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  1. Table of Contents
  2. Top
  3. Main Differences
  4. Design
    1. Style
    2. Accelerated Longevity Test
    3. Stand
    4. Back
    5. Borders
    6. Thickness
    7. Build Quality
  5. Picture Quality
    1. Contrast
    2. Blooming
    3. Lighting Zone Transitions
    4. Contrast And Dark Details In Game Mode
    5. HDR Brightness
    6. HDR Brightness In Game Mode
    7. PQ EOTF Tracking
    8. SDR Brightness
    9. Color Gamut
    10. Color Volume
    11. Pre Calibration
    12. Post Calibration
    13. Gray Uniformity
    14. Black Uniformity
    15. Viewing Angle
    16. Reflections
    17. HDR Native Gradient
    18. Low-Quality Content Smoothing
    19. Upscaling: Sharpness Processing
    20. Pixels
  6. Motion
    1. Response Time
    2. Flicker-Free
    3. Black Frame Insertion (BFI)
    4. Motion Interpolation
    5. Stutter
    6. 24p Judder
    7. Variable Refresh Rate
  7. Inputs
    1. Input Lag
    2. Supported Resolutions
    3. PS5 Compatibility
    4. Xbox Series X|S Compatibility
    5. Inputs Specifications
    6. Input Photos
    7. Total Inputs
    8. Audio Passthrough
  8. Sound Quality
    1. Frequency Response
    2. Distortion
  9. Smart Features
    1. Interface
    2. Ad-Free
    3. Apps and Features
    4. Remote
    5. TV Controls
    6. In The Box
    7. Misc
  10. Comments

Sony X90J vs Hisense U8G

Side-by-Side Comparison

Products

Sony X90J
Hisense U8G

Tested using Methodology v1.11

Updated Feb 07, 2025 06:55 PM

SEE PRICE
Samsung.com

Tested using Methodology v1.11

Updated Feb 07, 2025 06:36 PM

Amazon.com
Sony X90J Picture
Hisense U8G Picture

Variants

  • XR50X90J (50")
  • XR55X90J (55")
  • XR65X90J (65")
  • XR75X90J (75")
  • 55U8G (55")
  • 65U8G (65")

Our Verdict

Sony X90J

Hisense U8G

The Hisense U8G is better than the Sony X90J. The Hisense has higher peak brightness, and small highlights in some scenes stand out more in HDR. The Hisense also has better black uniformity, much better reflection handling, and it can display a wider color gamut. On the other hand, the Sony has less banding in areas of similar color, and the motion interpolation feature is a bit more polished, with fewer artifacts in busy scenes.

0 

Main Differences for
Mixed Usage

Threshold 

0.10

Mixed Usage 

7.9
8.0

Low-Quality Content Smoothing 
 

8.4
4.8

Reflections 
 

7.1
8.9

HDR Brightness 
 

7.0
8.7

Full Comparison

Design

Style  

Design Picture  

Sony X90J Design Picture
Hisense U8G Design Picture

Curved  

No
No
Show text

Accelerated Longevity Test 
 

Uniformity Pictures  

50-gray-24
Month 24
50% Gray
50-gray-24
Month 24
50% Gray

Longevity Graph  

See details on graph tool
See details on graph tool

Stand  

Stand Picture  

Sony X90J Stand Picture
Hisense U8G Stand Picture
Show text

Back  

Back Picture  

Sony X90J Back Picture
Hisense U8G Back Picture

Wall Mount  

VESA 300x300
VESA 400x300
Show text

Borders  

Borders Picture  

Sony X90J Borders Picture
Hisense U8G Borders Picture

Borders  

0.39" (1.0 cm)
0.39" (1.0 cm)

Thickness  

Thickness Picture  

Sony X90J Thickness Picture
Hisense U8G Thickness Picture

Max Thickness  

2.83" (7.2 cm)
3.86" (9.8 cm)

Build Quality 
 

7.5
7.5

Build quality picture  

Sony X90J Build quality picture
Hisense U8G Build quality picture
Show text
Picture Quality

Contrast 
 

8.8
8.7

Contrast Picture  

Sony X90J Contrast Picture
Hisense U8G Contrast Picture

Contrast 
 

34,435 : 1
54,027 : 1

Native Contrast 
 

7,407 : 1
4,480 : 1
Show text

Blooming 
 

6.0
6.5

Blooming Photo  

Sony X90J Blooming Photo
Hisense U8G Blooming Photo

Lighting Zone Transitions 
 

5.5
7.0

Preferred LD Video, Moving Object  

Local Dimming 
 

Yes
Yes

Backlight 
 

Full-Array
Full-Array

Dimming Zones Count Of Tested TV 
 

24
132

Contrast And Dark Details In Game Mode 
 

8.0
8.0

Blooming Photo In Game Mode  

Sony X90J Blooming Photo In Game Mode
Hisense U8G Blooming Photo In Game Mode

Preferred LD Video, Moving Object In Game Mode  

Game Transitions With VRR And Preferred LD  

HDR Brightness 
 

7.0
8.7

HDR Hallway Photo  

Sony X90J HDR Hallway Photo
Hisense U8G HDR Hallway Photo

HDR Cityscape Photo  

Sony X90J HDR Cityscape Photo
Hisense U8G HDR Cityscape Photo

HDR Landscape Photo  

Sony X90J HDR Landscape Photo
Hisense U8G HDR Landscape Photo

Hallway Lights (~1950 cd/m²) 
 

356 cd/m²
665 cd/m²

Yellow Skyscraper (~700 cd/m²) 
 

267 cd/m²
578 cd/m²

Landscape Pool (~300 cd/m²) 
 

206 cd/m²
208 cd/m²

Peak 2% Window 
 

599 cd/m²
1,012 cd/m²

Peak 10% Window 
 

752 cd/m²
1,524 cd/m²

Peak 25% Window 
 

650 cd/m²
1,567 cd/m²

Peak 50% Window 
 

554 cd/m²
928 cd/m²

Peak 100% Window 
 

559 cd/m²
702 cd/m²

Sustained 2% Window 
 

583 cd/m²
1,002 cd/m²

Sustained 10% Window 
 

731 cd/m²
1,493 cd/m²

Sustained 25% Window 
 

647 cd/m²
1,535 cd/m²

Sustained 50% Window 
 

553 cd/m²
925 cd/m²

Sustained 100% Window 
 

558 cd/m²
701 cd/m²

Automatic Brightness Limiting (ABL) 
 

0.021
0.043
Show text

HDR Brightness In Game Mode 
 

7.4
8.8

HDR Hallway Photo  

Sony X90J HDR Hallway Photo
Hisense U8G HDR Hallway Photo

HDR Cityscape Photo  

Sony X90J HDR Cityscape Photo
Hisense U8G HDR Cityscape Photo

HDR Landscape Photo  

Sony X90J HDR Landscape Photo
Hisense U8G HDR Landscape Photo

Hallway Lights (~1950 cd/m²) 
 

406 cd/m²
683 cd/m²

Yellow Skyscraper (~700 cd/m²) 
 

332 cd/m²
590 cd/m²

Landscape Pool (~300 cd/m²) 
 

215 cd/m²
220 cd/m²

Peak 2% Window 
 

596 cd/m²
998 cd/m²

Peak 10% Window 
 

750 cd/m²
1,499 cd/m²

Peak 25% Window 
 

642 cd/m²
1,552 cd/m²

Peak 50% Window 
 

553 cd/m²
924 cd/m²

Peak 100% Window 
 

558 cd/m²
701 cd/m²

Sustained 2% Window 
 

582 cd/m²
991 cd/m²

Sustained 10% Window 
 

731 cd/m²
1,469 cd/m²

Sustained 25% Window 
 

639 cd/m²
1,526 cd/m²

Sustained 50% Window 
 

552 cd/m²
922 cd/m²

Sustained 100% Window 
 

558 cd/m²
699 cd/m²

Automatic Brightness Limiting (ABL) 
 

0.022
0.042
Show text

PQ EOTF Tracking 
 

9.6
7.3

PQ EOTF Graph  

See details on graph tool
See details on graph tool

600 Nit Tracking Delta 
 

0.0024
0.0218

1000 Nit Tracking Delta 
 

0.0024
0.0216

4000 Nit Tracking Delta 
 

0.0025
0.0221
Show text

SDR Brightness 
 

8.5
8.7

Real Scene Peak Brightness 
 

519 cd/m²
562 cd/m²

Peak 2% Window 
 

574 cd/m²
954 cd/m²

Peak 10% Window 
 

757 cd/m²
1,296 cd/m²

Peak 25% Window 
 

555 cd/m²
1,364 cd/m²

Peak 50% Window 
 

505 cd/m²
814 cd/m²

Peak 100% Window 
 

540 cd/m²
616 cd/m²

Sustained 2% Window 
 

556 cd/m²
943 cd/m²

Sustained 10% Window 
 

733 cd/m²
1,273 cd/m²

Sustained 25% Window 
 

555 cd/m²
1,340 cd/m²

Sustained 50% Window 
 

503 cd/m²
810 cd/m²

Sustained 100% Window 
 

539 cd/m²
613 cd/m²

Automatic Brightness Limiting (ABL) 
 

0.020
0.042
Show text

Color Gamut 
 

7.6
8.7

Wide Color Gamut 
 

No
Yes

Color Gamut DCI-P3 Picture  

Sony X90J Color Gamut DCI-P3 Picture
Hisense U8G Color Gamut DCI-P3 Picture

DCI P3 xy 
 

87.40%
97.42%

DCI P3 uv 
 

89.40%
97.12%

Color Gamut Rec.2020 Picture  

Sony X90J Color Gamut Rec.2020 Picture
Hisense U8G Color Gamut Rec.2020 Picture

Rec 2020 xy 
 

63.12%
74.58%

Rec 2020 uv 
 

65.84%
79.48%
Show text

Color Volume 
 

7.3
8.6

P3 Color Volume ITP Picture  

Sony X90J P3 Color Volume ITP Picture
Hisense U8G P3 Color Volume ITP Picture

1,000 cd/m² DCI P3 Coverage ITP 
 

60.9%
84.6%

2020 Color Volume ITP Picture  

Sony X90J 2020 Color Volume ITP Picture
Hisense U8G 2020 Color Volume ITP Picture

10,000 cd/m² Rec 2020 Coverage ITP 
 

27.7%
42.4%

White Luminance 
 

402 cd/m²
987 cd/m²

Red Luminance 
 

86 cd/m²
213 cd/m²

Green Luminance 
 

281 cd/m²
714 cd/m²

Blue Luminance 
 

40 cd/m²
69 cd/m²

Cyan Luminance 
 

313 cd/m²
770 cd/m²

Magenta Luminance 
 

123 cd/m²
270 cd/m²

Yellow Luminance 
 

369 cd/m²
917 cd/m²
Show text

Pre Calibration 
 

8.9
8.9

Pre White Balance Picture  

Sony X90J Pre White Balance Picture
Hisense U8G Pre White Balance Picture

Pre Gamma Curve Picture  

Sony X90J Pre Gamma Curve Picture
Hisense U8G Pre Gamma Curve Picture

Pre Color Picture  

Sony X90J Pre Color Picture
Hisense U8G Pre Color Picture

White Balance dE 
 

1.49
1.62

Color dE 
 

1.21
1.42

Gamma 
 

2.18
2.19

Color Temperature 
 

6,745 K
6,439 K

Picture Mode 
 

Custom
Theater Night

Color Temp Setting 
 

Expert 1
Low

Gamma Setting 
 

0
2.2
Show text

Post Calibration 
 

9.5
9.5

Post White Balance Picture  

Sony X90J Post White Balance Picture
Hisense U8G Post White Balance Picture

Post Gamma Curve Picture  

Sony X90J Post Gamma Curve Picture
Hisense U8G Post Gamma Curve Picture

Post Color Picture  

Sony X90J Post Color Picture
Hisense U8G Post Color Picture

White Balance dE 
 

0.35
0.44

Color dE 
 

1.14
1.06

Gamma 
 

2.20
2.19

Color Temperature 
 

6,536 K
6,497 K

White Balance Calibration 
 

10 point
20 point

Color Calibration 
 

Yes
Yes
Show text

Gray Uniformity 
 

7.3
7.1

50% Uniformity Picture  

Sony X90J 50% Uniformity Picture
Hisense U8G 50% Uniformity Picture

50% Std. Dev. 
 

4.527%
2.593%

50% DSE 
 

0.176%
0.216%

5% Uniformity Picture  

Sony X90J 5% Uniformity Picture
Hisense U8G 5% Uniformity Picture

5% Std. Dev. 
 

1.225%
0.765%

5% DSE 
 

0.103%
0.109%
Show text

Black Uniformity 
 

7.2
8.3

Black Uniformity Picture With Preferred Local Dimming  

Sony X90J Black Uniformity Picture With Preferred Local Dimming
Hisense U8G Black Uniformity Picture With Preferred Local Dimming

Std. Dev. 
 

1.366%
0.890%

Native Black Uniformity Picture  

Sony X90J Native Black Uniformity Picture
Hisense U8G Native Black Uniformity Picture

Native Std. Dev. 
 

0.858%
0.594%
Show text

Viewing Angle 
 

5.3
5.5

Viewing Angle Video  

Chroma Graph  

Sony X90J Chroma Graph
Hisense U8G Chroma Graph

Color Washout 
 

27°
24°

Hue Graph  

Sony X90J Hue Graph
Hisense U8G Hue Graph

Color Shift 
 

25°
25°

Lightness Graph  

Sony X90J Lightness Graph
Hisense U8G Lightness Graph

Brightness Loss 
 

38°
36°

Black Level Raise 
 

14°
22°

Gamma Shift 
 

14°
16°
Show text

Reflections 
 

7.1
8.9

Reflections Picture  

Sony X90J Reflections Picture
Hisense U8G Reflections Picture

Average Room Off Picture  

Sony X90J Average Room Off Picture
Hisense U8G Average Room Off Picture

Bright Room Off Picture  

Sony X90J Bright Room Off Picture
Hisense U8G Bright Room Off Picture

Screen Finish 
 

Semi-gloss
Semi-gloss

Total Reflections 
 

5.7%
2.3%

Indirect Reflections 
 

0.6%
0.4%

Calculated Direct Reflections 
 

5.1%
1.9%
Show text

HDR Native Gradient 
 

7.5
7.8

HDR Gradient Picture  

Sony X90J HDR Gradient Picture
Hisense U8G HDR Gradient Picture

100% Black to 50% Gray  

6.0
8.0

50% Gray to 100% White  

8.0
8.0

100% Black to 50% Red  

6.0
6.0

50% Red to 100% Red  

10
10

100% Black to 50% Green  

6.0
6.0

50% Green to 100% Green  

8.0
8.0

100% Black to 50% Blue  

8.0
10

50% Blue to 100% Blue  

8.0
6.0

Low-Quality Content Smoothing 
 

8.4
4.8

Low-Quality Content Smoothing Picture  

Sony X90J Low-Quality Content Smoothing Picture
Hisense U8G Low-Quality Content Smoothing Picture

Smoothing 
 

8.5
3.0

Detail Preservation 
 

8.0
9.0

Upscaling: Sharpness Processing 
 

7.5
7.0

Sharpness Picture - 480p  

Sony X90J Sharpness Picture - 480p
Hisense U8G Sharpness Picture - 480p
Show text

Pixels 
 

Pixels Picture  

Sony X90J Pixels Picture
Hisense U8G Pixels Picture

Subpixel Layout 
 

BGR
BGR

Type  

LED
LED

Sub-Type 
 

VA
VA
Show text
Motion

Response Time 
 

8.4
8.5

Motion Blur Picture  

Sony X90J Motion Blur Picture
Hisense U8G Motion Blur Picture

Response Time Chart  

Sony X90J Response Time Chart
Hisense U8G Response Time Chart

80% Response Time 
 

3.9 ms
3.8 ms

100% Response Time 
 

10.7 ms
9.3 ms
Show text

Flicker-Free 
 

9.5
9.9

Backlight chart 
 

Sony X90J Backlight chart
Hisense U8G Backlight chart

Flicker-Free 
 

No
No

PWM Dimming Frequency 
 

720 Hz
960 Hz
Show text

Black Frame Insertion (BFI) 
 

BFI Picture  

Sony X90J BFI Picture
Hisense U8G BFI Picture

BFI Frequency Picture  

Sony X90J BFI Frequency Picture
Hisense U8G BFI Frequency Picture

Optional BFI 
 

Yes
Yes

Min Flicker For 60 fps 
 

120 Hz
120 Hz

60Hz For 60 fps 
 

No
No

120Hz For 120 fps 
 

Yes
Yes

Min Flicker for 60 fps in Game Mode 
 

120 Hz
120 Hz
Show text

Motion Interpolation 
 

Motion Interpolation (30 fps) Picture  

Sony X90J Motion Interpolation (30 fps) Picture
Hisense U8G Motion Interpolation (30 fps) Picture

Motion Interpolation (30 fps) 
 

Yes
Yes

Motion Interpolation (60 fps) Picture  

Sony X90J Motion Interpolation (60 fps) Picture
Hisense U8G Motion Interpolation (60 fps) Picture

Motion Interpolation (60 fps) 
 

Yes
Yes
Show text

Stutter 
 

6.9
6.7

Frame Hold Time @ 24 fps 
 

30.9 ms
32.4 ms

Frame Hold Time @ 60 fps 
 

5.9 ms
7.4 ms
Show text

24p Judder 
 

10
10

Judder-Free 24p 
 

Yes
Yes

Judder-Free 24p via 60p 
 

Yes
Yes

Judder-Free 24p via 60i 
 

Yes
Yes

Judder-Free 24p via Native Apps 
 

Yes
Yes
Show text

Variable Refresh Rate 
 

9.4
9.4

Native Refresh Rate 
 

120 Hz
120 Hz

Variable Refresh Rate 
 

Yes
Yes

HDMI Forum VRR 
 

Yes
Yes

FreeSync 
 

No
Yes

G-SYNC Compatible 
 

Yes
Yes

4k VRR Maximum 
 

120 Hz
120 Hz

4k VRR Minimum 
 

< 20 Hz
< 20 Hz

1080p VRR Maximum 
 

120 Hz
120 Hz

1080p VRR Minimum 
 

< 20 Hz
< 20 Hz

1440p VRR Maximum 
 

120 Hz
120 Hz

1440p VRR Minimum 
 

< 20 Hz
< 20 Hz

VRR + Local Dimming  

Yes
Yes
Show text
Inputs

Input Lag 
 

9.2
9.4

1080p @ 60Hz 
 

18.7 ms
15.2 ms

1080p @ 60Hz Outside Game Mode 
 

161.7 ms
124.0 ms

1080p @ 120Hz 
 

10.0 ms
5.9 ms

1080p @ 144Hz 
 

N/A
N/A

1440p @ 60Hz 
 

18.1 ms
15.1 ms

1440p @ 120Hz 
 

N/A
5.9 ms

1440p @ 144Hz 
 

N/A
N/A

4k @ 60Hz 
 

18.1 ms
15.2 ms

4k @ 60Hz + 10-Bit HDR 
 

18.0 ms
15.1 ms

4k @ 60Hz @ 4:4:4 
 

18.1 ms
15.1 ms

4k @ 60Hz Outside Game Mode 
 

144.9 ms
122.1 ms

4k @ 60Hz With Interpolation 
 

137.5 ms
101.4 ms

4k @ 120Hz 
 

11.1 ms
5.8 ms

4k @ 144Hz 
 

N/A
N/A

8k @ 60Hz 
 

N/A
N/A
Show text

Supported Resolutions 
 

9.3
9.6

Resolution  

4k
4k

480p @ 59.94Hz (Widescreen) 
 

Yes
Yes

720p @ 59.94Hz 
 

Yes
Yes

1080p @ 60Hz @ 4:4:4 
 

Yes
Yes

1080p @ 120Hz 
 

Yes
Yes

1080p @ 144Hz 
 

No
No

1440p @ 60Hz 
 

Yes (forced resolution required)
Yes (forced resolution required)

1440p @ 120Hz 
 

No
Yes (forced resolution required)

1440p @ 144Hz 
 

No
No

4k @ 60Hz 
 

Yes
Yes

4k @ 60Hz @ 4:4:4 
 

Yes
Yes

4k @ 120Hz 
 

Yes
Yes

4k @ 120Hz @ 4:4:4 
 

Yes
Yes

4k @ 144Hz 
 

No
No

8k @ 30Hz or 24Hz 
 

No
No

8k @ 60Hz 
 

No
No
Show text

PS5 Compatibility 
 

PS5 Screenshot  

Sony X90J PS5 Screenshot
Hisense U8G PS5 Screenshot

Auto Low Latency Mode (ALLM) 
 

Yes
Yes

4k @ 120Hz 
 

Yes
Yes

1440p @ 120Hz 
 

No
PS5 doesn't output 1440p

1080p @ 120Hz 
 

Yes
Yes

HDR 
 

Yes
Yes

VRR 
 

Yes
Yes
Show text

Xbox Series X|S Compatibility 
 

Xbox Series X Screenshot  

Sony X90J Xbox Series X Screenshot
Hisense U8G Xbox Series X Screenshot

Auto Low Latency Mode (ALLM) 
 

Yes
Yes

4k @ 120Hz 
 

Yes
Yes

1440p @ 120Hz 
 

No
Yes

1080p @ 120Hz 
 

Yes
Yes

HDR 
 

Yes
Yes

VRR 
 

Yes
Yes
Show text

Inputs Specifications  

HDR10 
 

Yes
Yes

HDR10+ 
 

No
Yes

Dolby Vision 
 

Yes
Yes

HLG 
 

Yes
Yes

HDMI 2.0 Full Bandwidth 
 

Yes (HDMI 1,2,3,4)
Yes (HDMI 1,2,3,4)

HDMI 2.1 Class Bandwidth 
 

Yes (HDMI 3,4)
Yes (HDMI 3,4)

CEC  

Yes
Yes

HDCP 2.2  

Yes (HDMI 1,2,3,4)
Yes (HDMI 1,2,3,4)

ATSC Tuner 
 

3.0 (NEXTGEN TV)
1.0

USB 3.0 
 

Yes (1)
Yes (1)

Variable Analog Audio Out  

Yes
Yes

Wi-Fi Support  

Yes (2.4 GHz, 5 GHz)
Yes (2.4 GHz, 5 GHz)
Show text

Input Photos  

Side Inputs Picture  

Sony X90J Side Inputs Picture
Hisense U8G Side Inputs Picture

Rear Inputs Picture  

Sony X90J Rear Inputs Picture
Hisense U8G Rear Inputs Picture

Total Inputs  

HDMI  

4
4

USB  

2
2

Digital Optical Audio Out  

1
1

Analog Audio Out 3.5mm  

1
1

Analog Audio Out RCA  

0
0

Component In  

0
0

Composite In  

1 (adapter required, not incl.)
1 (incl. adapter)

Tuner (Cable/Ant)  

1
1

Ethernet  

1
1

DisplayPort  

0
0

IR In  

1
0
Show text

Audio Passthrough 
 

ARC/eARC Port 
 

eARC
eARC

eARC: Dolby Atmos Over Dolby Digital Plus 
 

Yes
Yes

eARC: Dolby Digital Plus 7.1 
 

Yes
Yes

eARC: LPCM 7.1 Over Dolby MAT 
 

Yes
Yes

eARC: Dolby TrueHD 7.1 
 

Yes
Yes

eARC: DTS:X Over DTS-HD MA 
 

Yes
Yes

eARC: DTS-HD Master Audio 7.1 
 

Yes
Yes

eARC: LPCM Channels (Bitstream) 
 

7.1
2.0

ARC: Dolby Digital 5.1 
 

Yes
Yes

ARC: DTS 5.1 
 

Yes
Yes

Optical: Dolby Digital 5.1 
 

Yes
Yes

Optical: DTS 5.1 
 

Yes
Yes
Show text
Sound Quality

Frequency Response 
 

7.6
7.2

Frequency Response  

See details on graph tool
See details on graph tool

Low-Frequency Extension 
 

89.80 Hz
84.76 Hz

Std. Dev. @ 70 
 

2.43 dB
4.24 dB

Std. Dev. @ 80 
 

2.10 dB
4.21 dB

Std. Dev. @ Max 
 

3.13 dB
5.42 dB

Max 
 

90.9 dB SPL
92.1 dB SPL

Dynamic Range Compression 
 

4.59 dB
2.51 dB
Show text

Distortion 
 

6.1
6.8

Total Harmonic Distortion 
 

See details on graph tool
See details on graph tool

Weighted THD @ 80 
 

0.066
0.077

Weighted THD @ Max 
 

5.547
0.948

IMD @ 80 
 

1.91%
4.32%

IMD @ Max 
 

43.49%
7.68%
Show text
Smart Features

Interface 
 

8.0
8.0

Smart TV Picture  

Sony X90J Smart TV Picture
Hisense U8G Smart TV Picture

Smart OS  

Google TV
Android TV

Version  

10
10

Ease of Use 
 

Average
Average

Smoothness 
 

Very Smooth
Very Smooth

Time Taken to Select YouTube 
 

2 s
2 s

Time Taken to Change Backlight 
 

2 s
2 s

Advanced Options 
 

Many
Many
Show text

Ad-Free 
 

0.0
0.0

Ads Picture  

Sony X90J Ads Picture
Hisense U8G Ads Picture

Ads 
 

Yes
Yes

Opt-out 
 

No
No

Suggested Content in Home 
 

Yes
Yes

Opt-out of Suggested Content 
 

No
Yes
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Apps and Features 
 

9.0
9.0

Apps Picture  

Sony X90J Apps Picture
Hisense U8G Apps Picture

App Selection 
 

Great
Great

App Smoothness 
 

Very Smooth
Average

Cast Capable 
 

Yes
Yes

USB Drive Playback 
 

Yes
Yes

USB Drive HDR Playback 
 

Yes
Yes

HDR in Netflix 
 

Yes
Yes

HDR in YouTube 
 

Yes
Yes
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Remote 
 

8.5
8.0

Remote Picture  

Sony X90J Remote Picture
Hisense U8G Remote Picture

Size 
 

Large
Medium

Voice Control 
 

Many Features
Many Features

CEC Menu Control 
 

Yes
Yes

Other Smart Features 
 

No
No

Remote App  

Android TV
Hisense RemoteNOW
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TV Controls  

Controls Picture  

Sony X90J Controls Picture
Hisense U8G Controls Picture
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In The Box  

In The Box Picture  

Sony X90J In The Box Picture
Hisense U8G In The Box Picture
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Misc  

Power Consumption  

49 W
61 W

Power Consumption (Max)  

148 W
203 W

Firmware  

PKG6.3629.0454NAA
V0000.01.00I.L0422

Sony X90J

Hisense U8G

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Sony X90J vs Hisense U8G: Main Discussion

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