Sony X90K/X90CK vs TCL Q7/Q750G QLED

The TCL Q7/Q750G QLED has some key strengths that outpace the Sony X90K/X90CK, but the Sony is the more stable, balanced, and quirk-free TV overall. The TCL has better contrast and black uniformity, helped by more dimming zones and a better local dimming feature with less noticeable lighting zone transitions. It also gets much brighter than the Sony in HDR and SDR, and they have equally decent reflection handling, so the TCL looks more vibrant both in dark and bright rooms. The Sony, however, is more colorful with its fuller color volume. It's also the more accurate TV overall, as it tracks the creator's intent better with HDR content and is more accurate pre-calibration. And, of course, the Sony TV has vastly better image processing than the TCL, although the TCL does an admirable job of smoothing out macro-blocking from low-quality content.