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LG CX OLED
Sony X90J
The Sony X90J and the LG CX OLED are very different TVs. The Sony uses a VA panel, while the LG uses OLED, so even though they're both well-suited for dark rooms, the LG can display deeper blacks because it can turn off individual pixels. If you tend to watch TV in a well-lit room, the Sony is a better choice because it gets a lot brighter to combat glare. That said, the LG has significantly better reflection handling. It also has wider viewing angles so that the image doesn't look washed out when viewed from the side. The LG has faster response times, but it also stutters more in low frame rate content like movies. It has more HDMI 2.1 ports, and it supports FreeSync VRR.
LG CX OLED
Sony X90J
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LG CX OLED vs Sony X90J: Main Discussion
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