Samsung S95D OLED vs LG C4 OLED

The Samsung S95D OLED is a bit better than the LG C4 OLED, even though the LG has generally better image processing, although the Samsung has a clear edge regarding HDR color gradients. Ultimately, the Samsung model is a higher-end product and is the brighter of the two TVs, especially in Game Mode, where it's much brighter than the LG. The Samsung has a QD-OLED panel versus the LG's WOLED, so it's also more colorful than the LG. The one thing that will dictate whether you prefer one over the other is the Samsung TV's divisive matte screen coating; it often eliminates reflections entirely, but it impacts the TV's black levels, changing how it looks in bright rooms.