peak brightness; otherwise, it may be hard to see the screen properly. Screens on TVs are designed to absorb and reflect light in different ways, and the material used for the screen finish has an impact on the way it handles light.
We test for a TV's reflection handling using objective methods to determine how much light it absorbs and reflects. You can read about reflection handling on monitors here.
Test results
When It Matters
If you tend to watch TV during the day or if you simply have a lot of lights in your room, then the way the TV reflects light should be important to you. Too many reflections can get distracting, and it may even be hard to see the image if your TV doesn't get very bright. Keep in mind that all TVs reflect some amount of light, so you won't be able to totally avoid reflections if you watch TV in a bright room.
Our Tests
When there's light shining on a display, most of the light gets absorbed by the screen, while the rest is reflected back. We want to know how much of that light is absorbed and how much is reflected. Also, not all light is reflected the same way; some light comes straight back to the source, like a mirror, while other light is scattered across the screen.
For our TV reflections test, we take three photos: one with a moderate amount of light and the TV turned on, another with the same amount of light and the TV turned off, and a last picture with the TV turned off and a lot of light on it. We then measure the total amount of light reflected by the TV as a percentage of the luminance of the light source, and we measure how much of that light is diffused across the screen. The final Reflections score comes from the scientific measurements and not the pictures we take, which are there so you can visually see how good the reflection handling is. We also verify the type of screen finish that is used on the TV.
Picture (Average Room, On)
Our first picture captures the amount of reflection that you would see with light sources of moderate strength shining on the TV. We use a small lamp as the light source in this test. The TVs use our regular calibration settings for this photo, meaning they’re set for a dark room environment. However, you can always set your TV to the 'Bright Room' or 'Vivid' settings, but this may cause a loss in image accuracy. Setting the backlight to the max is the best way to combat glare without affecting the picture quality.
For the purpose of this article, we're going to compare a TV with outstanding reflection handling (Vizio OLED 2020) and one with okay reflection handling (Samsung TU7000). As you can see, even a moderate amount of light can be distracting on the Samsung.
You can see our test image here.
Outstanding reflection handling - Vizio OLED 2020 
Picture (Average Room, Off)
We take a second picture of the TV with the same configuration as the average room picture described above. This time the TV is powered off to better show reflection characteristics independent of the TV content, and to show how the TV appears in dark scenes.
Once again, the differences between the Vizio and Samsung are more noticeable here. You can even see the reflection of our camera on the Samsung, which you can't see on the Vizio.
Outstanding reflection handling - Vizio OLED 2020 
Picture (Bright Room)
We take a third photo of the TV, this time with a much brighter light source opposite the TV to replicate what a window would look like. This test is meant to simulate the kind of reflections you might experience in a bright room with a window shining on the TV. If that’s a concern for your current setup, this test is pretty important.
Between the Vizio and Samsung, the reflections are pretty noticeable, which is why it's always best to avoid placing your TV opposite a window. However, the reflections are a lot more visible and distracting on the Samsung.
Outstanding reflection handling - Vizio OLED 2020 
Total Reflections
When light hits the screen, it does one of three things: it's either absorbed by the screen, reflected directly back (like a mirror), or scattered across the screen. Our total reflection tests help tell you how much light is doing each of those three things. The large majority of light is absorbed by the screen, and the rest is reflected or scattered.
To measure the amount of light a TV reflects, we power off the TV in a dark room and use an integrating sphere with a lamp to light up a portion of the screen uniformly. We use a Konica Minolta LS-100 Luminance Meter to measure how much light is coming from our source, which is the lamp, then how much light is being reflected and scattered off the screen. We then note the reflection's brightness as a percentage of that of the source. For example, if a TV has a total reflections result of 3%, that means it absorbs 97% of light.
Sampling SphereIndirect Reflections
Our indirect reflection test results tell you the actual amount of light being scattered across the screen, ignoring mirror-like reflections. This helps categorize TVs for how they perform in a bright room, without lots of glare.
The measurement methodology is the same as the total reflection described above. However, the sphere is rotated so there's an open port that allows the reflected light to escape. This causes all mirror-like reflections to be ignored, and only scattered reflections are measured by the luminance meter. We measure the luminance inside of the sphere and calculate the indirect reflection brightness as a percentage of the source. If we measure indirect reflections as 1%, that means 99% of light is being absorbed or reflected like a mirror.
Calculated Direct Reflections
Direct reflections are mirror-like and cause light to reflect directly back to the source. If you stand in front of your TV and notice that you can see yourself, almost like in a mirror, then it reflects most of the light. Calculating for this is easy. We simply subtract the indirect reflections from the total reflections to give us a percentage of the direct reflections. If a TV has 3% total reflections and 1% indirect reflections, then the direct reflections make up 2%.
Screen finish
Our screen finish test verifies what kind of finish is used on the screen. There are two main types of screen finishes, and each presents its own advantages and disadvantages. Glossy finishes absorb more light, but have more direct, mirror-like reflections, while reflections on semi-gloss screens are stronger, but look a bit hazier. Depending on your needs, one finish can be better than the other; we recommend a glossy finish for people who only have a few light sources around their TV and a semi-gloss finish for people who have a light source that shines directly on the screen.
There are two ways to verify this. First, you can tell based on how much light is reflected. If a TV's total reflections are less than 2%, it has a glossy screen finish, and over 2% means it has a semi-gloss finish. Since glossy finishes result in more direct reflections, it can also be easy to see that it has a glossy finish just by looking at it.
There's a third type of screen finish that's used more on monitors and not TVs: matte. This finish diffuses more light than glossy and semi-gloss finishes, and there are minimal direct reflections. However, the screen isn't as clear with this type of finish, which is why most TV manufacturers don't use it. Semi-gloss screens are a mixture of glossy and matte, hence the name.
Below you can see the three types of finishes, including a matte screen from a monitor review for reference. You can see that the semi-gloss finish looks like a perfect mix between glossy and matte.
Additional Information
Reflections & picture quality
Reflected light changes the appearance of the light generated by the TV itself, which changes how you perceive the colors, and it can also wash out some of the details. As a rule, the more light there is in the room with your TV, the brighter the backlight should be. This allows the TV to somewhat outcompete the other light sources, helping to retain intended image accuracy and let you enjoy details in the image that might otherwise be washed out.
Glossy screens, matte screens & contrast
Glossy screen finishes reflect less light overall than other screen finishes. As there's less light reflected, the picture quality isn't affected as much as semi-gloss screens. The perceived contrast ratio remains the same as blacks still appear deep and inky. Contrast is one of the most important elements of picture quality, so it's safe to say that, overall, glossy screen finishes offer the best picture quality of any screen finish. This is also why matte screens are no longer around. The perceivable depth of blacks isn't as great with matte, and so in that regard, the picture quality looks worse than it does with semi-gloss or glossy screens.
However, because glossy screens have the most direct reflections, almost like a mirror, it's best to get a TV with a semi-gloss finish if you have a room with a lot of light sources. This causes light to scatter across the screen, and the reflections may not be as distracting. Most high-end models have a glossy finish, so that means that if you really want a semi-gloss finish, high-end models won't be the best fit.
How To Get The Best Results
The best way to reduce the appearance of reflections on your TV is to position the TV somewhere where there's no light shining directly onto the screen. You should also raise the backlight or OLED setting to the level that looks best in your space. Having a TV with high SDR brightness helps combat glare, so if you're in a well-lit room, it's beneficial to get a TV with high peak brightness and good reflection handling.
Related settings
- Backlight/OLED light: Controls the luminance of the TV screen. If you want a TV that looks good in a bright room, you should get a TV with a backlight that can get very bright. Increasing the backlight setting doesn't affect picture quality.
- Brightness: Some higher-end TVs include an option to make an image’s highlights extra bright. This won’t be so useful for regular footage but is important for HDR content. However, raising the brightness level can also affect the picture quality, so we only suggest increasing the backlight in a bright room setting.
Conclusion
Unless you constantly watch TV at night or in dark rooms, you'll likely be watching TV with a few light sources around. Although it's best to avoid placing your TV directly opposite sources of light, sometimes you can't avoid those situations and you need a TV with good reflection handling. We test reflection handling to see how well a screen handles bright light sources, and how it displaces light across the screen. The type of screen finish used also interacts with light in its unique way; glossy TVs absorb the most amount of light but also aren't suggested for rooms with direct light sources because they directly reflect the light, almost like a mirror. If you plan on placing your TV in a room with a lot of light sources or large windows, then you may benefit from a TV with a semi-gloss finish, and above all, it's important to get one with high peak brightness, enough to combat glare.
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Comments
Reflections on TVs: Glossy, Semi-Gloss, and Matte Finishes: Main Discussion
What do you think of our article? Let us know below.
Want to learn more? Check out our complete list of articles and tests on the R&D page.
- 32120
Thanks for your work on this issue. My TV is a glossy screen located in a small bright room with large windows (affecting daylight sports viewing) or lamp-lighted in the evening (affecting viewing of other shows). Moving stuff around to improve viewing is not an option. So I am thinking about replacing it with one of the matte screen TVs offered by Samsung, Hisense or TCL, and came across your comments on reflection handling. It’s counter-intuitive to me that a glossy screen can be better at reflection handling than a matte screen. Sure enough when I go into Best Buy, I can see reflections of the store’s lights and my own presence in ALL the glossy screens, but in NONE of the 3 brands’ matte screens, which were all represented in the store 10/25/24. Yet in the table that you provide, you identify many glossy screens as better at reflection handling than your highest-rated matte, the Samsung. My current TV works fine even though it’s old–the only issue it really has is the reflections on the glossy screen. I don’t want to replace it with say, the highly rated Samsung C4 OLED shown in your table, and then bring it home and wonder why I can still see the windows and lamp light reflected in the screen. Am I misunderstanding your rating and testing? If an old glossy screen is my only problem now, is that likely to continue with a new glossy screen? Would appreciate your thoughts.
Hi erict,
Thank you for reaching out with your question! I’m glad you asked—it’s an insightful one, and it makes sense that our results might seem counterintuitive at first glance.
Reflections on TVs can be broken down into three main types: specular reflections (mirror-like), haze reflections, and Lambertian reflections. This image captures the distinctions well: Specular, Haze & Lambertian Reflections
Here’s how each screen type handles these:
Matte Screens: Matte finishes are excellent at handling specular (mirror-like) reflections, so you won’t see clear reflections of yourself or nearby lights on the screen. This can be ideal if you can’t control lighting around your TV, as it minimizes these types of direct reflections. However, matte screens tend to struggle with haze and Lambertian reflections, which can result in an overall lightened or “raised” black level in bright environments, reducing contrast and slightly desaturating colors.
Glossy Screens: Glossy finishes typically perform very well at handling haze & Lambertian reflections, especially if they are combined with a polarizer such as is the case with LG OLEDs. This makes them excellent for overall reflection handling, though where they fall short compared to matte finishes is at handling mirror-like specular reflections, which will be readily visible unless the TV is able to fight them off with a high brightness output.
When choosing a screen finish, it comes down to what’s more distracting for you. If mirror-like reflections are the main concern, a matte screen could be a great choice. But if you’re primarily concerned about maintaining contrast and color in well-lit rooms, a glossy screen with good overall reflection management might be more suitable.
Finally, if your TV environment has a lot of ambient light, regardless of the finish, a bright TV can make a significant difference in daytime use. The extra brightness can help cut through the reflections and maintain a clear, vivid picture.
On a side note, we are currently in the midst of reworking our reflections testing for release in early 2025 :)
I hope this provides useful insights for your next TV purchase, don’t hesitate should you have any other questions or feedback for us!
Cheers
- 21010
Thanks for your work on this issue. My TV is a glossy screen located in a small bright room with large windows (affecting daylight sports viewing) or lamp-lighted in the evening (affecting viewing of other shows). Moving stuff around to improve viewing is not an option. So I am thinking about replacing it with one of the matte screen TVs offered by Samsung, Hisense or TCL, and came across your comments on reflection handling.
It’s counter-intuitive to me that a glossy screen can be better at reflection handling than a matte screen. Sure enough when I go into Best Buy, I can see reflections of the store’s lights and my own presence in ALL the glossy screens, but in NONE of the 3 brands’ matte screens, which were all represented in the store 10/25/24. Yet in the table that you provide, you identify many glossy screens as better at reflection handling than your highest-rated matte, the Samsung. My current TV works fine even though it’s old–the only issue it really has is the reflections on the glossy screen. I don’t want to replace it with say, the highly rated Samsung C4 OLED shown in your table, and then bring it home and wonder why I can still see the windows and lamp light reflected in the screen. Am I misunderstanding your rating and testing? If an old glossy screen is my only problem now, is that likely to continue with a new glossy screen? Would appreciate your thoughts.
- 21010
Dear rtings! I think Rtings is a bit contradictory. Since you believe that low reflectivity is meant to provide customers with a better viewing experience, isn’t having a higher brightness LCD screen just to solve the problem of reflectivity and provide customers with a better viewing experience; The current testing of Rtings is purely focused on testing the characteristics of the screen itself, ignoring the efforts made by TV manufacturers to optimize reflection. In my opinion, this type of testing is very unfair; At least in my opinion, the proportion of reflection in the score is too high, and OLED should not have such a big advantage in it
Hi Michaelli,
Higher brightness display panels do play a significant part in effectively fighting reflections and yielding a better viewing experience. However, this applies only to bright scenes. In darker scenes or with otherwise low APLs, good reflection performance is crucial to ensure good viewing in rooms with ambient light and/or direct reflections on the screen.
We are planning to reassess the weighting of our tests, including reflections, in our usages scores in the future.
Cheers
- 0-1-21-2
Dear rtings! I think Rtings is a bit contradictory. Since you believe that low reflectivity is meant to provide customers with a better viewing experience, isn’t having a higher brightness LCD screen just to solve the problem of reflectivity and provide customers with a better viewing experience; The current testing of Rtings is purely focused on testing the characteristics of the screen itself, ignoring the efforts made by TV manufacturers to optimize reflection. In my opinion, this type of testing is very unfair; At least in my opinion, the proportion of reflection in the score is too high, and OLED should not have such a big advantage in it
- 43230
Hi! I think that display contrast is a very important for both darkroom and ambient lighting condition for general viewing cases. And these days, I’ve been paying attention to the youtube reviews about the reflection of the display and its influence when watching TV. I feel like Rtings’ existing evaluation scheme is no problem and the weight is very important. Rather, I believe that contrast and refelection evaluating might need to be updated for the ambient or lighting conditions of indoor and outdoor.
Hi Darkman,
Thanks for taking the time to write to us with your feedback and suggestions!
Although we don’t currently test TVs for outdoor lighting conditions, I did go ahead and added your suggestion directly to the list that we review when planning our future test bench updates. :)
We are currently planning a rework of our reflection testing in order to better evaluate how TVs perform across a wide range of lighting scenarios, but the timeline isn’t definitive yet as we have quite a bit of reflection-specific R&D to do beforehand.
Let us know should you have any other suggestions or feedback for us!
Regards
- 43230
Hello! Sorry for the delay on our end. Pascal, a member of our R&D team in charge of displays has been away and will be retuning next week. He’ll aim to catch up on all R&D related questions in this thread once he’s back!
- 43230
Hi!
I think that display contrast is a very important for both darkroom and ambient lighting condition for general viewing cases. And these days, I’ve been paying attention to the youtube reviews about the reflection of the display and its influence when watching TV. I feel like Rtings’ existing evaluation scheme is no problem and the weight is very important. Rather, I believe that contrast and refelection evaluating might need to be updated for the ambient or lighting conditions of indoor and outdoor.
- 2102-1
In the TV evaluation of Rtings, You guys seem to think the Reflection item is very important and valuable. personally, I am not looking at TV reviews in terms of how reflection is handled. I am looking at PQ performance as well as other useful features that the TV has such as sound, connectivity, gaming performance, etc. I am not willing to sacrifice potential loss in black level, contrast, color, and detail with a matte screen just to avoid reflections. For TV evaluation, I do think it’s important but again, I do not feel it should be weighted higher than any PQ parameter. I understand it being under the PQ category for Rtings as reflections can affect the PQ. But this is subjective based on the user’s room environment. It is appropriate to give it a score, but I would prioritize and weight categories that directly affect PQ, higher than reflections. Don’t you guys really want to turn Reflection into something less important?
Hi James_92,
Thanks for taking the time to reach out with your feedback!
I agree with you that the current weighting of reflection handling is too high, especially in the TV shows and Sports usage. The good news is that we’re planning a complete overhaul of out TV usage scores later this year. I expect that the weight of reflections will be significantly lowered at that time (and PQ tests will see an increase in their weight at the same time!)
Let us know should you have any other feedback or suggestions for us!
Regards
Edited 1 year ago: Typo